I don't know when my father bought his or if it was new when he bought it. I know he's had it since I was a little kid. I'm 39 now, and he gave it to me when I was 22. It has seen hundreds upon hundreds of thousands of cycling through it. IT AINT GOING NOWHERE. I've had other presses since then, including the Dillon progressive I currently use for high-volume. But when I do serious handloading for precision, it's the rock chucker every time. I'll be handing it down to somebody else someday.
Oh, and they're not that cheap compared to some others. Last I looked they were running around $250.