Re: SWFA SS10X HD
Magnification in a riflescope and a camera lens are two different things. A better yardstick might be focal length, since focal length x angular dispersion = linear separation in the focal plane.
Magnification in a riflescope = focal length of objective/focal length of ocular.
Magnification in a camera has to do with the physical dimensions of the image at the film plane, for example. In a 35mm film camera, a 43mm lens is "1x" - gives the same magnification as the human eye and is called a "normal lens." But in a typical digital camera, the normal lens is often about 18mm because the sensor array is a lot smaller than 35mm. But it's also proportional to focal length.
In the 10x HD scope, the objective focal length might be, say, about ~6 inches or ~150mm, in comparison with the Canon lenses you mentioned. Apochromatic lenses for a 35mm camera are usually 500m or longer, as you suggested.