It is hard to say. I had a nice chat with them at SHOT last year, but they did not get back to me when I followed up. Now that I looked at the people involved, I see that their National Sales Director is the guy who used to be with Rudolph. That would probably explain it, since we did not exactly see eye to eye when I gave him feedback on the Rudolph scopes he asked me to look at.
I'll chat with them again at SHOT next year. The products I saw last year looked OK, but I could not quite figure out what they are counting on if they are are not doing anything substantially different from the competition.
For what it is worth, their products made more sense than the stuff from Rudolph.
ILya