Here is the ONE place where these idiots fucked up:
Virtue signaling only works when you have a majority consumer base that will agree with your new presentation and public display. Not only will you still keep your original consumer base but they will now be even more loyal and spend more money on your products. As well as attracting new consumers who also agree with the line of thinking.
When your consumer base is over 80% outdoor sports, firearms, hunting, and shooting enthusiasts, where the fuck did you Einsteins get the brilliant idea to virtue signal a bunch of pansy-ass hoplophobic whiny soyboy shit???
Unfortunately not all of this firearms oriented consumer base has flipped them the bird and went away. Even though they do sell team sports shit and jerseys and what not, those sales alone coming from a bunch of suburban soccer moms shouldn't be enough for them to keep making the cut. Every hiker, camper and fisherman should also follow our example and tell them to GTFO.