So who was the guy that came up with this? And yes many people have herd mentality. That’s pretty sad really.
I don’t know what everyone else is doing, never did and wouldn’t have cared anyways. I do 100 yard zero for all my rifles, decided that’s what I like best for me back when I was a teenager, and I didn’t have internet, no shooting clubs, no military experience, just a kid with a rifle running around in the mountains. I laughed when someone told me I should use a 36 yard zero. I still laugh about it.
It wasn't a guy, it was the US Marine Corp. It is basically answered above, but I will give an answer in a slightly different form.
The old carry handle sights on the M16/M4 had a lowest setting of 300m with the small aperture. The 300m/small aperture zero was used as the standard zero distance on these rifles. But there were circumstances where this was not a practical distance, such as:
1) The facility did not have a 300m/yd range.
2) The weather/other conditions did not allow the practical use of a 300m/yd range
3) A preliminary sight-in (i.e. "getting on paper) was desired
4) For many possible reasons, is was deemed unnecessary to zero on a 300m/yd range. (I was never in the Marines, but I have been told that many non-combat personnel would perform their zero training at 36yds, though this is at best second-hand information from me.)
In these instances, the Marines began using a 33m/36yd zero in the above instances. For a 20" M16 with M855 ammo and a 300 zero, this is the POA/POI distance while the bullet is going up on its trajectory. Thus, in theory, a zero at 36yds is also identical to a zero at 300. The 36yd zero therefore is nothing more than an expedient way to zero an M16/M855 rifle system when a 300 zero is not practical/available/desirable. It gives a close approximation to a 300 zero, but not an exact one.
So unless you have a 20" barrel shooting M855, with a sighting system that does not go below 300, a final zero of 36yds likely does not make sense. There are viable reasons to use a 36yd zero on other systems, but just using it because:
1) That is how you did it in the military. And the military always does things the best way possible.
2) Everybody around me is doing it, so it must be the right way
3) Some dude on some internet forum told you it was a good idea.
4) Somebody at the range that said he was very operater-ry told you to do it
None of these are good reasons.
NOTE: The newer USMC flip-up BUIS is different, cranks down to 200m, but still applies a similar zeroing principle. The M4 is 14.5", has a much lower muzzle velocity, and therefore the 36yd zero is not applicable or sensible. By the same physics, neither does a 36yd zero on any 16" rifle likely make sense. And yet...........