Watering Down The Maker's Mark

Re: Watering Down The Maker's Mark

I saw this. Looks like I'll be buying something else. Someone should explain Economics 101 and Marketing 101 to them....1) To maintain a premium brand, keep premium quality. 2) If you can't keep up with demand for your premium product, raise the price until you can.
 
Re: Watering Down The Maker's Mark

Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek.
 
Re: Watering Down The Maker's Mark

I've still got 3 un-opened bottles(from when they did the red white and blue triple pack) that I'm hoping I can sell for a ton to some idiot that wants the pure quill once they start releasing the new stuff.
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BoilerUP</div><div class="ubbcode-body">Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek. </div></div>

WT is my bourbon of choice. I always get pissed if I order it and receive the 80 proof crap. i never figured out why in the world would someone order WT and not imply 101?
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Surffshr</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BoilerUP</div><div class="ubbcode-body">Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek. </div></div>

WT is my bourbon of choice. I always get pissed if I order it and receive the 80 proof crap. i never figured out why in the world would someone order WT and not imply 101? </div></div>

Gobble, Gobble! 101 or none at all!
 
Re: Watering Down The Maker's Mark

I live not to far from the distillery, many of us here in Kentucky are not happy about it. Some of their elite clientele are voicing the dislike for the decision to lessen the proof of the bourbon. We all love Makers, I don't like the fact that they are screwing with its heritage.
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BoilerUP</div><div class="ubbcode-body">Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek. </div></div>

Wild Turkey is good.... if you like stripping paint off walls or cleaning engines. I have never liked that stuff. If you want to get into the high proofs that can still be consumed go with Willet or George T Stagg. That is the 120 to 140 proof range.
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: KYS338</div><div class="ubbcode-body">Wild Turkey is good.... if you like stripping paint off walls or cleaning engines.</div></div>

Funny how tastes can differ...101 has always tasted great to me, while Makers' has always been ass. I'd rather have Beam than Makers'.

Makers' has good billboard advertising (especially the one they did making fun of Jerry Abrahamson) and making commemorative UK bottles. My parents still have a bunch of '96 Championship Denim bottles in a cabinet somewhere...
 
Re: Watering Down The Maker's Mark

I'm going to go buy a bottle before it gets watered down.

Remember when a candy bar was 8" long and cost 50 cents.

Now the package is 8" long but the candy is 2 - 2" pieces and it costs $2.00

That's where they're going. If business is so good why make it worse?
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: KYS338</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BoilerUP</div><div class="ubbcode-body">Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek. </div></div>

Wild Turkey is good.... if you like stripping paint off walls or cleaning engines. I have never liked that stuff. If you want to get into the high proofs that can still be consumed go with Willet or George T Stagg. That is the 120 to 140 proof range. </div></div>

I have a bottle of Noah's Mill 114.3 proof bourbon. I haven't opened yet. Is it any good?
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BoilerUP</div><div class="ubbcode-body">Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek.</div></div>

x2

The brother in law loves Jim Beam. He's a dumbass.

Wild Turkey 101, Old Charter 12 Year, and Knob Creek are my top shelf. Yes, I am poor.
 
Re: Watering Down The Maker's Mark

Yes Shank..... you will enjoy that bottle. There are a lot of great bourbons out there, Makers Mark is just the one we all recognize from the advertising. I can take you to any one small liquor shops and open your eyes to some great bourbons made right here!
laugh.gif
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Maser</div><div class="ubbcode-body">Man up and drink a shot of Everclear! </div></div>

Take off your skirt and come take a shot of White Lightning Moonshine!! Everclear is piss water compared to good ol shine.
 
Re: Watering Down The Maker's Mark

They can do what they want with that swill. I'm not a bourbon snob who only drinks Pappy 23yr, I just never cared for Makers. There are better bourbons for less money that are 90 proof and to me taste better. Evan Williams single barrel has been a cheap favorite lately.
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: KYS338</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Maser</div><div class="ubbcode-body">Man up and drink a shot of Everclear! </div></div>

Take off your skirt and come take a shot of White Lightning Moonshine!!</div></div>

That's called liquid suicide here in CA.
 
Re: Watering Down The Maker's Mark

yes

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: shankster</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: KYS338</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BoilerUP</div><div class="ubbcode-body">Thats why real Kentuckians don't imbibe wax-dripped swill, and instead drink Wild Turkey 101.

Or, when something "better" is desired, Woodford or Knob Creek. </div></div>

Wild Turkey is good.... if you like stripping paint off walls or cleaning engines. I have never liked that stuff. If you want to get into the high proofs that can still be consumed go with Willet or George T Stagg. That is the 120 to 140 proof range. </div></div>

I have a bottle of Noah's Mill 114.3 proof bourbon. I haven't opened yet. Is it any good? </div></div>
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: KYS338</div><div class="ubbcode-body">
Wild Turkey is good.... if you like stripping paint off walls or cleaning engines. I have never liked that stuff. </div></div>

I was of a similar opinion until I went to a tasting last Thursday and tried the Rare Breed. If you haven't yet, give it a whirl, might just change your mind.

This was waiting for me when I got home from work today.

IMG_1981_zpsc2f3644e.jpg
 
Re: Watering Down The Maker's Mark

Shankster wrote:
"I have a bottle of Noah's Mill 114.3 proof bourbon. I haven't opened yet. Is it any good?"

Yes indeed, excellent stuff. Also, Rowan's Creek is from the same distillery. Awesome stuff

Cheers.
 
Re: Watering Down The Maker's Mark

I've got some Willet and had a drink with my father in law a few days back, it is very impressive. Limited release! Drink that slow and enjoy it.
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Maser</div><div class="ubbcode-body">Man up and drink a shot of Everclear! </div></div>

IF you thinkin 'bout drinking, well the answer is crystal clear its the chemical intoxicant called everclear.
 
Re: Watering Down The Maker's Mark

Jack Daniels did the same thing.
94
86
80
I can taste the difference from the 86 to the 80.
The reason is liquor is taxed by proof upon export. The drop will save them a ton of cash.
sad
 
Re: Watering Down The Maker's Mark

Phylodog - what's the top of your BGE table made of?

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Phylodog</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: KYS338</div><div class="ubbcode-body">
Wild Turkey is good.... if you like stripping paint off walls or cleaning engines. I have never liked that stuff. </div></div>

I was of a similar opinion until I went to a tasting last Thursday and tried the Rare Breed. If you haven't yet, give it a whirl, might just change your mind.

This was waiting for me when I got home from work today.

IMG_1981_zpsc2f3644e.jpg
</div></div>
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: vh20</div><div class="ubbcode-body">Phylodog - what's the top of your BGE table made of?

</div></div>

Cedar 2"x4"s wrapped in galvanized sheet metal. Was a huge pain in the ass to get it bent up (I don't have a brake) but it turnedd out pretty decent.

IMG_1854.jpg


I'll be making new doors for it this spring with ganvanized as the center panels.
 
Re: Watering Down The Maker's Mark

Aha! I thought so, but it also kind of looked a bit like smooth concrete in that close-up. Very nice job! I asked because I have been thinking of doing the same thing to mine. The treated lumber boards on top are starting to look pretty ratty. I only hesitate because of the trouble with working the metal into the lip of the round cut-out. Any pointers?

DSCN2611.jpg
 
Re: Watering Down The Maker's Mark

I cut the hole for the BGE & Weber about 4" too small then made cuts from the hole outward to a circle the diameter of the hole in the top. This created a bunch of 3" wide slats of metal which were easy to fold down around the opening in the table. It left a litte bit of wood exposed in the opening but it's cedar so it should hold up ok.
 
Re: Watering Down The Maker's Mark

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Phylodog</div><div class="ubbcode-body">I cut the hole for the BGE & Weber about 4" too small then made cuts from the hole outward to a circle the diameter of the hole in the top. This created a bunch of 3" wide slats of metal which were easy to fold down around the opening in the table. It left a litte bit of wood exposed in the opening but it's cedar so it should hold up ok. </div></div>

OK, I see. The slots/tabs aren't really visible in that pic. That was the only way I could figure to do it, but it looked like you had actually formed it into the lip without a visible cut. Still, it's a darned nice job. Thanks.
 
Re: Watering Down The Maker's Mark

OK MM fans you can now relax. This email just received.

Dear Ambassador,

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we'll deal with them as best we can, as we work to expand capacity at the distillery.

Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.

We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.

As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.

Sincerely,

Rob Samuels
Chief Operating Officer,
Ambassador-in-Chief
 
Re: Watering Down The Maker's Mark

Well, at least for now THIS insanity has passed. Now, how many others do we still have left to deal with?