For me, the alternative is Weaver Polar caps for scopes they fit, bikini covers or none for those they don't. It simply makes no sense whatsoever to spend a hundred bucks on something like this, regardless of optics choice or choice. Im not pouncing on anyone, nor do I intend to. There is definitely a market for these, or they would not be selling them. I feel, however, that that market is quite small, and a fraction of a fraction of the market that a reasonably priced alternative would cater too.
Butelr Creek used to make very good, rugged caps, for a very reasonable price. Now they make cheap, brittle caps for the same price. You cannot seriously argue that a rugged, quality product could not be made at a price point more similar to the Butler Creek than Aadmount. Its been done before, it could be done again. Until then, they simply arent a cruicial enough item to spend that kind of dough on.