Leupold reminds me of Harley Davidson, an American company stuck in the past that really doesn't have any idea on how to be relevant in an environment where the customers are not the customers of old. The new generation is much more informed and more demanding. If you don't make what they want they will buy from someone who does. It's a shame really because both have the might, money and know how to do it but for some reason they don't. Maybe both companies need a new design and engineering department...