Don't know about Budweiser, but Nascar went woke and it severely impacted their income. The stands started thinning out around the same time they hired an ex-NFL exec to run the show. They wanted to address untapped markets, opened tracks in Vegas, Chicago, started taking races away from legacy tracks. Around 2013, they stopped reporting attendance at races. Places like Bristol, which used to have a years long waiting list for tickets, started having empty stands. Many tracks started covering, then removing seats which sat empty. These places used to be sold out just a few years earlier. Coverage changed, cameras were repositioned so the cars and track were shown, but never the stands. Long time fans who used to spend their weekends listening, watching on TV or going to the races threw in the towel. Gimmicks increased as the stick and ball management tried to get new customers. Didn't work. There is no college pipeline constantly generating players and fans for Nascar. It was families and friends who invited and passed down going to the races as a pastime. Now the old guard couldn't give a damn about the races, so the fanbase dwindles. I used to go, jump on a plane or drive 10 hours, watch the races and make it back Monday morning for work. Now I couldn't name a single driver. Same with football, baseball, wouldn't go if someone handed me a free ticket and limo ride to the game and back. Bunch of brands I won't buy at the supermarket, generics are just as good and way cheaper.
Shame that regular workers have to pay for marketing and management's errors.