I'm very leery of companies who won't do more to promote - let alone betray - the rights of American gun owners (here's looking at you HK), but this was pretty transparently "much ado about nothing" (points for quoting an English playwright in a story about an English company). So much so, that I bought an AX308 just last week. Even if he said Bump Stocks are ridiculous (because they are, unless you're a mall ninja, in which case they're essential kit), I wouldn't be upset.
That being said, I am SUPER PISSED* that there wasn't one piece of AI Swag in the box - and I ordered two barrels! C'mon, Tom and AI*!
BCM makes it rain decals for buying a rifle - or seemingly anything - of theirs. Nightforce gives a good amount of love, too. Thunder Beast? Check.
LWRC, check. CZ? Check. I could go on and on. PRI sent a sticker and a freaking T-Shirt! Come on, AI!*
*This is just a joke - I'm not really upset. . . . but a sticker or a hat would have been a nice touch for $8K worth of spend on a Rifle - especially now that we know your profits are expanding.