Re: Thank You Premier Reticles!!
People like Scott mainly because most on the Hide knows he gives you the best deal.
Premier was nice enough to ONLY suspend his account.
Scott feared loss of business having to explain to customers why he is unable to fill their orders for Premier scopes and unable to give them the best discounts anymore. So he made Premier and ATI look bad.
ATI caught him "undercover" (which should be expected for enforcing MAP pricing) and Scott lied trying to defend his income/reputation of his business.
As a customer of course we like Scott. As a business with MAP pricing enforced I would see the issue. Premier's reaction is lenient and expected.
Premier in their response seems the most professional and reasonable.
Scott, well played, but for someone with such a esteemed reputation on the Hide I would have figured you would have taken the high road instead of going after Premier and ATI like this. Though it seems like the loss of income on Premier Scopes may be offset by the new customers who hate paying MAP/retail pricing and businesses enforcing of it by this hate thread. I think this was a poor choice for your reputation and character. Sounds like Scott's reputation is based on price rather than his character.
Point is it is not right for Scott to end up being the sole source for Premier Optics because people know he is the cheapest. He is cheating his competition to grow his business. Premier needs to keep things even and fair between retailers so they have a larger exposure to the market.
Sounds like Scott has ruined his business with one manufacturer and likely others. Despite how much people want to support him it does nothing if he can't stock product because manufacturers are not happy with his pricing. You cheat Scott by not paying MAP, Scott cheats the his competition by charging less than MAP. If you really supported Scott you would pay full price. If Scott really deserves the reputation claimed here he would not cheat his competition with pricing, but win with service!
I will not do business with Scott at Liberty Optics.
I would consider a Premier optic if I ever found the need and was in the budget for one just like any other scope in that category.
If Premier needs to lower their MAP, they will!
A possible solution!
The way to avoid the whole MAP and price-matching issue is what the big retailers do... They have their OWN MODEL version so they can charge less and not get other retailers pissed because they don't have to price-match it since its technically a different model!
Liberty Optics could have easily asked for a Hide Specific model version that he could sell exclusively!