It may not be any ONE specific thing that sets us apart, but a combination. We are offering a feature set that is near comprehensive for what shooters have been looking for; locking turrets, Return 2 Zero that offers 0.5 mil below, large adjustment range (35 mils elevation/20 mils windage), easy reset turrets and R2Z, low profile and wide diameter turrets with 15 mils in one rotation with wider spaced clicks, larger engraving for easier readability, locking diopter, nice mil based reticles with 0.2 mil indications throughout and floating dot, advanced illumination system offering user selectable red or green, and an optical performance that we firmly believe will be the best in the industry. We weren't trying to reinvent a new scope or technology, just provide a superior product with a feature set and performance at the very top of the industry.
We are very excited to get these out "in the wild" but are doing our due diligence in assembly, testing, and QC before anything ships out. Again, we appreciate everybody's patience, we are working as hard as we can and apologize for the delays.