Optics Price drop! 50% off Vortex Cert

Curious as to why they limit it to $800 off. Wouldn't you want people buying the top of the line to get more eyes on it at the range hoping to influence others to buy one?
 
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@atvman400
 
FCrifles is correct that it is on any item and is 50% off MSRP, note msrp not retail selling price. The $800 is not a misprint, it is just confusing. The “savings” is calculated off what the retail or street price is not the msrp which is what the coupon is for. For example, you can purchase an AMG and it is 50% off the $3,699.99 MSRP which comes to $1,850, which is what you will pay for it. Your savings is $650 because you can buy it anywhere for $2499. Hope this helps
 
I forgot to add, the reason the “savings” on an AMG is $650 now and not the $800 as advertised on the certificate is because vortex increased the msrp of the AMG and has not updated the certificate.