I get what you guys are saying, so let me clarify my take on the situation.
First, if I wanted a wildcat to be real and actually have availability beyond my own workshop I would take brass availability as a number one consideration. More specifically, parent cartridge. Look at plethora of cartridges that nearly fizzled or completely died because no one made acceptable quality brass for them, OR made brass that was simply ridiculously priced - it's one and the same really. "Ridiculously priced" consumables might as well be non-existent. Sure, you'll have the 100 guys in the world that buy into the wildcat of choice program, but that's as far as it will go most likely.
Second, I think it's great that a company offers this service. Any service offered in the industry is a good service, regardless if anyone will use it or not. They aren't selling R&D brass here though. 300 PRC is not a wildcat! At first I thought they were capitalizing on the fact that no one else makes 300 PRC brass - then I saw their other prices. Makes Lapua pricing look like Dollar General! Buying a decent quantity from RCC right is a serious investment. If Lapua made it, 1/3 the cost and top-notch quality. Shooters just don't care how it's manufactured if it is truly quality and attainable.
Again, I'm not bad-mouthing the company in any fashion. I truly think it's a bonus to the industry that is also very unique in operation. At the same time, they better have alternative means of revenue because selling (attempting to anyhow) brass at the price isn't going to keep the power bill paid. If they want to cater to the benchrest realm that is just fine, but they can't expect to pass benchrest costs over to tactical shooters.
EDIT: Perhaps for ELR it makes sense to a degree. Any improvement in internal ballistics is key, of course.