I love my Minox ZP5, and spent some time behind the MD 60. Really nice optic with a really useful reticle and great glass....but man does Minox’s marketing team suck ballsack.
They could be a much bigger contender but Im guessing 95% of the shooting world hasn't a clue they even exist. Someone over there needs to bring them into the 21st by revamping their marketing for the current trends.
I work for the US Subsidiary of a German Power Electronics manufacturer. With Germans, there is a great deal of ingrained, cultural belief/obsession that the world will beat a path to your/their door
on your terms if you are a German manufacturer.
I'm in Athens, Greece right now. I keep on getting pop ups advertising on my laptop for all of the sights/sightseeing opportunities. Everything is in Greek. So, how the hell does a "tourist" (non-Greek) begin to make heads or tails of what the hell they are trying to say or sell ? I'm nowhere close to being bi-lingual, but with French, German, Italian, Spanish, Hungarian, Russian/Cyrillic, I can usually sleuth out what they are trying to say via "pidgin'" translation. No such luck with Greek.
In Europe, most of the tourist marketing is done in English. Or, at least there is the ability to display webpages in English/German/French being the three most popularly common languages. Even the damn Chinese have learned English as a "bridge" language (between Chinese/Mandarin and German, as an example). Same with most all of the hotel/sightseeing/tour/travel companies in Europe. Hell of a lot easier than learning German, French, Spanish, Polish, Hungarian, Italian, etc. We spend a lot of time in Switzerland. I can't remember if we have ever had a time where someone (Innkeeper/waiter/restaurant, etc.)
didn't speak English.