I can't see it getting big like 300BO for several reasons. First is there is a lot of development that has produced good hunting subsonic bullets in 300 BO. I question if a 338 will get results noticably better, or if bullet makers will put in the effort with such a small market.
Second issue is practicallity, costs more to shoot, needs 338 suppressor, etc. I think most people will start with 300BO and only a tiny group would want to go beyond.
Assuming the main market here already has a 300BO, 8.6 is not the only choice. I went 458 SOCOM AR-15 over 338 Specter long before the 8.6 was out. There are bigger kids on the block, lever guns, bolt guns etc. crowded market space and small.
My 458 SOCOM is in the same boat. Love it, but it will never get a date to the prom.
For hunting the larger the bore diameter the larger the wound channel will be if bullets of the same construction are employed at subsonic velocities.
Kinda like muzzle loaders back in the day, where .36 cal was considered a squirrel gun.
Hornady has introduced the 338 ARC, almost identical to the 338 Spectre, and making 307 gr subsonic bullets for it.
Plus Maker has a variety of 338 hunting sub and super bullets for 338 caliber 165 gr to 350 gr.
A potentially better killer than the 300 blkout.
I like the 45 calibers for the same reason, limited to 1100 fps.
I use the 450 Bushmaster with a 16 twist, so I can use cheap bulk 45 cal pistol bullets for high velocity plinking, Hornady 395 gr sub bullets .452,... or resized .458 bullets of any weight to the jacketed 500 gr or cast 502 gr.
The 450 bushmaster is an excellent caliber for sub/ super close range hunting, or plinking fun.
But it's general accuracy and consistency are not up to my 338 Spectre, but that's not need in close range encounters with big game.
I was going to put thr 510 whisper on an AR 10 but it was too limiting with long 50 cal bullets.
But the AR 15 510 whisper could be utilized with the short 300 gr Barnes .510 for supers at 2300 fps or more in a 16" barrel at low pressure with 87 grs of powder capacity, for around 3600 ft-lbs of muzzle energy.
So I had to see if it is possible, and yes it is, but would require quite a bit of machining
The 450 bushmaster mags will work with some machining, and so will the brass... cut the solid head down and new extractor groove cut.
Now you have .510 cal AR 15 but only for short bullets, 300 gr soft point supers to 350 gr copper subs .510 HG Lehigh Defense bullets that expand at 900 fps.
But you'd have to machine a 16" AR 15 barrel from a blank, with a 450 bushmaster barrel extension.
I have the 510 whisper reamer, I could do that.
Anyone interested, besides me.