@Barzor and
@Conaso (and anyone else having trouble setting this thing up) hopefully you guys figured it out already, but what you guys described above about not getting the primers seated deep enough or it taking some decent effort to seat primers, happened to me when I was setting mine up at first... You probably need to back yours out of the press so the anvil interacts with the bottom of the seater when the ram is near the top of its stroke.
At first, I thought I'd be a smarty-pants and I screwed the seater as low as I could into the top of my press thinking I'd be able to short-stroke it and go faster... but it didn't work out that way, it just made seating primers tough, and I ran into the same problem of primers not getting seated as deep as I wanted. Once I backed the seater out, seating primers became incredibly easy and required little effort (due to more leverage with the ram at the top of its stroke) and I was easily able to dial my primer depth (with every one coming out the same once set).
Even with more stroke, it's still fast as shit, and when properly setup it stomps on the dinky overpriced OG CPS.