Looks kinda neat. Doesn't appear to do anything current rifles aren't already doing, with the added downside of being proprietary, so I doubt it'll go far.
That's what I was wondering, is it a solution in search of a problem or does it actually bring anything new to the table? That said, I wouldn't mind shooting one to see.
The webpage says it will be available in "• 5.56 (will also be available in 9mm, 10mm, 300 Blackout and 7.62) "....Interesting.
But I firmly believe available spare parts is important.