If they would just put some basic upgraded features in their scopes, like better turrets, 10 MIL rev turrets, and a zero-stop, it would go a LONG way for sales. The SS is outdated by a long-shot. Now days a ZS, illumination, and 8-10 MIL turrets are standard fare.
I'm not hating on them, as I still have 3 of their scopes sitting around, and they're only collecting dust because I just simply have better modern options available at my disposal, but they're still decent scopes with good Japanese glass for the money. Tough as nails, too.