First let me say this is not a complaining post. However, I am curious to understand why companies charge so much for certain options. Certainly for things like illuminated reticules, zero stop, larger tubes and objectives etc. there are larger lenses/extra parts/technology involved that costs more. Mostly I'm curious if it actually costs more to produce these options or if it's the company simply charging more because the market will accept it or because they produce less of that model.
For example
Leupold charges over $100 in many scopes to have a mildot/tmr reticule -vs- a plain duplex. Is it really that much harder/expensive for them to do that? However they don't charge extra for their "metric" turrets.
NF charges to get mil turrets, but doesn't charge more based on reticule option.
Many scope companies charge $500 or more to get front focal plane. Is the production of a front focal plane scope cost that much more money than a second focal plane, or are they simply taking advantage of the fact that people have equated FFP with a higher price.
The amusing part is in the case of larger objectives many companies charge the same amount as the smaller version.....now a larger hunk of glass up front has to be more expensive yet the cost is the same, but if you want a mildot reticule, mil turrets, or FFP you pay through the nose for it.
For example
Leupold charges over $100 in many scopes to have a mildot/tmr reticule -vs- a plain duplex. Is it really that much harder/expensive for them to do that? However they don't charge extra for their "metric" turrets.
NF charges to get mil turrets, but doesn't charge more based on reticule option.
Many scope companies charge $500 or more to get front focal plane. Is the production of a front focal plane scope cost that much more money than a second focal plane, or are they simply taking advantage of the fact that people have equated FFP with a higher price.
The amusing part is in the case of larger objectives many companies charge the same amount as the smaller version.....now a larger hunk of glass up front has to be more expensive yet the cost is the same, but if you want a mildot reticule, mil turrets, or FFP you pay through the nose for it.