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      25 => "widgetPosition"
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    #filterer: InputFilterer {#234
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      #fullUnicode: true
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      "HTTP_CONNECTION" => "Keep-Alive"
      "HTTP_CF_VISITOR" => "{"scheme":"https"}"
      "HTTP_CDN_LOOP" => "cloudflare; loops=1"
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      "HTTP_X_FORWARDED_PROTO" => "https"
      "HTTP_CF_IPCOUNTRY" => "US"
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  "development" => false
  "designer" => false
  "visitor" => User {#310
    #_getterCache: array:1 [
      "PermissionSet" => PermissionSet {#323 …5}
    ]
    #_valueCache: array:3 [
      "is_moderator" => false
      "is_banned" => false
      "is_admin" => false
    ]
    #_structure: Structure {#297
      +shortName: "XF:User"
      +contentType: "user"
      +table: "xf_user"
      +primaryKey: "user_id"
      +columns: array:54 [ …54]
      +relations: array:19 [ …19]
      +getters: array:68 [ …68]
      +defaultWith: array:1 [ …1]
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      +behaviors: array:1 [ …1]
      +columnAliases: array:1 [ …1]
      +withAliases: array:1 [ …1]
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    #_em: Manager {#294
      #db: Adapter {#223
        #statementClass: "XF\Db\Mysqli\Statement"
        #config: array:6 [ …6]
        #fullUnicode: true
        #inTransaction: false
        #savePointCounter: 0
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        #queryLog: []
        #ignoreLegacyTableWriteError: false
        #schemaManager: null
        #connection: mysqli {#324}
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      #valueFormatter: ValueFormatter {#295}
      #extension: Extension {#227 …4}
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      #entities: array:15 [ …15]
      #structures: array:23 [ …23]
      #repositories: array:22 [ …22]
      #cascadeEntitySeen: []
      #cascadeEventDepth: []
    }
    -_uniqueEntityId: 5
    #rootClass: "XF\Entity\User"
    #_useReplaceInto: false
    #_newValues: []
    #_values: array:52 [
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      "username" => ""
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      "timezone" => "America/New_York"
      "visible" => 1
      "activity_visible" => 1
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      "last_summary_email_date" => null
      "trophy_points" => 0
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      "user_state" => "valid"
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      "reaction_score" => 0
      "vote_score" => 0
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      "privacy_policy_accepted" => 0
      "terms_accepted" => 0
      "adca_last_email_date" => 0
      "thdonate_total_donation" => 0.0
      "thdonate_total_public_donation" => 0.0
      "thdonate_total_anonymous_donation" => 0.0
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      "thdonate_num_public_donation" => 0
      "thdonate_num_anonymous_donation" => 0
      "thfeature_feature_count" => 0
      "xfmg_album_count" => 0
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      "xfmg_media_quota" => 0
      "xfrm_resource_count" => 0
      "audapp_preferences" => "[]"
    ]
    #_relations: array:4 [
      "Auth" => UserAuth {#303 …20}
      "Option" => UserOption {#305 …20}
      "Profile" => UserProfile {#307 …20}
      "Privacy" => UserPrivacy {#309 …20}
    ]
    #_previousValues: []
    #_options: []
    #_deleted: false
    #_readOnly: true
    #_writePending: false
    #_writeRunning: false
    #_errors: []
    #_whenSaveable: []
    #_cascadeSave: []
    #_behaviors: null
    #audliveUserRealmIds: null
    #primaryRealmUserId: null
    #realmsUserRealmIds: null
    #forceRealmsChanges: false
    #thuixWatchedNodes: null
    #thuc_user_criteria_cache: null
    #postDaysData: []
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  "session" => Session {#275
    #storage: DbStorage {#276
      #db: Adapter {#223}
      #table: "xf_session"
    }
    #config: array:5 [
      "cookie" => "session"
      "keyLength" => 32
      "lifetime" => 14400
      "ipv4CidrMatch" => 24
      "ipv6CidrMatch" => 64
    ]
    #sessionId: "q8hNx55AMvnRTuZktvjS5LNEV3TWDdKs"
    #exists: false
    #fromCookie: false
    #data: array:1 [
      "_ip" => b"\x03\x0F‘2"
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  "cookie" => array:4 [
    "prefix" => "xf_"
    "path" => "/"
    "domain" => ""
    "secure" => true
  ]
  "cookieConsent" => CookieConsent {#279
    #cookies: array:26 [
      "__crossTab" => array:4 [ …4]
      "cacheKey" => array:4 [ …4]
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      "emoji_usage" => array:4 [ …4]
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      "fr-copied-text" => array:4 [ …4]
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      "inline_mod_*" => array:4 [ …4]
      "language_id" => array:4 [ …4]
      "lbSidebarDisabled" => array:4 [ …4]
      "ls" => array:4 [ …4]
      "multiQuote*" => array:4 [ …4]
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      "push_subscription_updated" => array:4 [ …4]
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      "style_id" => array:4 [ …4]
      "tfa_trust" => array:4 [ …4]
      "toggle" => array:4 [ …4]
      "user" => array:4 [ …4]
      "visitorCounts" => array:4 [ …4]
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    #thirdParties: array:133 [
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      "anchor" => true
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      "audiomack" => true
      "audius" => true
      "bandcamp" => true
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      "imgur" => true
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      "livestream" => true
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      "mastodon" => true
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      "meta" => true
      "metacafe" => true
      "mixcloud" => true
      "mlb" => true
      "mrctv" => true
      "msnbc" => true
      "natgeochannel" => true
      "natgeovideo" => true
      "nbcnews" => true
      "nhl" => true
      "npr" => true
      "nytimes" => true
      "odysee" => true
      "on3" => true
      "orfium" => true
      "pastebin" => true
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      "podbean" => true
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      "rutube" => true
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      "sendvid" => true
      "slideshare" => true
      "soundcloud" => true
      "sporcle" => true
      "sportsnet" => true
      "spotify" => true
      "spreaker" => true
      "steamstore" => true
      "strawpoll" => true
      "streamable" => true
      "teamcoco" => true
      "ted" => true
      "telegram" => true
      "theatlantic" => true
      "theguardian" => true
      "theonion" => true
      "tiktok" => true
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      "traileraddict" => true
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      "tumblr" => true
      "twentyfoursevensports" => true
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      "twitter" => true
      "ustream" => true
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      "vevo" => true
      "videodetective" => true
      "vimeo" => true
      "vine" => true
      "vk" => true
      "vocaroo" => true
      "vox" => true
      "washingtonpost" => true
      "wavekit" => true
      "wistia" => true
      "wshh" => true
      "wsj" => true
      "xboxclips" => true
      "xboxdvr" => true
      "xenforo" => true
      "youku" => true
      "youmaker" => true
      "youtube" => true
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  "language" => Language {#311
    #id: "1"
    #options: array:18 [
      "title" => "English (US)"
      "language_code" => "en-US"
      "date_format" => "M j, Y"
      "time_format" => "g:i A"
      "currency_format" => "{symbol}{value}"
      "decimal_point" => "."
      "thousands_separator" => ","
      "text_direction" => "LTR"
      "week_start" => 0
      "label_separator" => ":"
      "comma_separator" => ", "
      "ellipsis" => ""
      "parenthesis_open" => "("
      "parenthesis_close" => ")"
      "user_selectable" => true
      "language_id" => 1
      "parent_id" => 0
      "parent_list" => array:2 [ …2]
    ]
    #db: Adapter {#223}
    #groupPath: "/usr/share/nginx/sites/production/xf_code_cache/phrase_groups"
    #phraseCache: array:426 [
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      "nav._default" => "Default (no selected tab)"
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      "nav.articles" => "Articles"
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      "nav.audfeeds_feed_1" => "Events"
      "nav.audfeeds_feed_10" => "Trending threads"
      "nav.audfeeds_feed_11" => "Hot"
      "nav.audfeeds_feed_12" => "Threads"
      "nav.audfeeds_feed_13" => "Questions"
      "nav.audfeeds_feed_14" => "Posts"
      "nav.audfeeds_feed_15" => "Hot Social"
      "nav.audfeeds_feed_2" => "Social"
      "nav.audfeeds_feed_3" => "Resources"
      "nav.audfeeds_feed_5" => "Comments"
      "nav.audfeeds_feed_6" => "Media"
      "nav.audfeeds_feed_7" => "Forum list"
      "nav.audfeeds_feed_8" => "Following"
      "nav.audfeeds_feed_9" => "Latest activity"
      "nav.audlive_realm_1" => "Home"
      "nav.contributedThreads" => "Threads with your posts"
      "nav.currentVisitors" => "Current visitors"
      "nav.defaultLatestActivity" => "Latest activity"
      "nav.defaultLogOut" => "Log out"
      "nav.defaultNewsFeed" => "Your news feed"
      "nav.defaultRegister" => "Register"
      "nav.defaultYourAccount" => "Your account"
      "nav.defaultYourProfile" => "Your profile"
      "nav.findThreads" => "Find threads"
      "nav.forumList" => "Forum list"
      "nav.forums" => "Forums"
      "nav.home" => "Home"
      "nav.latestActivity" => "Latest activity"
      "nav.markForumsRead" => "Mark forums read"
      "nav.members" => "Members"
      "nav.merch" => "Merch"
      "nav.newMedia" => "New media"
      "nav.newPosts" => "New posts"
      "nav.newProfilePosts" => "New profile posts"
      "nav.nfCalendar" => "Calendar"
      "nav.nfCalendarCreateEvent" => "Create event"
      "nav.nfCalendarEventWaitlist" => "Events you're waiting for"
      "nav.nfCalendarFindEvents" => "Find events"
      "nav.nfCalendarMarkRead" => "Mark read"
      "nav.nfCalendarNewEvents" => "New events"
      "nav.nfCalendarRsvpGoing" => "Events you're going to"
      "nav.nfCalendarRsvpMaybe" => "Events you might be going to"
      "nav.nfCalendarSearch" => "Search events"
      "nav.nfCalendarWatchedEvents" => "Watched events"
      "nav.nfCalendarYourEvents" => "Your events"
      "nav.nfNewCalEvents" => "New calendar events"
      "nav.realms_quizzes" => "Quizzes"
      "nav.realms_realm_1" => "Home"
      "nav.registeredMembers" => "Registered members"
      "nav.searchForums" => "Search forums"
      "nav.searchProfilePosts" => "Search profile posts"
      "nav.thMonetize_accountUpgrades" => "Account upgrades"
      "nav.th_donate" => "Donate"
      "nav.thfeature" => "Featured"
      "nav.thfilters_all_threads" => "All threads"
      "nav.thfilters_latest_threads" => "Latest threads"
      "nav.thfilters_newest_threads" => "New posts"
      "nav.thfilters_trending_threads" => "Trending threads"
      "nav.thtrending" => "Trending"
      "nav.thxlink_1" => "Home"
      "nav.unansweredThreads" => "Unanswered threads"
      "nav.upgrade" => "Upgrade"
      "nav.watched" => "Watched"
      "nav.watchedForums" => "Watched forums"
      "nav.watchedThreads" => "Watched threads"
      "nav.whatsNew" => "What's new"
      "nav.whatsNewNewsFeed" => "Your news feed"
      "nav.whatsNewPosts" => "New posts"
      "nav.whatsNewProfilePosts" => "New profile posts"
      "nav.xcfs" => "Feedback"
      "nav.xcfsFeedbackPref" => "Feedback Preferences"
      "nav.xcfsStatistics" => "View Statistics"
      "nav.xfmg" => "Media"
      "nav.xfmgAddMedia" => "Add media"
      "nav.xfmgMarkViewed" => "Mark viewed"
      "nav.xfmgNewComments" => "New comments"
      "nav.xfmgNewMedia" => "New media"
      "nav.xfmgSearchMedia" => "Search media"
      "nav.xfmgWatchedAlbums" => "Watched albums"
      "nav.xfmgWatchedCategories" => "Watched categories"
      "nav.xfmgWatchedContent" => "Watched"
      "nav.xfmgWatchedMedia" => "Watched media"
      "nav.xfmgWhatsNewMediaComments" => "New media comments"
      "nav.xfmgWhatsNewNewMedia" => "New media"
      "nav.xfmgYourAlbums" => "Your albums"
      "nav.xfmgYourContent" => "Your content"
      "nav.xfmgYourMedia" => "Your media"
      "nav.xfrm" => "Resources"
      "nav.xfrmLatestReviews" => "Latest reviews"
      "nav.xfrmNewResources" => "New resources"
      "nav.xfrmSearchResources" => "Search resources"
      "nav.xfrmWatched" => "Watched"
      "nav.xfrmWatchedCategories" => "Watched categories"
      "nav.xfrmWatchedResources" => "Watched resources"
      "nav.xfrmYourResources" => "Your resources"
      "nav.yourThreads" => "Your threads"
      "button.attach" => "Attach files"
      "button.cancel" => "Cancel"
      "button.confirm" => "Confirm"
      "button.copy" => "Copy"
      "button.delete" => "Delete"
      "button.edit" => "Edit"
      "button.export" => "Export"
      "button.hide" => "Hide"
      "button.import" => "Import"
      "button.login" => "Log in"
      "button.merge" => "Merge"
      "button.move" => "Move"
      "button.preview" => "Preview"
      "button.purchase" => "Purchase"
      "button.save" => "Save"
      "button.search" => "Search"
      "button.show" => "Show"
      "button.sort" => "Sort"
      "button.submit" => "Submit"
      "button.translate" => "Translate"
      "widget_def.XP_xpress_recent_posts_3" => "XPress: thxpress_widget_recent_posts"
      "widget_def.adav_level_progress" => "[Audentio] Achievements: Progress to next level"
      "widget_def.adav_recent_achievements" => "[Audentio] Achievements: Recently Earned Achievements"
      "widget_def.adav_tracked_achievements" => "[Audentio] Achievements: Tracked Achievements"
      "widget_def.adca_account_completion" => "[Audentio] Account Completion"
      "widget_def.adlb_leaderboard" => "[Audentio] Leaderboards: Leaderboard"
      "widget_def.birthdays" => "Today's birthdays"
      "widget_def.find_member" => "Find member"
      "widget_def.forum_statistics" => "Forum statistics"
      "widget_def.html" => "HTML"
      "widget_def.member_stat" => "Member stat"
      "widget_def.members_online" => "Members online"
      "widget_def.new_posts" => "New posts"
      "widget_def.new_profile_posts" => "New profile posts"
      "widget_def.new_threads" => "New threads"
      "widget_def.newest_members" => "Newest members"
      "widget_def.nf_calendar_featured_even" => "Calendar: Featured events"
      "widget_def.nf_calendar_upcoming_evnt" => "Calendar: Upcoming events"
      "widget_def.online_statistics" => "Online statistics"
      "widget_def.php_callback" => "PHP callback"
      "widget_def.search_forum" => "Search forum"
      "widget_def.share_page" => "Share this page"
      "widget_def.template_syntax" => "Template syntax"
      "widget_def.th_post_thread_uix" => "[UI.X] Start a thread"
      "widget_def.th_reactplus_top_content" => "[TH] Reactions Plus: Top content"
      "widget_def.th_widget_login_uix" => "[UI.X] Login form"
      "widget_def.thdonate_campaign" => "[TH] Donate: Campaign"
      "widget_def.thdonate_earnings" => "[TH] Donate: Earnings"
      "widget_def.thdonate_goals" => "[TH] Donate: Goals"
      "widget_def.thdonate_topDonations" => "[TH] Donate: Top donations"
      "widget_def.thdonate_topDonors" => "[TH] Donate: Top donors"
      "widget_def.thfeature_full" => "[TH] Featured Threads and Content: Full"
      "widget_def.thfeature_full_thread" => "[TH] Featured Threads and Content: Full Threads"
      "widget_def.thfeature_grid" => "[TH] Featured Threads and Content: Grid"
      "widget_def.thfeature_grid_threads" => "[TH] Featured Threads and Content: Grid Threads"
      "widget_def.thfeature_slider" => "[TH] Featured Threads and Content: Slider"
      "widget_def.thfeature_slider_threads" => "[TH] Featured Threads and Content: Slider Threads"
      "widget_def.thfilters_filters" => "[TH] Filters"
      "widget_def.threactplus_userReactList" => "[TH] Reactions Plus: Member reaction list"
      "widget_def.thread_poll" => "Thread poll"
      "widget_def.thtrending" => "[TH] Trending"
      "widget_def.thuix_socialMedia" => "[TH] UI.X social media feed"
      "widget_def.thxpress_latest_articles" => "[TH] XPress: Latest Articles"
      "widget_def.visitor_panel" => "Visitor panel"
      "widget_def.xcfs_latest_feedback" => "XCFS: Latest Feedback"
      "widget_def.xcfs_top_traders" => "XCFS: Top Traders"
      "widget_def.xcfs_untrusted_traders" => "XCFS: Untrusted Traders"
      "widget_def.xfes_similar_threads" => "XFES: Similar threads"
      "widget_def.xfmg_albums_slider" => "XFMG: Albums slider"
      "widget_def.xfmg_gallery_statistics" => "XFMG: Gallery statistics"
      "widget_def.xfmg_latest_comments" => "XFMG: Latest comments"
      "widget_def.xfmg_media_slider" => "XFMG: Media slider"
      "widget_def.xfrm_featured_resources" => "XFRM: Featured resources"
      "widget_def.xfrm_latest_reviews" => "XFRM: Latest reviews"
      "widget_def.xfrm_new_resources" => "XFRM: New resources"
      "widget_def.xfrm_top_resources" => "XFRM: Top resources"
      "widget.Complete_Account" => "Complete Your Account"
      "widget.advertisement" => "Advertisement"
      "widget.app_download_canvas" => "App download"
      "widget.become_a_member" => "Upgrade Your Account"
      "widget.canvas_menu" => "Canvas Menu"
      "widget.canvas_menu_social" => "Canvas menu social"
      "widget.donation" => "Help Cover Community Costs!"
      "widget.forum_overview_forum_statistics" => ""
      "widget.forum_overview_members_online" => ""
      "widget.forum_overview_new_posts" => ""
      "widget.forum_overview_new_profile_posts" => ""
      "widget.forum_overview_share_page" => ""
      "widget.latest_followed_profile_posts" => "Latest profile posts by followers"
      "widget.latest_posts" => "Latest posts"
      "widget.latest_profile_posts" => "Latest profile posts"
      "widget.latest_watched" => "Latest watched"
      "widget.leaderboards" => "Leaderboard: Posts"
      "widget.member_wrapper_find_member" => ""
      "widget.member_wrapper_newest_members" => ""
      "widget.nf_calendar_list_featured_events" => ""
      "widget.online_list_online_statistics" => ""
      "widget.sh_forumStats" => "Forum Statistics"
      "widget.sh_homeTrending" => "Trending Threads"
      "widget.sh_mediaSlider" => "Latest Media"
      "widget.sh_subscribe" => "Subscribe"
      "widget.thdonate_earnings" => ""
      "widget.thdonate_goals" => ""
      "widget.thdonate_topDonations" => ""
      "widget.thdonate_topDonors" => ""
      "widget.thuix_footer_aboutUsWidget" => "About us"
      "widget.uix_footer_forumStatistics" => ""
      "widget.uix_footer_newPosts" => ""
      "widget.uix_footer_onlineStatistics" => ""
      "widget.uix_footer_sharePage" => ""
      "widget.uix_sidebar_postNewThread" => "Can't find a topic?"
      "widget.unread_posts" => "Unread posts"
      "widget.whats_new_new_posts" => ""
      "widget.whats_new_new_profile_posts" => ""
      "widget.xfes_thread_view_below_quick_reply_similar_threads" => ""
      "widget.xfrm_forum_overview_new_resources" => ""
      "widget.xfrm_list_featured_resources" => ""
      "widget.xfrm_list_top_resources" => ""
      "widget.xfrm_overview_latest_reviews" => ""
      "widget.xfrm_overview_top_authors" => ""
      "widget.xfrm_whats_new_overview_new_resources" => ""
      "trophy_title.1" => "First Real Post"
      "trophy_title.10" => "Old School Sniper's Hide"
      "trophy_title.11" => "Posts (Silent)"
      "trophy_title.12" => "Logging In (Silent)"
      "trophy_title.13" => "Post Media Items (Silent)"
      "trophy_title.136" => "Test Achievement 4"
      "trophy_title.14" => "Spotted"
      "trophy_title.15" => "Rifle Cleaner"
      "trophy_title.16" => "Completed Profile"
      "trophy_title.17" => "Gunsmith"
      "trophy_title.19" => "Community Contributor"
      "trophy_title.2" => "Just getting into Precision Rifle."
      "trophy_title.20" => "Marksman!"
      "trophy_title.22" => "Made America Great Again"
      "trophy_title.23" => "Professor"
      "trophy_title.25" => "Leaderboard Legend"
      "trophy_title.26" => "Commercial Sales Member"
      "trophy_title.27" => "Supporter"
      "trophy_title.3" => "Look Everyone I can Sell Now !"
      "trophy_title.4" => "Hide Addict !"
      "trophy_title.5" => "Members are Noticing"
      "trophy_title.6" => "Hide Rockstar, Lady Gaga Approved!"
      "trophy_title.7" => "They like me, they really like me!"
      "trophy_title.8" => "I want to have Lowlight's Love Child"
      "trophy_title.9" => "I LOVE IT LONG TIME"
      "thread_prefix_desc.1" => ""
      "thread_prefix_desc.10" => ""
      "thread_prefix_desc.11" => ""
      "thread_prefix_desc.12" => ""
      "thread_prefix_desc.13" => ""
      "thread_prefix_desc.14" => ""
      "thread_prefix_desc.15" => ""
      "thread_prefix_desc.16" => ""
      "thread_prefix_desc.17" => ""
      "thread_prefix_desc.18" => ""
      "thread_prefix_desc.19" => ""
      "thread_prefix_desc.2" => ""
      "thread_prefix_desc.20" => ""
      "thread_prefix_desc.21" => ""
      "thread_prefix_desc.22" => ""
      "thread_prefix_desc.23" => ""
      "thread_prefix_desc.24" => ""
      "thread_prefix_desc.25" => ""
      "thread_prefix_desc.26" => ""
      "thread_prefix_desc.27" => ""
      "thread_prefix_desc.28" => ""
      "thread_prefix_desc.29" => ""
      "thread_prefix_desc.3" => ""
      "thread_prefix_desc.30" => ""
      "thread_prefix_desc.31" => ""
      "thread_prefix_desc.32" => ""
      "thread_prefix_desc.33" => ""
      "thread_prefix_desc.34" => "Wanting To Buy"
      "thread_prefix_desc.35" => ""
      "thread_prefix_desc.36" => "Rifles Only Assassin's Way Fieldcraft Competition"
      "thread_prefix_desc.37" => "Feildcraft style Matches"
      "thread_prefix_desc.38" => "Bear Pit Exercise Routine"
      "thread_prefix_desc.39" => "Ammunition for sale"
      "thread_prefix_desc.4" => ""
      "thread_prefix_desc.5" => ""
      "thread_prefix_desc.6" => ""
      "thread_prefix_desc.7" => ""
      "thread_prefix_desc.8" => ""
      "thread_prefix_desc.9" => ""
      "thread_prefix.1" => "SOLD"
      "thread_prefix.10" => "Advanced Marksmanship"
      "thread_prefix.11" => "Sniper’s Hide Cup"
      "thread_prefix.12" => "PRS Talk"
      "thread_prefix.13" => "Rifle Competition Events"
      "thread_prefix.14" => "F T/R Competition"
      "thread_prefix.15" => "Rifleman’s Team Challenge"
      "thread_prefix.16" => "Maggie’s"
      "thread_prefix.17" => "Movie Theater"
      "thread_prefix.18" => "Member Link Up"
      "thread_prefix.19" => "Photos"
      "thread_prefix.2" => "Gunsmithing"
      "thread_prefix.20" => "Hunting & Fishing"
      "thread_prefix.21" => "Fieldcraft"
      "thread_prefix.22" => "Firearms"
      "thread_prefix.23" => "Optics"
      "thread_prefix.24" => "Accessories"
      "thread_prefix.25" => "Rimfire"
      "thread_prefix.26" => "Reloading Equipment"
      "thread_prefix.27" => "Left Hand Sale"
      "thread_prefix.28" => "Feedback"
      "thread_prefix.29" => "Group Buys"
      "thread_prefix.3" => "Sidearms & Scatterguns"
      "thread_prefix.30" => "Night Vision"
      "thread_prefix.31" => "Spotters"
      "thread_prefix.32" => "K-Bars"
      "thread_prefix.33" => "Precision Rifle Gear"
      "thread_prefix.34" => "WTB"
      "thread_prefix.35" => "Knives"
      "thread_prefix.36" => "Assassin's Way"
      "thread_prefix.37" => "Fieldcraft Matches"
      "thread_prefix.38" => "Physical Fitness"
      "thread_prefix.39" => "Ammo"
      "thread_prefix.4" => "Suppressors"
      "thread_prefix.5" => "Night Vision"
      "thread_prefix.6" => "Rifle Scopes"
      "thread_prefix.7" => "Alaska Precision Rifle Course"
      "thread_prefix.8" => "Range Report"
      "thread_prefix.9" => "Training Courses"
      "a_moment_ago" => "A moment ago"
      "actions" => "Actions"
      "approve" => "Approve"
      "continue_reading" => "Continue reading..."
      "conversations" => "Conversations"
      "date_x_at_time_y" => "{date} at {time}"
      "day_friday" => "Friday"
      "day_friday_short" => "Fri"
      "day_monday" => "Monday"
      "day_monday_short" => "Mon"
      "day_saturday" => "Saturday"
      "day_saturday_short" => "Sat"
      "day_sunday" => "Sunday"
      "day_sunday_short" => "Sun"
      "day_thursday" => "Thursday"
      "day_thursday_short" => "Thu"
      "day_tuesday" => "Tuesday"
      "day_tuesday_short" => "Tue"
      "day_wednesday" => "Wednesday"
      "day_wednesday_short" => "Wed"
      "day_x_at_time_y" => "{day} at {time}"
      "delete" => "Delete"
      "edit_avatar" => "Edit avatar"
      "follow" => "Follow"
      "forums" => "Forums"
      "from_x_location" => "From {location}"
      "guest" => "Guest"
      "help" => "Help"
      "in_a_minute" => "In a minute"
      "in_a_moment" => "In a moment"
      "in_x_minutes" => "In {minutes} minutes"
      "later_today_at_x" => "Later today at {time}"
      "master_language" => "Master language"
      "master_style" => "Master style"
      "members" => "Members"
      "month_1" => "January"
      "month_10" => "October"
      "month_10_short" => "Oct"
      "month_11" => "November"
      "month_11_short" => "Nov"
      "month_12" => "December"
      "month_12_short" => "Dec"
      "month_1_short" => "Jan"
      "month_2" => "February"
      "month_2_short" => "Feb"
      "month_3" => "March"
      "month_3_short" => "Mar"
      "month_4" => "April"
      "month_4_short" => "Apr"
      "month_5" => "May"
      "month_5_short" => "May"
      "month_6" => "June"
      "month_6_short" => "Jun"
      "month_7" => "July"
      "month_7_short" => "Jul"
      "month_8" => "August"
      "month_8_short" => "Aug"
      "month_9" => "September"
      "month_9_short" => "Sep"
      "new_posts" => "New posts"
      "new_profile_posts" => "New profile posts"
      "no_items_to_display" => "No items to display"
      "none" => "None"
      "one_minute_ago" => "1 minute ago"
      "realms_realm_quiz_user" => "Realm Quiz User"
      "s9e_MediaSites_Footer_Credit" => "Media embeds via s9e/MediaSites"
      "show_hidden_content_by_x" => "Show hidden content by {names}"
      "show_ignored_content" => "Show ignored content"
      "showing_all_items" => "Showing all items"
      "showing_x_of_y_items" => "Showing {count} of {total} items"
      "spoiler" => "Spoiler"
      "staff_member" => "Staff member"
      "th_progress_bar_color_will_change_donate" => "Once this milestone has been reached the progress bar will change to this color. If left blank it will display the default color from your color palette."
      "there_are_x_items_in_total" => "There are {total} items in total"
      "time_am_lower" => "am"
      "time_am_upper" => "AM"
      "time_pm_lower" => "pm"
      "time_pm_upper" => "PM"
      "title_page_x" => " | Page {page}"
      "today_at_x" => "Today at {time}"
      "tomorrow_at_x" => "Tomorrow at {time}"
      "unfollow" => "Unfollow"
      "ungrouped" => "Ungrouped"
      "upload_file" => "Upload file"
      "viewing_an_error" => "Viewing an error"
      "x_b" => "{number}B"
      "x_bytes" => "{size} bytes"
      "x_gb" => "{size} GB"
      "x_k" => "{number}K"
      "x_kb" => "{size} KB"
      "x_m" => "{number}M"
      "x_mb" => "{size} MB"
      "x_minutes_ago" => "{minutes} minutes ago"
      "x_tb" => "{size} TB"
      "xfmg_browse_albums" => "Browse albums"
      "xfmg_x_seconds" => "{count} second(s)"
      "xfrm_resource_icon" => "Resource icon"
      "yesterday_at_x" => "Yesterday at {time}"
      "your_account" => "Your account"
      "th_reactplus_show_hidden_low_quality_content" => "Show hidden low quality content"
      "thcovers_no_edit_permissions" => "You are not allowed to edit this cover."
    ]
    #phrasesToLoad: array:1 [
      "thcovers_no_position_permissions" => true
    ]
    #groupsCached: array:7 [
      "thread_prefix" => true
      "thread_prefix_desc" => true
      "trophy_title" => true
      "widget" => true
      "widget_def" => true
      "button" => true
      "nav" => true
    ]
    #date: DateTime @1731438832 {#312
      date: 2024-11-12 14:13:52.0 America/New_York (-05:00)
    }
    #dayStartTimestamps: array:6 [
      "tomorrow" => "1732770000"
      "now" => 1732746399
      "today" => "1732683600"
      "todayDow" => "3"
      "yesterday" => "1732597200"
      "week" => "1732165200"
    ]
    #dowTranslation: array:7 [
      0 => "sunday"
      1 => "monday"
      2 => "tuesday"
      3 => "wednesday"
      4 => "thursday"
      5 => "friday"
      6 => "saturday"
    ]
    #rdc: array:61 [
      1297189073 => array:1 [ …1]
      1297226593 => array:1 [ …1]
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      1722589386 => array:1 [ …1]
      1731438832 => array:1 [ …1]
    ]
  }
  "style" => Style {#321
    #id: "27"
    #lastModified: 1732740916
    #properties: array:696 [
      "adavAchievementCriteria" => array:3 [ …3]
      "adavAchievementCriterionProgressBar" => array:5 [ …5]
      "adavAchievementCriterionProgressBarInner" => array:3 [ …3]
      "adavAchievementCriterionProgressBarStatus" => array:1 [ …1]
      "adavAchievementExperience" => array:3 [ …3]
      "adavAchievementTitle" => array:2 [ …2]
      "adst_shepherdElement" => array:3 [ …3]
      "animationSpeed" => "0.2s"
      "audapp_primaryColor" => "#677e9a"
      "audapp_secondaryColor" => "#677e9a"
      "avatarBg" => "rgb(27,27,27)"
      "avatarBorderRadius" => "8px"
      "badge" => array:4 [ …4]
      "bbCodeBlock" => array:6 [ …6]
      "bbCodeBlockTitle" => array:3 [ …3]
      "bbCodeInlineCode" => array:9 [ …9]
      "blockBorder" => array:5 [ …5]
      "blockBorderRadius" => "8px"
      "blockFilterBar" => array:3 [ …3]
      "blockFooter" => array:5 [ …5]
      "blockFooterBg" => "rgb(45,45,45)"
      "blockFooterTextColor" => "rgba(255, 255, 255, 0.6)"
      "blockHeader" => array:6 [ …6]
      "blockLink" => array:4 [ …4]
      "blockLinkSelected" => array:5 [ …5]
      "blockMinorHeader" => array:6 [ …6]
      "blockMinorTabHeader" => array:5 [ …5]
      "blockMinorTabHeaderSelected" => array:2 [ …2]
      "blockPaddingH" => "16px"
      "blockPaddingV" => "16px"
      "blockTabHeader" => array:6 [ …6]
      "blockTabHeaderBg" => "transparent"
      "blockTabHeaderSelected" => array:2 [ …2]
      "blockTabHeaderTextColor" => "rgba(255, 255, 255, 0.6)"
      "blockTextHeader" => array:3 [ …3]
      "borderColor" => "rgba(255,255,255,.14)"
      "borderColorAccentContent" => "#677e9a"
      "borderColorAttention" => "#677e9a"
      "borderColorFaint" => "rgba(255,255,255,.14)"
      "borderColorFeature" => "#677e9a"
      "borderColorHeavy" => "rgba(255,255,255,.14)"
      "borderColorHighlight" => "#677e9a"
      "borderColorLight" => "rgba(255,255,255,.14)"
      "borderRadiusLarge" => "12px"
      "borderRadiusMedium" => "8px"
      "borderRadiusSmall" => "8px"
      "borderSize" => "0px"
      "borderSizeFeature" => "2px"
      "buttonBase" => array:8 [ …8]
      "buttonBg" => "fade(rgba(255, 255, 255, 0.8), 14%)"
      "buttonCta" => array:3 [ …3]
      "buttonCtaBg" => "#677e9a"
      "buttonDefault" => array:3 [ …3]
      "buttonDisabled" => array:4 [ …4]
      "buttonPrimary" => array:3 [ …3]
      "buttonPrimaryBg" => "#677e9a"
      "buttonTextColor" => "rgba(255, 255, 255, 0.8)"
      "chip" => array:5 [ …5]
      "chipHover" => array:1 [ …1]
      "chromeBg" => "mix(#677e9a, rgb(27,27,27), 10%)"
      "chromeTextColor" => "rgb(36,36,36)"
      "contentAccentBase" => array:2 [ …2]
      "contentAccentBg" => "mix(#677e9a, rgb(27,27,27), 10%)"
      "contentAccentLink" => array:1 [ …1]
      "contentAltBase" => array:2 [ …2]
      "contentAltBg" => "rgb(36,36,36)"
      "contentBase" => array:2 [ …2]
      "contentBg" => "rgb(27,27,27)"
      "contentHighlightBase" => array:2 [ …2]
      "contentHighlightBg" => "rgb(45,45,45)"
      "dataListFooter" => array:5 [ …5]
      "dataListHeader" => array:7 [ …7]
      "dataListPaddingH" => "16px"
      "dataListPaddingV" => "16px"
      "dataListSection" => array:5 [ …5]
      "editorBg" => "rgb(45,45,45)"
      "editorButtonActiveColor" => "rgba(255, 255, 255, 0.8)"
      "editorButtonColor" => "fade(mix(rgba(255, 255, 255, 0.8), rgb(255, 255, 255)), 85%)"
      "editorButtonDisabledColor" => "mix(rgb(27,27,27), rgba(255, 255, 255, 0.6), 60%)"
      "editorButtonHoverBg" => "fade(rgba(255, 255, 255, 0.8), 15%)"
      "editorButtonHoverColor" => "rgba(255, 255, 255, 0.8)"
      "editorButtonSelectedBg" => "fade(rgba(255, 255, 255, 0.8), 15%)"
      "editorButtonSize" => "18px"
      "editorColor" => "rgba(255, 255, 255, 0.8)"
      "editorFocusBg" => "xf-intensify(rgb(45,45,45), 1%)"
      "editorFocusColor" => "rgba(255, 255, 255, 0.8)"
      "editorImageHandles" => "#677e9a"
      "editorSelectionBg" => "rgb(36,36,36)"
      "editorSelectionColor" => "rgba(255, 255, 255, 0.8)"
      "editorToolsFocusBg" => "linear-gradient(180deg, rgb(45,45,45), xf-intensify(rgb(45,45,45), 1%))"
      "editorToolsOverflowBg" => "xf-intensify(rgb(45,45,45), 3%)"
      "elementSpacer" => "16px"
      "emailBg" => "rgb(18,18,18)"
      "emailBorderColor" => "rgba(255,255,255,.14)"
      "emailContentAltBg" => "rgb(36,36,36)"
      "emailContentBg" => "rgb(27,27,27)"
      "emailFont" => "ui-sans-serif,system-ui,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji"
      "emailHeaderColor" => "rgba(255, 255, 255, 0.8)"
      "emailLinkColor" => "#677e9a"
      "emailTextColor" => "rgba(255, 255, 255, 0.8)"
      "emailTextColorMuted" => "rgba(255, 255, 255, 0.6)"
      "fixedMessage" => array:7 [ …7]
      "flashMessage" => array:5 [ …5]
      "fontFamilyBody" => "ui-sans-serif,system-ui,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji"
      "fontFamilyUi" => "ui-sans-serif,system-ui,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji"
      "fontSizeLarge" => "1.6rem"
      "fontSizeLarger" => "2.0rem"
      "fontSizeLargest" => "2.4rem"
      "fontSizeNormal" => "1.6rem"
      "fontSizeSmall" => "1.4rem"
      "fontSizeSmaller" => "1.4rem"
      "fontSizeSmallest" => "1.1rem"
      "formExplain" => array:2 [ …2]
      "formHint" => array:2 [ …2]
      "formLabel" => array:3 [ …3]
      "formRowPaddingHInner" => "16px"
      "formRowPaddingHOuter" => "16px"
      "formRowPaddingV" => "16px"
      "formSectionHeader" => array:6 [ …6]
      "formSubmitRow" => array:3 [ …3]
      "globalActionColor" => "#677e9a"
      "inlineModBar" => array:6 [ …6]
      "inlineModHighlightColor" => "mix(#677e9a, rgb(27,27,27), 10%)"
      "input" => array:10 [ …10]
      "inputBgColor" => "rgb(45,45,45)"
      "inputDisabled" => array:2 [ …2]
      "inputFocus" => array:3 [ …3]
      "inputFocusBgColor" => "xf-intensify(rgb(45,45,45), 1%)"
      "inputTextColor" => "rgba(255, 255, 255, 0.8)"
      "link" => array:2 [ …2]
      "linkColor" => "#677e9a"
      "linkHover" => array:2 [ …2]
      "linkHoverColor" => "xf-intensify(#677e9a, 17%)"
      "majorHeadingBg" => "transparent"
      "majorHeadingTextColor" => "rgb(255, 255, 255)"
      "memberHeader" => array:3 [ …3]
      "memberHeaderBlurbContainerBanner" => array:4 [ …4]
      "memberHeaderName" => array:2 [ …2]
      "memberTooltipBlurbContainerBanner" => array:5 [ …5]
      "memberTooltipHeader" => array:4 [ …4]
      "memberTooltipName" => array:1 [ …1]
      "menu" => array:6 [ …6]
      "menuBorderRadius" => "8px"
      "menuFeatureBorderColor" => "rgba(255,255,255,.14)"
      "menuFooter" => array:6 [ …6]
      "menuHeader" => array:5 [ …5]
      "menuLinkRow" => array:2 [ …2]
      "menuLinkRowSelected" => array:3 [ …3]
      "menuTabHeader" => array:5 [ …5]
      "menuTabHeaderSelected" => array:2 [ …2]
      "messageNewIndicator" => array:8 [ …8]
      "messagePadding" => "16px"
      "messagePaddingSmall" => "16px"
      "messageSignature" => array:7 [ …7]
      "messageUserBlock" => array:3 [ …3]
      "messageUserElements" => array:9 [ …9]
      "metaThemeColor" => "#677e9a"
      "minorBlockContent" => array:3 [ …3]
      "minorHeadingTextColor" => "rgba(255, 255, 255, 0.8)"
      "nodeIconReadColor" => "#fff"
      "nodeIconUnreadColor" => "#fff"
      "nodeListDescriptionDisplay" => "inline"
      "overlayHeader" => array:8 [ …8]
      "overlayMaskColor" => "rgba(0, 0, 0, .3)"
      "paddingLarge" => "16px"
      "paddingLargest" => "24px"
      "paddingMedium" => "16px"
      "paddingSmall" => "8px"
      "pageBackground" => array:1 [ …1]
      "pageBg" => "rgb(18,18,18)"
      "pageEdgeSpacer" => "30px"
      "paletteAccent1" => "#677e9a"
      "paletteAccent2" => "#677e9a"
      "paletteAccent3" => "#677e9a"
      "paletteColor1" => "rgb(27,27,27)"
      "paletteColor2" => "rgb(36,36,36)"
      "paletteColor3" => "rgb(45,45,45)"
      "paletteColor4" => "rgb(18,18,18)"
      "paletteColor5" => "mix(#677e9a, rgb(27,27,27), 10%)"
      "paletteNeutral1" => "rgb(255, 255, 255)"
      "paletteNeutral2" => "rgba(255, 255, 255, 0.6)"
      "paletteNeutral3" => "rgba(255, 255, 255, 0.8)"
      "profilePostCommentToggle" => 1
      "progressBarColor" => "#677e9a"
      "publicFaviconUrl" => "styles/snipershide/snipershide/sh-favicon.svg"
      "publicFooter" => array:2 [ …2]
      "publicFooterLink" => array:1 [ …1]
      "publicHeader" => array:3 [ …3]
      "publicHeaderAdjustColor" => ""
      "publicIconUrl" => "data/assets/logo/192.png"
      "publicIconUrlLarge" => "data/assets/logo/512.png"
      "publicLogoHeight" => "60"
      "publicLogoUrl" => "styles/snipershide/snipershide/logo-top.svg"
      "publicLogoWidth" => "417"
      "publicMetadataLogoUrl" => "https://snipershide.com/shooting/styles/snipershide/snipershide/SHMetaplatev2.png"
      "publicNav" => array:3 [ …3]
      "publicNavCollapseWidth" => "1000px"
      "publicNavPaddingH" => "12px"
      "publicNavSelected" => array:2 [ …2]
      "publicNavTab" => array:5 [ …5]
      "publicNavTabHover" => array:2 [ …2]
      "publicNavTabMenuOpen" => array:1 [ …1]
      "publicStaffBar" => array:5 [ …5]
      "publicSubNav" => array:5 [ …5]
      "publicSubNavElHover" => array:1 [ …1]
      "publicSubNavElMenuOpen" => array:1 [ …1]
      "publicSubNavPaddingV" => "2px"
      "responsiveEdgeSpacerRemoval" => "1000px"
      "responsiveWide" => "1000px"
      "scrollJumpButtons" => "both"
      "sidebarSpacer" => "16px"
      "sidebarWidth" => "300px"
      "standaloneTab" => array:4 [ …4]
      "standaloneTabSelected" => array:2 [ …2]
      "starEmptyColor" => "rgba(255,255,255,.14)"
      "starFullColor" => "#677e9a"
      "styleType" => "dark"
      "subNavBg" => "rgb(45,45,45)"
      "subNavTextColor" => "rgba(255, 255, 255, 0.6)"
      "textColor" => "rgba(255, 255, 255, 0.8)"
      "textColorAccentContent" => "#677e9a"
      "textColorAttention" => "#677e9a"
      "textColorDimmed" => "rgba(255, 255, 255, 0.6)"
      "textColorEmphasized" => "#677e9a"
      "textColorFeature" => "rgba(255, 255, 255, 0.8)"
      "textColorMuted" => "rgba(255, 255, 255, 0.6)"
      "th_nodeBody" => array:1 [ …1]
      "th_reactplus_countStyling" => array:8 [ …8]
      "thdonate_progressBar" => array:1 [ …1]
      "thdonate_progressBarContainer" => array:3 [ …3]
      "thfeature_slider" => array:1 [ …1]
      "thuix_webapp_backgroundColor" => "#677e9a"
      "thxpress_dotsNavigation" => 1
      "thxpress_postExcerptTitle" => array:4 [ …4]
      "tl_backgroundColor" => "rgb(45,45,45)"
      "tl_backgroundLightColor" => "rgb(27,27,27)"
      "tl_fontColor" => "rgba(255, 255, 255, 0.8)"
      "tl_fontDarkColor" => "rgba(255, 255, 255, 0.8)"
      "tl_fontExtraLightColor" => "rgba(255, 255, 255, 0.6)"
      "tl_fontLightColor" => "rgba(255, 255, 255, 0.6)"
      "tl_lineColor" => "rgba(255,255,255,.14)"
      "tl_lineLightColor" => "rgba(255,255,255,.14)"
      "tl_overlayColor" => "rgb(45,45,45)"
      "tl_primaryColor" => "#677e9a"
      "tl_secondaryColor" => "#677e9a"
      "tooltip" => array:8 [ …8]
      "uix_abridgedSignatures" => 1
      "uix_activeNavTitle" => 0
      "uix_activeNavTitleStyle" => array:7 [ …7]
      "uix_additionalCss" => "ac_app.less,realms.less"
      "uix_alertsUnread" => 0
      "uix_avatarShape" => "1"
      "uix_backstretch" => 0
      "uix_backstretchDuration" => "4000"
      "uix_backstretchFade" => "500"
      "uix_backstretchImages" => ""styles/acui/images/bg/1.jpg", "styles/acui/images/bg/2.jpg", "styles/acui/images/bg/3.jpg""
      "uix_backstretchSelector" => "body"
      "uix_betaMode" => 0
      "uix_blockBody" => []
      "uix_blockContainer" => array:3 [ …3]
      "uix_blockMessage" => array:3 [ …3]
      "uix_blockOuter" => array:1 [ …1]
      "uix_blockTabHeaderTab" => []
      "uix_borderRadiusJs" => 0
      "uix_borderRadiusSelectors" => ".p-footer-inner, .uix_extendedFooter, .p-nav, .p-sectionLinks, .p-staffBar, .p-header, #wpadminbar"
      "uix_bottomBreadcrumbLocation" => "belowMainContainer"
      "uix_brandmarkImage__breakpoint" => "0"
      "uix_breadcrumbItem" => array:1 [ …1]
      "uix_breadcrumbItem__active" => array:1 [ …1]
      "uix_breadcrumbStyle" => array:1 [ …1]
      "uix_breadcrumbWrapper" => []
      "uix_breadcrumbWrapperBottom" => array:1 [ …1]
      "uix_buttonActive" => array:2 [ …2]
      "uix_buttonCtaActive" => []
      "uix_buttonCtaHover" => array:1 [ …1]
      "uix_buttonHover" => array:2 [ …2]
      "uix_buttonLink" => array:4 [ …4]
      "uix_buttonPrimaryActive" => []
      "uix_buttonPrimaryHover" => array:1 [ …1]
      "uix_buttonRipple" => 1
      "uix_buttonSmall" => array:5 [ …5]
      "uix_canvas" => array:2 [ …2]
      "uix_canvasHeader" => []
      "uix_canvasNavItem" => array:2 [ …2]
      "uix_canvasNavItemActive" => array:2 [ …2]
      "uix_canvasNavItemHover" => array:1 [ …1]
      "uix_canvasNavSubItem" => array:2 [ …2]
      "uix_categoryCollapse" => 1
      "uix_categoryDescription" => array:5 [ …5]
      "uix_categoryDescriptionDisplay" => "tooltip"
      "uix_categoryIconStyle" => array:3 [ …3]
      "uix_categoryStrip" => array:5 [ …5]
      "uix_categoryStripIcons" => 0
      "uix_categoryStripOutsideWrapper" => 0
      "uix_clickableThreads" => 0
      "uix_collapseExtraInfo" => 1
      "uix_collapseStaffbarLinks" => 1
      "uix_collapseibleSubForums" => 0
      "uix_collapsibleSidebar" => 1
      "uix_collapsibleStickyThreads" => 1
      "uix_condenseVisitorTabs" => 0
      "uix_contentWrapper" => "0"
      "uix_contentWrapperStyle" => array:3 [ …3]
      "uix_copyrightOrder" => "30"
      "uix_defaultNavIcon" => 1
      "uix_defaultSidebarIcon" => 1
      "uix_detachedNavigation" => 1
      "uix_discussionList" => array:1 [ …1]
      "uix_discussionListAnimation" => 0
      "uix_discussionListCollapseWidth" => "1000px"
      "uix_discussionListItem" => []
      "uix_discussionListItemDeleted" => []
      "uix_discussionListItemEven" => ""
      "uix_discussionListItemHover" => ""
      "uix_discussionListItemModerated" => []
      "uix_discussionListItemSticky" => []
      "uix_discussionListTitle" => array:3 [ …3]
      "uix_discussionListTitleUnread" => array:1 [ …1]
      "uix_dropdownHover" => 0
      "uix_elevation1" => "0 10px 20px rgba(0,0,0,0.09), 0 6px 6px rgba(0,0,0,0.15)"
      "uix_elevation2" => "0 3px 10px 2px rgba(0,0,0,.1), 0 1px 18px 0px rgba(0, 0, 0, 0.12), 0 3px 5px 0 rgba(0, 0, 0, 0.2)"
      "uix_enableExtendedFooter" => 0
      "uix_enableMainTabs" => 0
      "uix_enableWelcomeHeaderImage" => 0
      "uix_extendedFooterOrder" => "10"
      "uix_extendedFooterStyle" => array:6 [ …6]
      "uix_extendedFooter__whiteText" => 0
      "uix_externalLinkIcon" => 1
      "uix_fab" => "mobile"
      "uix_fabBarBackground" => "rgb(27,27,27)"
      "uix_fabScroll" => 0
      "uix_fabVw" => "1000px"
      "uix_footerChooser" => array:2 [ …2]
      "uix_footerChooserHover" => array:1 [ …1]
      "uix_footerCopyrightRow" => array:4 [ …4]
      "uix_footerIcons" => 0
      "uix_footerInsideContent" => 0
      "uix_footerLinkHover" => array:2 [ …2]
      "uix_footerMenu" => array:1 [ …1]
      "uix_footerMenuOrder" => "20"
      "uix_footerWidget" => array:4 [ …4]
      "uix_footerWidgetBody" => []
      "uix_footerWidgetFooter" => array:4 [ …4]
      "uix_footerWidgetHeader" => array:5 [ …5]
      "uix_footerWidgetPadding" => "16px"
      "uix_footerWidgetRow" => array:2 [ …2]
      "uix_footerWidgetWidth" => "280px"
      "uix_forceCoverCopyright" => 0
      "uix_forceCoverExtendedFooter" => 0
      "uix_forceCoverFooterMenu" => 0
      "uix_glyphCategoryIcon" => ""
      "uix_glyphForumIcon" => ""
      "uix_glyphLinkIcon" => ""
      "uix_glyphPageIcon" => ""
      "uix_googleFonts" => ""
      "uix_headerWhiteSpace" => "0px"
      "uix_headerWrapper" => array:1 [ …1]
      "uix_headingFont" => "ui-sans-serif,system-ui,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji"
      "uix_headingFontWeight" => "400"
      "uix_headingFontWeightHeavy" => "700"
      "uix_hideElementsDuringJSLoad" => 1
      "uix_hideExtendedFooterMobile" => 0
      "uix_hideNodeLastPost" => 0
      "uix_hideNodeStats" => 0
      "uix_hideSingleCrumb" => 1
      "uix_hideStyleChoose" => 0
      "uix_hideTopPagenavMobile" => 1
      "uix_homeCrumbIcon" => 1
      "uix_iconFont" => array:1 [ …1]
      "uix_iconFontFamily" => "material"
      "uix_iconSize" => "18px"
      "uix_iconSizeLarge" => "24px"
      "uix_imageForumIcon" => array:2 [ …2]
      "uix_imageForumUnreadIcon" => array:2 [ …2]
      "uix_imageIcon" => array:1 [ …1]
      "uix_imageLinkIcon" => array:2 [ …2]
      "uix_imagePageIcon" => array:2 [ …2]
      "uix_imagePath" => "styles/acui"
      "uix_jsPath" => "acui"
      "uix_lazyLoadSupport" => 0
      "uix_loginStyle" => "link"
      "uix_loginTriggerPosition" => "navigation"
      "uix_logoIcon" => "mdi mdi-tune"
      "uix_logoIconStyle" => array:2 [ …2]
      "uix_logoSmall" => ""
      "uix_logoText" => "UI.X"
      "uix_logoTextBreakpoint" => "650px"
      "uix_logoText__style" => array:4 [ …4]
      "uix_logoWidth" => "222.4px"
      "uix_mainTabsBarStyling" => array:1 [ …1]
      "uix_mainTabsHeight" => "50px"
      "uix_mainTabsSticky" => 0
      "uix_materialAvatars" => 1
      "uix_message" => array:2 [ …2]
      "uix_messageActionBar" => []
      "uix_messageAnimation" => 0
      "uix_messageAttachments" => array:3 [ …3]
      "uix_messageBody" => array:3 [ …3]
      "uix_messageControl" => array:7 [ …7]
      "uix_messageControlHover" => array:3 [ …3]
      "uix_messageLikes" => array:5 [ …5]
      "uix_messageMain" => array:1 [ …1]
      "uix_messageMeta" => array:4 [ …4]
      "uix_messageNotice" => array:2 [ …2]
      "uix_metaCell" => []
      "uix_mobileTabsNav" => 1
      "uix_navAboveHeader" => 0
      "uix_navLogoVertSpacing" => "11px"
      "uix_navTabIconStyle" => array:2 [ …2]
      "uix_navTabIcons" => 0
      "uix_navigationBarHeight" => "72px"
      "uix_navigationType" => "default"
      "uix_newNodeMarker" => 1
      "uix_newNodeMarkerStyle" => array:8 [ …8]
      "uix_nodeAnimations" => 0
      "uix_nodeBlockBody" => array:2 [ …2]
      "uix_nodeBody" => array:2 [ …2]
      "uix_nodeBodyEven" => ""
      "uix_nodeBodyHover" => array:2 [ …2]
      "uix_nodeClickable" => 1
      "uix_nodeContainer" => array:4 [ …4]
      "uix_nodeDescription" => array:3 [ …3]
      "uix_nodeIconImages" => 0
      "uix_nodeIconStyle" => array:4 [ …4]
      "uix_nodeIconWidth" => "51px"
      "uix_nodePadding" => "16px"
      "uix_nodeStatsHover" => 0
      "uix_nodeStatsIcons" => 1
      "uix_nodeTitle" => array:4 [ …4]
      "uix_nodeTitle__unread" => []
      "uix_noticeLocation" => "aboveMainContainer"
      "uix_onlineIndicator" => "default"
      "uix_originalPoster" => "icon"
      "uix_pageAnimation" => 0
      "uix_pageStyle" => "covered"
      "uix_pageTitle" => array:3 [ …3]
      "uix_pageWidthToggle" => "fixed"
      "uix_pageWrapper" => array:4 [ …4]
      "uix_parallax" => 0
      "uix_parallaxImage" => "styles/acui/images/welcome-banner.png"
      "uix_parallaxPosition" => "center"
      "uix_parallaxSelector" => ".uix_welcomeSection"
      "uix_postBitAvatarSize" => "small"
      "uix_postBitIcons" => 1
      "uix_prefixAccent" => "#677e9a"
      "uix_prefixBlue" => "#2196F3"
      "uix_prefixGray" => "#616161"
      "uix_prefixGreen" => "#4CAF50"
      "uix_prefixLightGreen" => "#8BC34A"
      "uix_prefixOlive" => "#689F38"
      "uix_prefixOrange" => "#FF9800"
      "uix_prefixPrimary" => "#677e9a"
      "uix_prefixRed" => "#D32F2F"
      "uix_prefixRedSkyBlue" => "#03A9F4"
      "uix_prefixRoyalBlue" => "#0D47A1"
      "uix_prefixSilver" => "#CFD8DC"
      "uix_prefixYellow" => "#FFEB3B"
      "uix_primaryColor" => "#677e9a"
      "uix_primaryColorDarker" => "#677e9a"
      "uix_removeBottomBreadcrumb" => 0
      "uix_removeHeaderWrapper" => 1
      "uix_removeIndexPageTitle" => 0
      "uix_removeMessageArrow" => 1
      "uix_removePageAction" => 0
      "uix_removeRegisterText" => 0
      "uix_removeVisitorTabsText" => 1
      "uix_removeWhatsNewButtons" => 1
      "uix_responsiveLogoFontSize" => ""
      "uix_rightAlignNavigation" => 0
      "uix_scrollableSidebar" => 0
      "uix_searchBar" => array:5 [ …5]
      "uix_searchBarFocus" => array:1 [ …1]
      "uix_searchBarHeight" => "36px"
      "uix_searchBarPlaceholderColor" => "rgba(255, 255, 255, 0.6)"
      "uix_searchBarPlaceholderFocusColor" => "rgba(255, 255, 255, 0.8)"
      "uix_searchBarWidth" => "250px"
      "uix_searchButton" => 0
      "uix_searchIcon" => array:6 [ …6]
      "uix_searchIconBehavior" => "expandMobile"
      "uix_searchIconFocusColor" => "rgba(255, 255, 255, 0.6)"
      "uix_searchPosition" => "header"
      "uix_search_maxResponsiveWidth" => "10000px"
      "uix_secondaryColor" => "#677e9a"
      "uix_sectionBg" => "#677e9a"
      "uix_sectionLinksStickyStyle" => array:1 [ …1]
      "uix_separateThreads" => 1
      "uix_shareWidgetModal" => 1
      "uix_sideNavCollapsed" => 0
      "uix_sideNavigationAnimation" => 0
      "uix_sidebarBlockRow" => []
      "uix_sidebarBreakpoint" => "1000px"
      "uix_sidebarIcons" => 0
      "uix_sidebarLocation" => "right"
      "uix_sidebarMobileCanvas" => 1
      "uix_sidebarNavWidth" => "210px"
      "uix_sidebarNavigationStyle" => array:1 [ …1]
      "uix_sidebarTriggerPhrase" => 0
      "uix_sidebarTriggerPosition" => "sectionLinks"
      "uix_sidebarWidgetAnimations" => 0
      "uix_sidebarWidgetFooter" => []
      "uix_sidebarWidgetHeading" => array:3 [ …3]
      "uix_sidebarWidgetWrapper" => array:1 [ …1]
      "uix_signatureHoverEnabled" => 0
      "uix_signatureMaxHeight" => "100"
      "uix_similarScrollNotice" => 1
      "uix_socialMediaIcon" => array:1 [ …1]
      "uix_socialMediaPosition" => "copyright"
      "uix_staffBarBreakpoint" => "1000px"
      "uix_staffBarTab" => array:4 [ …4]
      "uix_staffBarTabHover" => array:2 [ …2]
      "uix_stickyCategoryStrips" => 0
      "uix_stickyNavHeight" => "72px"
      "uix_stickyNavigationStyle" => array:2 [ …2]
      "uix_stickySectionLinkHeight" => "40px"
      "uix_stickySidebar" => "disabled"
      "uix_stickySidebarCalcDelay" => "100"
      "uix_stickySidenav" => 1
      "uix_stickyStaffBar" => 1
      "uix_stickyStaffBarHeight" => "40px"
      "uix_stickyStaffbarStyle" => []
      "uix_structPaddingH" => "16px"
      "uix_structPaddingV" => "16px"
      "uix_subForumTitle" => array:1 [ …1]
      "uix_swipeSupport" => 0
      "uix_tabBarLocation" => "header"
      "uix_tablinksInSideNav" => 1
      "uix_tag" => []
      "uix_tagHover" => []
      "uix_textSelection" => array:2 [ …2]
      "uix_threadField" => array:3 [ …3]
      "uix_threadListSeparator" => array:4 [ …4]
      "uix_titlebar" => array:5 [ …5]
      "uix_titlebarLocation" => "mainContainerTop"
      "uix_topBreadcrumbLocation" => "aboveMainContainer"
      "uix_transition" => "cubic-bezier(0.4, 0, 0.2, 1)"
      "uix_userTabsPosition" => "navigation"
      "uix_version" => "2.2.15.0.2"
      "uix_viewportCenterLogo" => "0px"
      "uix_viewportCollapseStaffLinks" => "1000px"
      "uix_viewportCollapseStats" => "1000px"
      "uix_viewportCondenseVisitorTabs" => "10000px"
      "uix_viewportRemoveRegisterText" => "650px"
      "uix_viewportRemoveVisitorTabsText" => "100000px"
      "uix_viewportShowLogoBlock" => "100%"
      "uix_viewportWidthRemoveSubNav" => "1px"
      "uix_visitorPanelIcons" => 0
      "uix_visitorTabsMobile" => "initial"
      "uix_voteActionButton" => "mobile"
      "uix_welcomeSectionForumListOnly" => 1
      "uix_welcomeSectionIcon__style" => array:3 [ …3]
      "uix_welcomeSectionInner" => array:2 [ …2]
      "uix_welcomeSectionLocation" => "sidebar"
      "uix_welcomeSectionOverlay" => ""
      "uix_welcomeSectionText__style" => array:4 [ …4]
      "uix_welcomeSectionTitle__style" => array:2 [ …2]
      "uix_welcomeSectionVisible" => "guests"
      "uix_welcomeSection__buttonText" => "Register"
      "uix_welcomeSection__icon" => ""
      "uix_welcomeSection__style" => array:3 [ …3]
      "uix_welcomeSection__text" => "Get access to live stream, lessons, the post exchange, and chat with other snipers."
      "uix_welcomeSection__title" => "Join the Hide community"
      "uix_welcomeSection__url" => "register"
      "uix_widgetPadding" => "16px"
      "xpress_articleListLayout" => "list"
      "xpress_authorBlock" => array:10 [ …10]
      "xpress_dropcap" => 0
      "xpress_featuredArticleStyle" => "carousel"
      "xpress_featuredExcerptLength" => "150"
      "xpress_featuredItemsCount" => "3"
      "xpress_removeFeaturedExcerpt" => 1
      "adavAchievement" => []
      "adavAchievementCriterionTitle" => []
      "adavAchievementCriterionTitleCompleted" => array:1 [ …1]
      "adavAchievementTitleCommon" => []
      "adavAchievementTitleEpic" => array:1 [ …1]
      "adavAchievementTitleLegendary" => array:1 [ …1]
      "adavAchievementTitleRare" => array:1 [ …1]
      "adavAchievementTitleUncommon" => array:1 [ …1]
      "adavAchievementTitleUnique" => array:1 [ …1]
      "adav_memberLevelBadeLocation" => "stats"
      "audfeeds_chromeless_tabs" => 0
      "audfeeds_tabbar_location" => "aboveMainContent"
      "audfeeds_tabsWrapper" => []
      "avatarDefaultImage" => ""
      "avatarDefaultTextContent" => "?"
      "avatarDefaultType" => "text"
      "avatarDynamicFont" => "'Arial', sans-serif"
      "avatarDynamicLineHeight" => "1.04"
      "avatarDynamicTextPercent" => "60"
      "badgeHighlighted" => array:2 [ …2]
      "bbCodeBlockExpandHeight" => "150px"
      "bbCodeImgFloatMargin" => "0.25em"
      "bbCodeImgFloatMarginAfter" => "1.35em"
      "bbCodeImgLarge" => "512px"
      "bbCodeImgMedium" => "128px"
      "bbCodeImgSmall" => "64px"
      "borderSizeMinorFeature" => "2px"
      "editorToolsBg" => "transparent"
      "emailPublicLogoUrl" => ""
      "errorBg" => "rgb(253, 233, 233)"
      "errorColor" => "rgb(200, 68, 72)"
      "errorFeatureColor" => "rgb(200, 68, 72)"
      "findThreadsNavStyle" => "tabs"
      "fontAwesomeWeight" => "400"
      "fontFamilyCode" => "Monaco, Menlo, Consolas, 'Roboto Mono', 'Andale Mono', 'Ubuntu Mono', monospace"
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      "formLabelWidth" => "33%"
      "formResponsive" => "540px"
      "formSubmitSticky" => 1
      "lineHeightDefault" => "1.4"
      "memberHeaderNameBanner" => array:1 [ …1]
      "memberTooltipNameBanner" => array:1 [ …1]
      "messageSingleColumnWidth" => "650px"
      "messageUserBlockWidth" => "120px"
      "nfCalendarDateIcons" => 0
      "nodeListSubDisplay" => "menu"
      "noticeScrollInterval" => "6"
      "overlayMaskBlur" => "0px"
      "overlayTopMargin" => "4vh"
      "pageNavStyle" => "mixed"
      "pageWidthMax" => "1200px"
      "publicIconsMaskable" => 0
      "publicLogoUrl2x" => ""
      "publicNavPaddingV" => "8px"
      "publicNavSticky" => "primary"
      "publicPushBadgeUrl" => "styles/default/xenforo/bell.png"
      "publicPwaInstallVideoUrl" => "styles/default/xenforo/add_to_home.mp4"
      "publicSubNavPaddingH" => "8px"
      "reactionSummaryOnLists" => ""
      "responsiveMedium" => "650px"
      "responsiveNarrow" => "480px"
      "successBg" => "rgb(218, 243, 216)"
      "successColor" => "rgb(61, 121, 63)"
      "successFeatureColor" => "rgb(99, 178, 101)"
      "th_backgroundSelector_nodes" => ".node--id{node_id} > .node-body"
      "th_enableGrid_nodes" => 0
      "th_enableGrid_nodes_advanced" => 0
      "th_enableNodeFooter_nodes" => 1
      "th_enableStyling_nodes" => 0
      "th_imageOverlay" => "rgba(0,0,0,.4)"
      "th_nodeGutter" => "10px"
      "th_reactplus_condensedSummary" => 0
      "th_reactplus_countMin" => "1"
      "th_reactplus_showCounter" => 0
      "th_textSelector_nodes" => ".node--id{node_id} > .node-body, .node--id{node_id} > .node-body a"
      "th_uix_staffMessageBlock" => []
      "th_uix_staffMessageNewIndicator" => []
      "th_uix_staffMessageSignature" => []
      "th_uix_staffMessageUserBlock" => []
      "th_uix_threadStarterMessageBlock" => []
      "th_uix_threadStarterMessageNewIndicator" => []
      "th_uix_threadStarterMessageSignature" => []
      "th_uix_threadStarterMessageUserBlock" => []
      "thdonate_separateCompletedCampaigns" => 0
      "thfeature_defaultFeatureBackground" => ""
      "thfeature_display_style" => "default"
      "thfeature_firstPost_article" => 1
      "thfeature_firstPost_author" => 1
      "thfeature_firstPost_style" => array:2 [ …2]
      "thfeature_icon_size" => "l"
      "thfeature_icon_style" => "default"
      "thfeature_pageTitle" => 0
      "thmonetize_userUpgradeCurrency" => array:1 [ …1]
      "thmonetize_userUpgradeLength" => array:1 [ …1]
      "thmonetize_userUpgradeOccurrence" => array:1 [ …1]
      "thmonetize_userUpgradePrice" => array:1 [ …1]
      "thmonetize_userUpgradeShapeBorderWidth" => "12px"
      "thmonetize_userUpgradeShapeWidth" => "220px"
      "thnodes_enable_header_styling_categoryView" => 0
      "thnodes_enable_header_styling_forumView" => 0
      "thnodes_enable_header_styling_threadView" => 0
      "thnodes_enable_icons" => 0
      "thnodes_show_header_icon" => 0
      "thuix_webapp_icon192x192" => ""
      "thuix_webapp_icon512x512" => ""
      "thxpress_articleFeaturedImageCover" => 1
      "thxpress_carouselItems" => "1"
      "thxpress_excerpt" => 1
      "thxpress_excerptLimit" => "55"
      "thxpress_hideSignature" => 0
      "thxpress_postThumbnails" => 1
      "thxpress_showFunctionalTags" => 0
      "voteNegativeColor" => "rgb(200, 68, 72)"
      "votePositiveColor" => "rgb(99, 178, 101)"
      "warningBg" => "rgb(251, 247, 226)"
      "warningColor" => "rgb(132, 101, 61)"
      "warningFeatureColor" => "rgb(220, 218, 84)"
      "whatsNewNavStyle" => "tabs"
      "xfmgCategoryList" => "container"
      "xpress_articleThumbnailSize" => "thumbnail"
      "xpress_categoryScroller" => 1
      "xpress_removeFeaturedMeta" => 0
      "xpress_vwColumnBreakpoint" => "650px"
      "zIndexMultiplier" => "100"
    ]
    #options: array:14 [
      "style_id" => 27
      "parent_id" => 26
      "parent_list" => array:6 [ …6]
      "title" => "Realms: Sniper's Hide (Dark)"
      "description" => ""
      "assets" => []
      "effective_assets" => []
      "user_selectable" => true
      "designer_mode" => null
      "th_product_id_uix" => 0
      "th_product_version_uix" => null
      "th_primary_child_uix" => false
      "th_child_style_xml_uix" => ""
      "th_child_style_cache_uix" => []
    ]
  }
  "isRtl" => false
  "options" => ArrayObject {#229
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      "acpSearchExclude" => []
      "activitySummaryEmail" => array:4 [ …4]
      "activitySummaryEmailBatchLimit" => "100"
      "ad_lb_alertTop" => "15"
      "ad_lb_awardTop" => "10"
      "ad_lb_cache" => "5"
      "ad_lb_defaultSort" => "weekly"
      "ad_lb_enable_pagination" => "1"
      "ad_lb_incrementNumber" => "5"
      "ad_lb_rankChanges" => "1"
      "ad_lb_types" => array:5 [ …5]
      "ad_lb_userEntry" => "1"
      "ad_lb_userEntry_rank" => "1"
      "adav_level_formula" => "logarithmic"
      "adav_level_formula_data" => array:4 [ …4]
      "adca_dismissDuration" => "0"
      "adca_dismissible" => "1"
      "adca_notifyCutoff" => "7"
      "adca_notifyUserAfter" => "7"
      "addBanUserGroup" => "23"
      "adminRequireTfa" => "0"
      "adsDisallowedTemplates" => """
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        login\n
        login_password_confirm\n
        login_two_step\n
        message_page\n
        register_complete\n
        register_connected_account\n
        register_confirm\n
        register_form
        """
      "akismetKey" => "8be4acf584c1"
      "alertExpiryDays" => "3"
      "alertsPerPage" => "25"
      "alertsPopupExpiryDays" => "7"
      "allowGuestRte" => "1"
      "allowVideoUploads" => array:2 [ …2]
      "allowedCodeLanguages" => """
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        svg\n
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        """
      "approveSharedBannedRejectedIp" => array:2 [ …2]
      "attachmentExtensions" => """
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        txt\n
        pdf\n
        png\n
        jpg\n
        jpeg\n
        jpe\n
        gif
        """
      "attachmentMaxDimensions" => array:2 [ …2]
      "attachmentMaxFileSize" => "25000"
      "attachmentMaxPerMessage" => "25"
      "attachmentThumbnailDimensions" => "150"
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      "audapi_oauthPrivateKey" => """
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        -----END PRIVATE KEY-----\n
        """
      "audapi_oauthPublicKey" => """
        -----BEGIN PUBLIC KEY-----\n
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        -----END PUBLIC KEY-----\n
        """
      "audapp_appConfig" => array:4 [ …4]
      "audapp_appConfigFailures" => "0"
      "audapp_appConfigKey" => "d3ZYUjJEUEFxdERyOWlWbQ=="
      "audapp_appId" => "com.snipershide.app"
      "audapp_appleBid" => "com.snipershide.app.ios"
      "audapp_appleEnvironment" => "default"
      "audapp_appleSharedSecret" => "f0673ec43fea4ce69a9cab6b362d3738"
      "audapp_darkStyleId" => "22"
      "audapp_enableAppInstallBanner" => "1"
      "audapp_enableExtraNodeData" => "1"
      "audapp_enableInlineAds" => "1"
      "audapp_enableInterstitialAds" => "1"
      "audapp_enablePushLog" => "0"
      "audapp_featureToggles" => array:11 [ …11]
      "audapp_googleClientEmail" => "[email protected]"
      "audapp_googlePackageName" => "com.snipershide.app.android"
      "audapp_googlePrivateKey" => "-----BEGIN PRIVATE KEY-----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\nSrUfD9J1NACHWIyn0VfLwuXB\n-----END PRIVATE KEY-----\n"
      "audapp_googleProjectId" => "pc-api-8550534343379152468-165"
      "audapp_iOSAppStoreId" => ""
      "audapp_isSetup" => "1"
      "audapp_killApp" => "0"
      "audapp_killPushNotifications" => "0"
      "audapp_lightStyleId" => "21"
      "audapp_logPushApiErrors" => "0"
      "audapp_newPostDisplayMode" => "thread"
      "audapp_pageDisplayTypes" => array:5 [ …5]
      "audav_earn_alerts" => "first"
      "audav_level_alerts" => "1"
      "audav_showEarnOnModal" => "0"
      "audentioapi_oauthAccessTokenTTL" => "2592000"
      "audentioapi_oauthRefreshTokenTTL" => "5184000"
      "audentiocommunity_lastReportEval" => "0"
      "audentiocommunity_reportScore" => "0"
      "audentioleaderboards_pageSize" => "25"
      "audfeeds_ajaxTabs" => "1"
      "audfeeds_ajaxUpdate" => "1"
      "audfeeds_ajaxUpdateRate" => "5"
      "audfeeds_availablePrefixFilters" => []
      "audfeeds_availableTTFilters" => []
      "audfeeds_cachePageCount" => "1"
      "audfeeds_cacheTime" => "5"
      "audfeeds_cacheTimeLong" => "24"
      "audfeeds_createButton" => array:7 [ …7]
      "audfeeds_curatedLimit" => "100"
      "audfeeds_curatedMaxDays" => "30"
      "audfeeds_decay" => "exp"
      "audfeeds_dropdownSelect" => "1"
      "audfeeds_enableCustomOrder" => "0"
      "audfeeds_enableNodeFilter" => "1"
      "audfeeds_enablePage" => "1"
      "audfeeds_entriesPerPage" => "25"
      "audfeeds_excludeNodeIds" => []
      "audfeeds_filterAutoSave" => "0"
      "audfeeds_filterWidgetPosition" => "sidenav"
      "audfeeds_hideGuestMedia" => "1"
      "audfeeds_holdPromotionX" => "60"
      "audfeeds_maxPages" => "1000"
      "audfeeds_newsFeedReactions" => "0"
      "audfeeds_promoteEverySocialX" => "60"
      "audfeeds_promoteEveryX" => "60"
      "audfeeds_redirectWhatsNew" => "0"
      "audfeeds_unlimitedScroll" => "1"
      "audfeeds_unreadIndicators" => "1"
      "audfeeds_weightComment" => "1000"
      "audfeeds_weightPost" => "1000"
      "audfeeds_weightRating" => "1000"
      "audfeeds_weightReaction" => "100"
      "audfeeds_weightReactionSocial" => "100"
      "audfeeds_weightView" => "1"
      "audlive_logApiErrors" => "0"
      "autoEmbedMedia" => array:2 [ …2]
      "boardActive" => "1"
      "boardDescription" => "Sniper's Hide Forum"
      "boardInactiveMessage" => "Sniper's Hide is currently undergoing an upgrade. Check back in a few hours!"
      "boardShortTitle" => ""
      "boardTitle" => "Sniper's Hide Forum"
      "boardUrl" => "https://www.snipershide.com/shooting"
      "boardUrlCanonical" => "0"
      "bounceEmailAddress" => ""
      "captcha" => "ReCaptcha"
      "categoryOwnPage" => "0"
      "censorCharacter" => "*"
      "censorWords" => []
      "changeLogLength" => "60"
      "collectServerStats" => array:4 [ …4]
      "contactEmailAddress" => "[email protected]"
      "contactEmailSenderHeader" => "0"
      "contactUrl" => array:3 [ …3]
      "conversationPopupExpiryHours" => "72"
      "convertMarkdownToBbCode" => "0"
      "cookieConsent" => array:1 [ …1]
      "cookieConsentLogLength" => "90"
      "currentVersionId" => "2021672"
      "defaultEmailAddress" => "[email protected]"
      "defaultEmailStyleId" => "15"
      "defaultLanguageId" => "1"
      "defaultStyleId" => "27"
      "disallowedCustomTitles" => """
        admin\n
        moderator
        """
      "discourageBlankChance" => "10"
      "discourageDelay" => array:2 [ …2]
      "discourageFloodMultiplier" => "10"
      "discourageRedirectChance" => "15"
      "discourageRedirectUrl" => ""
      "discourageSearchChance" => "40"
      "discussionPreview" => "1"
      "discussionRssContentLength" => "500"
      "discussionsPerPage" => "20"
      "displayVisitorCount" => "title_and_icon"
      "dynamicAvatarEnable" => "1"
      "editHistory" => array:2 [ …2]
      "editLogDisplay" => array:2 [ …2]
      "editorDropdownConfig" => array:1 [ …1]
      "editorToolbarConfig" => array:4 [ …4]
      "emailBounceHandler" => array:7 [ …7]
      "emailConversationIncludeMessage" => "1"
      "emailDkim" => array:5 [ …5]
      "emailFileCheckWarning" => array:2 [ …2]
      "emailSenderName" => ""
      "emailShare" => "1"
      "emailSoftBounceThreshold" => array:3 [ …3]
      "emailTransport" => array:7 [ …7]
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      "redditShare" => "0"
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      "s9e_MediaSites_AMAZON_ASSOCIATE_TAG" => ""
      "s9e_MediaSites_AMAZON_ASSOCIATE_TAG_CA" => ""
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      "s9e_MediaSites_Footer" => "show"
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      "s9e_MediaSites_Markup" => "media"
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      "th_imageoptimizer_disabledContentTypes" => []
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      "th_instagramUrl_uix" => "https://www.instagram.com/shlowlight"
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      "th_postbitCollapseDefault_uix" => "all"
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      "th_redditUrl_uix" => ""
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      "thconnectedaccountproviders_mapToCustom" => array:2 [ …2]
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      "xfmgAudioExtensions" => """
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      "xfmgCommentsPerPage" => "10"
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      "xfrmResourceCurrencies" => """
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      "xfrmResourceDeleteThreadAction" => array:4 [ …4]
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        jpg\n
        jpeg\n
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        psd\n
        tif
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Rifle Scopes MAP Pricing Structure

Re: MAP Pricing Structure

MAP helps keep the smaller guys without a lot of capital in business..without it and ive experienced it firsthand a large company with a ton of capital can sell products at a loss for a very long time and write it off like nothing and at the same time put everyone else out of business. And this business practice is killing this country of small retail businesses.
But at the same time MAP has to be enforced too or it means nothing.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Zohan</div><div class="ubbcode-body">MAP helps keep the smaller guys without a lot of capital in business..without it and ive experienced it firsthand a large company with a ton of capital can sell products at a loss for a very long time and write it off like nothing and at the same time put everyone else out of business. And this business practice is killing this country of small retail businesses.
But at the same time MAP has to be enforced too or it means nothing.
</div></div>

The Wal-Mart theory may hold true for consumables but it doesn't hold true for high tech durable goods. What's killing those small brick and mortar retailers is the efficiency of the internet, reliable (less than tax cost) shipping and the lack of use tax enforcement.

I'm sorry but I don't think there is any evidence to suggest that manufacturers are trying to save small business with MAP and resale price maintenance.
 
Re: MAP Pricing Structure

Once again:

Answer this- what happens if the Min Adv Price is higher than people are willing to pay?


Answer: The free market! People buy something else until the MAP comes down! Too easy!

You guys need to try to run a business.
 
Re: MAP Pricing Structure

If the MAP is a fair price, I don't think you would see as much "bitching" or as much undercutting from one dealer to the next. In the post started this thread, the dealer never complained about not being able to feed his children while selling under the MAP. The problem was other dealers were having to compete with him and they didn't want to accept his profit margins, so they complained to the manufacture, who in turn stepped on the dealer.

The rifle scope industry is over priced, plain and simple. If the MAP represented a fair price to the consumer, there would be no undercutting and probably less bitching. No one likes to pay "X" for something then find his friend paid "X - Y". I completely understand the bitching in that case.

Free market would allow each manufacture and dealer to set their own prices and profit margins. If Manufacture "A" wants to charge their dealers a given price to make a profit, that is great. If Dealer "B" is able to sell that same object cheaper than Dealer "C", then obviously Dealer B is more efficient and brings the same product to the consumer at a cheaper price. Dealer C will either have to become more efficent or go out of business. That is capitalism. Punishing Dealer B for being more efficient that Dealer C, does not improve the market or help the consumer.

The next question is how many people are needed to get the product from the manufactuer to the consumer? The more people in the chain is obviously going to drive up the price as each one will need to feed their children. Protecting an unneeded link in the chain is not "free enterprise". Why as a consumer would I want to pay for 5 people to touch the product, 2 or 3 could get it done?

Someone earlier mentioned that the internet is really the source of the problem, as it levels the playing field. It has enabled the consumer to become more educated, both in what they are buying and the real street price of that object. I think MAP is a joke because its just not adhered to so I would be an idiot to just blindly pay it. The more the product costs the more I look around. Ten percent off a $2,000 dollar scope is $200, thats enough to make me look around.

I have no idea what the LO was giving, I used that as an example based on other companies i have dwelt with. I have never spoken to LO, but am sure he is a great guy. I never took him to be a big warehouse system, based on his posts, but obviously in the past he was able to bring a product from the manufactuer at a price lower than his competitors and still make an acceptable profit. He should be rewarded not punished, that would be a free market system.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: wslowik</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: eleaf</div><div class="ubbcode-body">Though I hate MAP pricing schemes, I'm 100% sure that government intervention is equally anti-free market.</div></div>

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: DP425</div><div class="ubbcode-body">+1... I'll leave it at that. The insane amount of bitching and attitude of entitlement are a bit much for me to continue to tollerate.</div></div>

Antitrust law is in place to prevent individuals in the market from artificially manipulating prices. It's necessary government intervention to maintain free market principles.

And what is all this talk of entitlement? I'm really not following how that fits into this conversation at all. </div></div>

Only to answer your question- the entitlement is in reference to people feeling they are somehow getting screwed over by the manufacture setting an advertised price minimum. In other words, individuals feel entitled to price shop, entitled to dicker and deal for the best price.

That is as far as it's going. There is not enough time or room to get into an in-depth discussion of economics, which hard-headed individuals will ignore anyway.

I'll leave you all with this- if you feel so strongly about it, stop fagging out and bitching about it on the web... put your money where your mouth is and hire a lawyer. If you can't afford that, light up the phones of your representatives... but I won't hold my breath on anyone coming back to report any success (of course, someone would have to act on it first- the idea of which is a non-starter anyway).

Interestingly enough, I bet there wouldn't be one fucking soul on here bitching if NF set a MAXIMUM advertised pricing policy. But that friends is the hypocritical, cost minded nature of people.
 
Re: MAP Pricing Structure

My 2nd amendment statement was targeted at you free market understanding.
You argue that if MAP pricing is too high market will somehow sort out the price via supply/demand (or in this case no demand). Well as you've noted these are not essential goods and people can save, invest, loose, subjectively run their family budget into ground because of the "want factor". Fact is that due to their position (as quality, tech whatever) some manufacturers CAN afford to implement MAP pricing as they know there will be enough people willing to buy their products (to add to this that their primary income comes from mil/government and other tech - Zeiss for example). While i agree MAP is not directly aimed at consumer but more at resellers the fact is that its affecting the end price negatively (for consumer and small resellers). To return to 2nd amendment since there appears (at least they are the loudest and all new laws withing the context of limiting freedoms based on 2nd) to be a majority of people who want to implement a gun control(or abolish weaps., whatever not really important for my example) so why fight it and oppose it, its a free market/democracy isn't it. If majority will be con 2nd will get tossed if not then won't. You said go take your business elsewhere as to why all the bitching about MAP, i agree i can decide not to buy and not "bitch" about MAP pricing (still that in no way affects either what MAP stands for or level of my disagreement with the scheme). But why do YOU (well not you personally but the people who'd like to have their rights preserved) fight for 2nd, why don't you just take your business elsewhere (move, emigrate, whatever...) and quit bitching about libs taking away what you'd like...see my point yet or do i need to draw it for you?

Pointing out bad things is not bitching and fighting for what one believes in is not bitching. IF we all just take it up the ass and move along we'll soon find ourselves stripped of everything in a gutter of slavery (if i exaggerate a bit). MAP pricing is NOT a good thing for most things and certainly not the way it's practiced in real world outside theory.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Sharac</div><div class="ubbcode-body">My 2nd amendment statement was targeted at you free market understanding.
You argue that if MAP pricing is too high market will somehow sort out the price via supply/demand (or in this case no demand). Well as you've noted these are not essential goods and people can save, invest, loose, subjectively run their family budget into ground because of the "want factor". Fact is that due to their position (as quality, tech whatever) some manufacturers CAN afford to implement MAP pricing as they know there will be enough people willing to buy their products (to add to this that their primary income comes from mil/government and other tech - Zeiss for example). While i agree MAP is not directly aimed at consumer but more at resellers the fact is that its affecting the end price negatively (for consumer and small resellers). To return to 2nd amendment since there appears (at least they are the loudest and all new laws withing the context of limiting freedoms based on 2nd) to be a majority of people who want to implement a gun control(or abolish weaps., whatever not really important for my example) so why fight it and oppose it, its a free market/democracy isn't it. If majority will be con 2nd will get tossed if not then won't. You said go take your business elsewhere as to why all the bitching about MAP, i agree i can decide not to buy and not "bitch" about MAP pricing (still that in no way affects either what MAP stands for or level of my disagreement with the scheme). But why do YOU (well not you personally but the people who'd like to have their rights preserved) fight for 2nd, why don't you just take your business elsewhere (move, emigrate, whatever...) and quit bitching about libs taking away what you'd like...see my point yet or do i need to draw it for you?

Pointing out bad things is not bitching and fighting for what one believes in is not bitching. IF we all just take it up the ass and move along we'll soon find ourselves stripped of everything in a gutter of slavery (if i exaggerate a bit). MAP pricing is NOT a good thing for most things and certainly not the way it's practiced in real world outside theory. </div></div>


Guy, you really need to drop that argument- You're comparing apples to oranges... no... it's like comparing apples to televisions.

You have a very, very, fundamentally flawed understanding of not only the constitution but also market oriented economies if you think the 2nd amendement and the economy are related.

Are you actually a US Citizen?


<span style="font-weight: bold">Pointing out bad things is not bitching and fighting for what one believes in is not bitching.</span>
Half of that statement is 100% incorrect. Pointing out bad things and failing to act to correct the situation IS bitching. That is exactly what 99% of people are doing here. The other half, fighting for what one believes; you are right, that is not bitching- it is working toward a cause. The key difference is working toward a cause; without it, all you're doing is bitching. Doing nothing but running your suck on this forum is NOT working toward a cause.





edit: okay serious- I can't take this... 2nd amendement... types of economy... someone else try to explain how the two are not related; I'm out before my head explodes!
 
Re: MAP Pricing Structure

No i'm not an US citizen which gives me a good perspective on things especially when it comes to smelling out a socialism as i lived in one. Most of you guys are 100% against communism and socialism in words, but how many of you actually know what it is and how its manifested...

I merely compared mechanisms not "fabric". And yes politics and economics have much more in common that might be evident at first glance. One might even go as far as to say that in modern western political systems we have a "MAP pricing" on politics.

But i agree this is not a place for such discussions so just leave it at that...
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: rescueswimmer</div><div class="ubbcode-body">Like you said MAP is there to protect what you listed. The need for MAP is important.

Here is a quick example of why. If vortex produces optic X and it cost them 10.00 so they sell it to the distributor for 15.00 and the distributor sells it to the dealer for 20.00 and the dealers sell it at map of 25.00. Now say 25 dealers buy them and they all stick to map they all equally have a chance to sell them and make a profit. Now the little guys buy product along with the big box stores. but they sell for the same price. The little guy has a chance to compete so vortex sells more product. Win for Vortex the distributor and the little guy.

Now go the other way. A guy selling out of his house that does not have a store front or very little overhead. Sells the scopes for 1.00 over his cost to make a little profit. Why would a big store carry a large volume of the product that they can barely break even on with the large overhead of product storage space etc. They decide they can use their money better on other products. Vortex does not sell as much product. The little guy closes up shop. Vortex does not sell enough product to the distributor. Loss for ALL including the end user.

The initial Cost of R&D will never be recouped due to lack of sales etc. So hopefully you can see the reason most companies have a MAP policy.

Resale value for the consumer. If everybody is paying map for their optic when you resell you have a better chance of getting your money back out of it. </div></div>

Dude the rest of the world gets on fine with no MAP pricing and it illegal most places. Why is America so different?

If MAP was so successful why is Americas economy on its arse with 10%+ unemployment and a national debt big enough to sink the rest of the world.

MAP hurts more people than it helps
 
Re: MAP Pricing Structure


Generally, in a free market system, the market will correct for the costs associated with producing and purchasing a product. There are times that the system does not work, generally because of greed on one side, whether it by the manufacturer not paying a market price for labor, in which case unions came about and legislation was passed or when labor demands make it too costly to produce the object and the manufacturer, looks for cheaper labor overseas.

Rifle scopes, among other commodities, are overpriced. The MAP concept is the manufacturing industries attempt to prevent the free market system from correcting the price of product. The fact is some people can make more money, by selling the product cheaper. Why punish those that are doing something right in their business?

We all complain about the bailouts of businesses that are not sound. How is MAP concept any different? At best, it is protecting a business that would not otherwise be able to compete. At worst, it’s just price gouging the consumer on a bigger scale.

The Wally Worlds can give low prices by volume but suffer from higher overhead, poorer customer service and lower product knowledge level. The smaller businesses can offer a lower price even though they may pay more for the product, by reducing their overhead and giving the customer more value for their dollar with increased knowledge and customer service. The price should equal out between the two allowing them to remain competitive.

I think LO was a perfect example of what was right, his company was able to provide the goods at a lower price, he by all accounts has great customer service and was knowledgeable about the products. It was his success that is being punished by the MAP enforcement. To me MAP going the wrong way. I think in the end the market will win out, the question is at what cost to American jobs and industry.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Killer Penguin</div><div class="ubbcode-body">There isn't a positive for the customers. It only ensures that we will pay top dollar, no matter where we buy it, giving dealers and manufacturers full margin profits, which continue to get raised every year. </div></div>

Son as Confucius said so eloquently "it is better to look stupid than to open your mouth and remove all doubt". What is your problem with businesses trying to make a dollar and to remain open to support the products that they sell? If you don't want to pay to play, buy something that fits your needs! You obviously have never owned or operated a retail business. Business owners are trying to make a living not subsidize your enjoyment. Liberal pucks that expect everything for nothing are the reason that this country is in the situation that it is in today! Get over yourself.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Driftwood</div><div class="ubbcode-body">
The MAP concept is the manufacturing industries attempt to prevent the free market system from correcting the price of product. </div></div>

As a manufacturer of a product not associated with shooting - i would have to say I disagree 100% with your view.

Experince has told me that, in any business, there are always those who are prepared to drop prices on certain product in their portfolio to attract customers to other product they sell - even if this means making a loss on the undersold items.

The nett effect may be beneficial to the retailer following this path (it is a numbers game) but the overall effect to the manufacturer, other retailers of the same product and the buyers is that the brand that is singled out for discounted selling suffers and it's reputation/viability takes a knock that cannot easily be recovered.

We therefore run an MAP. Dealers or Dsitributors who don't want to agree to this, don't have to sell our products, those that do then don't abide by the MAP get fired. It's simple.

The MAP policy is designed to protect the interests of all who invest in the product....including the users!

It is NOT price fixing, it does not prevent distributors or dealers doing deals face-to-face wit their customers. What it is is a Minimum <span style="color: #CC0000">ADVERTISED</span> Price Policy - designed to prevent price dumping /unfair competition or grey imports (especially in e-commerce environments).

Sadly there are always those who want something for nothing (life is tough, get over it!) or those who will seek to grab an advantage over others despite the effect their greed and stupidity has on legitimate businesses.

Bottom line is: if you want high quality, you should be prepared to pay a fair price for it and support those who provide it!

Rant over!
 
Re: MAP Pricing Structure

With so many geniuses on here, why don’t ya’ll start a scope manufacturing business making the finest scopes available and undercut all the other manufactures out there to make a killing. I doubt any of ya’ll could, but if you did, you’d embrace MAP pricing. Quality products usually, if not always, have some sort of price control. The higher the quality, the more control. See if you can get a Rolex dealer to discount below what Rolex will allow and you’ll see a dealer loose his line when Rolex finds out.

The answer is simple: if you don’t want to pay, don’t buy it. Now stop whining like little bitches.
 
Re: MAP Pricing Structure

Whether MAP is good or bad, right or wrong, looks like we're going to have to live with it. OK. Maybe MAP should be closer to Dealer Price, that way they can give a deal to whoever they want and somewhat set there own profit margin.
 
Re: MAP Pricing Structure

A general question for all those responding:

If a manufacturer sells a product with a profit margin built into that selling price, why would they care what the selling price to the end user is?

I can understand setting a MSRP for a benchmark price that, on paper, makes all sellers of an item "equally attractive". Some manufacturers sell to end users and a benchmark price may be needed.

Should it not be up to the person or company that ultimately sells to the end user to set a price that includes a profit margin that the seller can live with?
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: McKinneyMike</div><div class="ubbcode-body">Son as Confucius said so eloquently "it is better to look stupid than to open your mouth and remove all doubt". What is your problem with businesses trying to make a dollar and to remain open to support the products that they sell? If you don't want to pay to play, buy something that fits your needs! You obviously have never owned or operated a retail business. Business owners are trying to make a living not subsidize your enjoyment. Liberal pucks that expect everything for nothing are the reason that this country is in the situation that it is in today! Get over yourself.</div></div>

You should take your own advice. The idea of "subsidizing" inefficient business models by way of MAP pricing is as liberal as it gets. Have <span style="font-style: italic">you</span> every owned or operated a business?
 
Re: MAP Pricing Structure

Well..in my business 9and it is nOT a firearms related product, so that may be a little different) we (the manufacturer) do not sell sell direct to the end user - we sell to distributors who in turn have dealer chains or retail utlets.

Our price to the distributor includes a margin of profit for ourselves. The distributor will add their margin (to include overheads and costs of sales such as staff, marketing/promottion, transport/insurance, currency fluctuation, service/maintenanace facilitiesetc. and a profit). The dealer will then set their end user price including an additional margin to cover same.

We publish a recommended end user price or Suggested Retai Price which will take into account all these. But this can only be suggestion as the costs in volved in all territores is not the same. This guidline is based on an average calculation of what we expect to be a reasonable margin of profit for all concerned down stream from us.

Our MAP specifies that advertised prices should be no less than 5% below the SRP.

Why?

Running a business costs money and our partners choose to wotk with us as they not only like the products but believe they can make a living from doing so.

We run a MAP policy to prevent "discounters" undermining the investment in time and resources made by all our authorized partners in our products and future.

We want to protect the confidence of or customers in our products and secure their often significant personal outlay on our products.

If you want to attract the most suitable business partners (distributors or dealers) they need to have confidence that having set up their routes to market, taken on staff, advertised, done promotion etc. etc. that that they will see a reasonable return on thsir inverstment and not end up going under with a bunch of kit that they cannot sell because some cowboy operating out of a trailer down the road offers the same product but 25% less because they don't have the same overheads.

We publish a list of authorized distributors and dealers so buyers know who is selling genuine product and not cheap Chinese knock-offs and we also operate a Distance Selling Agreement that covers what and how our partners sell online......but that is a different story.

 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body">Well..in my business 9and it is nOT a firearms related product, so that may be a little different) we (the manufacturer) do not sell sell direct to the end user - we sell to distributors who in turn have dealer chains or retail utlets.

Our price to the distributor includes a margin of profit for ourselves. The distributor will add their margin (to include overheads and costs of sales such as staff, marketing/promottion, transport/insurance, currency fluctuation, service/maintenanace facilitiesetc. and a profit). The dealer will then set their end user price including an additional margin to cover same.

We publish a recommended end user price or Suggested Retai Price which will take into account all these. But this can only be suggestion as the costs in volved in all territores is not the same. This guidline is based on an average calculation of what we expect to be a reasonable margin of profit for all concerned down stream from us.

Our MAP specifies that advertised prices should be no less than 5% below the SRP.

Why?

Running a business costs money and our partners choose to wotk with us as they not only like the products but believe they can make a living from doing so.

We run a MAP policy to prevent "discounters" undermining the investment in time and resources made by all our authorized partners in our products and future.

We want to protect the confidence of or customers in our products and secure their often significant personal outlay on our products.

If you want to attract the most suitable business partners (distributors or dealers) they need to have confidence that having set up their routes to market, taken on staff, advertised, done promotion etc. etc. that that they will see a reasonable return on thsir inverstment and not end up going under with a bunch of kit that they cannot sell because some cowboy operating out of a trailer down the road offers the same product but 25% less because they don't have the same overheads.

We publish a list of authorized distributors and dealers so buyers know who is selling genuine product and not cheap Chinese knock-offs and we also operate a Distance Selling Agreement that covers what and how our partners sell online......but that is a different story.

</div></div>

This is obviously an exaggeration, but if that cowboy down the road can get the product to market cheaper, why shouldn't he be able to reap the benefits of his efficiency? That is what drives innovation, not insulating businesses that carry <span style="font-style: italic">carry too much overhead</span>. Maybe is some markets, the self-educated consumer is driving the prices down because they aren't willing to pay for the intangibles of an educated dealer who has invested more into the products they carry. If that's the case, then MAP is artificially preventing that market from getting to where it wants to be.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: wslowik</div><div class="ubbcode-body">
This is obviously an exaggeration, but if that cowboy down the road can get the product to market cheaper, why shouldn't he be able to reap the benefits of his efficiency? That is what drives innovation, not insulating businesses that carry <span style="font-style: italic">carry too much overhead</span>. Maybe is some markets, the self-educated consumer is driving the prices down because they aren't willing to pay for the intangibles of an educated dealer who has invested more into the products they carry. If that's the case, then MAP is artificially preventing that market from getting to where it wants to be. </div></div>

Yep, this is exactly why price fixing is illegal in many places. Even in the US, minimum advertised pricing can be illegal as it is a vertical price restraint that may lead to restraint of trade under the "rule of reason". Nobody really argues that it is economically efficient anymore, and the debate seems to have moved to whether it actually does help small or specialty vendors build a distribution network they couldn't support through less onerous means like sales territories.
 
Re: MAP Pricing Structure

Looks like the bottom line for MAP to exist is profit protection for the MFG/Wholesaler/Retailer stream and brand protection of the goods.

Is that it in a nutshell?
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: RHutch</div><div class="ubbcode-body">Looks like the bottom line for MAP to exist is profit protection for the MFG/Wholesaler/Retailer stream and brand protection of the goods.

Is that it in a nutshell? </div></div>

Yep, although any protection to the manufacturer is only as a consequence of artificially propping up distributor/retailer pricing.
 
Re: MAP Pricing Structure

Yes I did and do
smile.gif
My business is based upon quality of product, knowledge about my products and professional care of customers. I would never sell any product based upon price. It is a losing game. Quality always sells and people return over and over again as they want "value" for their money.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Driftwood</div><div class="ubbcode-body">
The MAP concept is the manufacturing industries attempt to prevent the free market system from correcting the price of product. </div></div>

As a manufacturer of a product not associated with shooting - i would have to say I disagree 100% with your view.

Experince has told me that, in any business, there are always those who are prepared to drop prices on certain product in their portfolio to attract customers to other product they sell - even if this means making a loss on the undersold items.

The nett effect may be beneficial to the retailer following this path (it is a numbers game) but the overall effect to the manufacturer, other retailers of the same product and the buyers is that the brand that is singled out for discounted selling suffers and it's reputation/viability takes a knock that cannot easily be recovered.

We therefore run an MAP. Dealers or Dsitributors who don't want to agree to this, don't have to sell our products, those that do then don't abide by the MAP get fired. It's simple.

The MAP policy is designed to protect the interests of all who invest in the product....including the users!

It is NOT price fixing, it does not prevent distributors or dealers doing deals face-to-face wit their customers. What it is is a Minimum <span style="color: #CC0000">ADVERTISED</span> Price Policy - designed to prevent price dumping /unfair competition or grey imports (especially in e-commerce environments).

Sadly there are always those who want something for nothing (life is tough, get over it!) or those who will seek to grab an advantage over others despite the effect their greed and stupidity has on legitimate businesses.

Bottom line is: if you want high quality, you should be prepared to pay a fair price for it and support those who provide it!

Rant over! </div></div>

I agree with you but the real issue is the bastard child of MAP which is resale price maintenance. RPM is price fixing, it is un-American, and it is soon to be illegal. I have no problem with MAP. But let's not confuse MAP with the real issue which is RPM.

Theories of Harm from Resale Price Maintenance
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: RHutch</div><div class="ubbcode-body">If a manufacturer sells a product with a profit margin built into that selling price, why would they care what the selling price to the end user is?</div></div>
This is a valid question, and the answer only gets obvious once you get used to the idea that the "product" a manufacturer sells is way more than a hunk of organised physical matter. A product without a dealer base that stocks and promotes the product and provides customer service isn't going to sell in large enough numbers to support it's production at competitive prices. In order to achieve that, the manufacturer has to take action in order to make enough dealers confident that their efforts in stocking and promoting the product will be rewarded with sales at a reasonable profit down the road.

This is where it gets hard to understand for some here: <span style="font-weight: bold">They</span> as a single person could indeed get the same hunk of organised matter at a better price, preferably directly from the manufacturer, no doubt about that. The problem is, if they could, there would be no dealers invesing in stocking and promoting the product, no widely recognised brand name, no broad customer base, no resale value and ultimately no product that could be economically produced at all, beacuse the sales figures just wouldn't be high enough overall.

The bitter irony is that people are bitching about MAP of <span style="font-weight: bold">products they want to buy really badly</span>, and they want to buy exactly those products so badly because they are widely known brands that surely haven't reached that status by being sold at discounted prices out of the back door of the manufacturer's building, screwing every dealer that has made an effort to convince the customer of the product.

And, even more ironic, they want to buy those products <span style="font-weight: bold">so badly</span> that they even fail to see that they could choose an alternative in the free market that doesn't come with a MAP policy. Oh, there is no comparable product that doesn't come with a MAP policy? Maybe that's because the free market has weeded out those products long ago.

Now for those who will rush to point out that MAP is illegal in other countries, there's other ways to achieve the same thing. I know of distributors that are required by certain manufacturers not to sell to dealers in Germany that don't have a brick and mortar-store, because otherwise there'd always be someone selling almost at dealer price out of his bedroom, completely eroding the brick and mortar-dealer base because they can't make a profit anymore, which ultimately can lead to dropping sales figures and a complete economic faillure because the product is not supported by the majority of dealers any more.

If you haven't understood yet that the dealer base and brand name is an important part of "the product" (in a broader sense), think of the franchise system. If you want to open a McDonalds restaurant, McDonalds is going to tell you exactly how your resaurant should look like, your opening hours, your menue, and they will even tell you what you can sell and of course the price of it. Why can they do that? because they have a strong brand name and customers all over the world know what to expect when they walk into a McDonalds, and they know what to expect because McDonalds enforces their rules, everywhere. The biggest choice you have as the owner is whether or not you want to open a McDonalds restaurant in the first place, but if you do, you play by their rules, because the fact that every restaurant owner plays by their rules is part of their brand, and in the end their brand is all they're selling.

Try calling McDonalds, telling them "Hey, I want to open a restaurant and advertise and sell your burgers, but please stay out of my business as far as pricing and running my restaurant goes!" Chances are all you'll get is epic laughter.

Now MAP isn't even remotely close to that kind of control over a product or brand name, but there also is a deal between the manufacturer and the dealer, and that deal consists of a minimum advertised price that ultimately serves to preserve the value of the product and the brand name of the manufacturer. If a dealer thinks he can't sell enough of that particular product under those conditions, he can move on and sell a competing product, no problem. If too many dealers think that way, the manufacturer will have to re-evaluate his MAP if he wants to stay in business. This is the free market hard at work.

There is absolutely nothing "artificial" or "manipulating" to this process, because whichever way the market price is determined, if it's too high, people will choose a different product. If the manufacturer just wanted to make more money and thinks that the market will bear a higher price, he could just as well raise dealer prices and let the dealers fight for their profit margins, why bother with MAP?

In the end, MAP (or some other way of influencing the modalities of the sale of a product) is a way of trying to maintain a <span style="font-weight: bold">broad dealer basis</span> which is absolutely necessary to even stay in business in many industries.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: MillSpec</div><div class="ubbcode-body">Damn i wonder how the rest of the world survived without MAP for all these years?</div></div>

The market changes. Before the internet, smart phones, free long distance and cheap printing in China of mail order catalogs you didn't have a choice but to buy from the local hardware/sporting goods store. So they could set a fair price with a fair profit and sell goods without worrying about the mega-chains undercutting them and running them out of business.
 
Re: MAP Pricing Structure

Yep this is why mom and pop stores are dinosaurs today. You can get cheap but service and knowledge are not available. Wal-Mart business model. I guess people will do anything to save a dollar and turn our country into China Mart. Its no wonder we don't manufacture things in this country as people will not pay to keep their brothers in business for fear that they would have to spend a little more to provide their neighbors with a decent paying job that would in turn allow them to pay taxes and not become a welfare state, which is what this country has become due to increasing pressure on pricing of goods made here! Save a dollar today and cost us dearly as a country.
 
Re: MAP Pricing Structure

David S.,

Interesting post and very well written. You've got me convinced. What I really like about MAP pricing, is the new lexicon that it has added to retailer marketing of their products:

"Wink and a Nod" Marketing. We have 50 retailers all selling the exact same scope at the exact same price. However, with a clever Wink and Nod, BillyBobs Optics Emporium will sell you that scope at $50. less than MAP. But please don't tell anybody....

Wink and a Nod only works on the Hush, Hush and on the QT; because if Major Scope Company finds out about BillyBob's Wink and a Nod marketing, they will not give him any more scopes...

Of course there is nothing "manipulating" about this process, just an interesting sidebar to the "modalities" of selling Optics in the 21st Century.

As a consumer, I don't have to like or even understand MAP. I certainly would not, NOT buy a particular scope, because of MAP policies. Because once I decide as a consumer, for whatever reason, that I want that product and no other, price becomes almost incidental; "It costs what it costs".

But all pretzel twists of logic aside, a more interesting question emerges: If MAP is such a great and nifty idea; for makers, retailer and consumers, why aren't all goods sold that way?

What I mean is, everything. We can then do away with most advertising, stores would not have to run sales. No Black Friday's. No buy one get two free. No Wal-Mart, no Amazon.com, no E-Bay.

Life would be simplier, and Wink and a Nod wins the day....
 
Re: MAP Pricing Structure

The only stores I've seen die in Arizona are the camera shops. A few gun stores closed but others have taken their place. There's a few high end optical places here. Scottsdale Gun Club, Shooter's Vault, Bruno's Supply, the Outdoorsman and a few others are all doing just fine.

Knowledge not available? HA! What do you call this place and every other blog on the internet. I just wait for Lowlight to tell me what to buy. I've never met one mom or pop that had that kind of knowledge. Service? That's a manufacturer issue. You need something fixed? Mom and pop never helped me there either. Sorry, but I don't miss them one iota.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: McKinneyMike</div><div class="ubbcode-body">Without small businesses (and I mean small business, not what the government terms as small businesses) and manufacturing this country is doomed to be a welfare nation, a third world step child. </div></div>

We've been on this path for some time. I don't see a good solution.

John
 
Re: MAP Pricing Structure

Let me add that what I've tried to do above is explain the situation as I see it as an observer, with all it's imperfections and annoyances for manufacturers, dealers and customers alike. Nothing there is how I would <span style="font-weight: bold">want</span> a marketplace to be. I'm an engineering type myself and really not into sales policy all that much. My perfect market place consists of highly informed customers that can decide which product is best for them based on their techical expertise, and the only thing a company has to do is offer a technically superior product in order to succeed, because the informed customers will automatically flood you with orders if you build the better mousetrap. Alas, that isn't what's happening in the real world. Marketing, brand name and sales policies play a big role although there isn't any immediate connection to the performance of the technical device you are buying, but, like it or not, there is a very real and very strong indirect connection that may well be the deciding factor when it comes to the question whether a product makes it to market at all.

As to why we don't see MAP pricing on all products, I think MAP policy is only attractive for manufacturers of products of a certain "caliber", meaning high-priced brand-name stuff that people are willing to shop around for. You're not likely to shop around for and maybe mail-order a gallon of milk, but if you buy a scope, you will, because you want one very specific product and it's expensive enough to be worth the time to shop around for. Yet, even manufacturers of items that people shop around for ultimately depend on a broad dealer basis to stay in business.

As I said, where there's no MAP with those high-priced brand-name items, there are other mechanisms serving the same purpose, like having to provide a big-ass glass showroom if you want to become a Mercedes dealer. If you only have a rotten garage, Mercedes simply will not recognise you as a dealer and sell to you at dealer price, no matter what, because they want to protect their dealers who maintain a prestigioius environment for the sale of their cars, and thus support the value of the brand. If you have to pay for your fancy showroom, you will have to charge a certain price for the cars in order to stay in business. Different mechanism, same outcome.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body">You either get it or you don't...... </div></div>

Yeah, I hear alot of outhouse economist out there.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: wslowik</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body">You either get it or you don't...... </div></div>

Good argument.</div></div>

Not trying to be facetious but it really is that simple...and(in our case at least) it is NOT price fixing or price maintenance...I've said it before but, as some people seem to be confused about what MAP actually is, here it is again

MAP = MINIMUM ADVERTISED PRICE...emphasis on ADVERTISED!!!!

This does not mean that retailers can't do deals in their store or face-to-face, it governs how they ADVERTISE prices!

Re: your assertion that the "educated customer" drives the price down bacause they don't understand the "intangibles" this explains things better than I could:

"There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey."
John Ruskin, (1819 - 1900)

In essence the only way to drive the price down to what some people want to pay (or believe is appropriate) is to reduce costs - mainly either of materials or labour.

That is what has been driving manufacturing concerns across the globe to move offshore to place like the Far East or Mexico.

That may work in a high-volume low quality environment but for high-quality or low volume the Far East (possibly excluding Japan) do not have either the manufacturing standards or QC processes to match the high cost labour markets of Europe or the US! (I know because I've "been there, seen it, have the samples in the bin to prove it!").

Just ask yourself what part of a high-cost high-quality purchase you'd be willing to do without to get the price down.

Chances you'd be getting rid of the very reason for buying it and what makes it better than a cheaper or less well made/spec'd item.!

Or as Ruskin also said:

"When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought is incapable of doing the thing it was bought to do."

People want to have their cake and eat it.

Sorry but that is not the way it works - some things we can afford, some we cannot.
 
Re: MAP Pricing Structure

I believe most of the conversation here about MAP for a specific product is regarding the same manufactured product, sold by the manufacturer at the same price. Quality from item to item should therefore not vary between retailers or distributors, but only the efficiency of the distribution channel varies.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body">

MAP = MINIMUM ADVERTISED PRICE...emphasis on ADVERTISED!!!!

This does not mean that retailers can't do deals in their store or face-to-face, it governs how they ADVERTISE prices! </div></div>

This is it EXACTLY! People are confusing the issue that started this whole thing.

MAP in and of itself had nothing to do with what happened with Liberty Optics and vortex. All MAP says is that they could not advertise their scopes below a certain price. They never violated MAP and it wasn't the problem.

The problem was that Vortex won't allow them to do private face to face sales for any price less than the MAP price, which is Minimum Resale Price Maintenance and has nothing to do with the MAP policy. That was the issue that caused the whole thing in the first place, nothing to do with an advertised price.
 
Re: MAP Pricing Structure

I know nothing about owning a small business or manufacturing and distributing goods.

I do know that after following this and the LO thread about MAP that I will looking for another optic manufacturer to give my money to.

Shame on Vortex for forcing Liberty Optics' hand.
 
Re: MAP Pricing Structure

Be aware that probably every major optic company probably has similar practices, there's a reason you don't see S&B, NF, Leupold, etc. ever advertised below a certain price.

I'd also guess, though I have no idea, that other optic companies also do similar things to encourage dealers not to sell below MAP, or at least not much below, if they are selling too far below MAP, and other dealers complain, actions are probably taken.

It's just that Vortex got called out on it.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Joeman3519</div><div class="ubbcode-body">I know nothing about owning a small business or manufacturing and distributing goods.

I do know that after following this and the LO thread about MAP that I will looking for another optic manufacturer to give my money to.

Shame on Vortex for forcing Liberty Optics' hand. </div></div>
You're going to have a VERY hard time finding an optics company that doesn't employ a MAP policy in some way, shape or form. However, enforcement varies greatly between companies. Zeiss, for instance, has a MAP policy but expressly says "...don't bother us or complain to us about other dealers who may be breaking it." I am NOT kidding here... It says nothing about what they will do to dealers openly breaking the MAP pricing or if they'll do anything at all.

If you really want an optics company who doesn't have a MAP policy then one I do know of is Hawke Optics. They just got rid of it last month & are now going with pricing that they term "Typical Retail". I found out about this speaking with them at SHOT & how this new pricing policy is going to play out (and how it affects the dealer base) is yet to be seen...
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Driftwood</div><div class="ubbcode-body">
The MAP concept is the manufacturing industries attempt to prevent the free market system from correcting the price of product. </div></div>

As a manufacturer of a product not associated with shooting - i would have to say I disagree 100% with your view.

Experince has told me that, in any business, there are always those who are prepared to drop prices on certain product in their portfolio to attract customers to other product they sell - even if this means making a loss on the undersold items.

The nett effect may be beneficial to the retailer following this path (it is a numbers game) but the overall effect to the manufacturer, other retailers of the same product and the buyers is that the brand that is singled out for discounted selling suffers and it's reputation/viability takes a knock that cannot easily be recovered.

We therefore run an MAP. Dealers or Dsitributors who don't want to agree to this, don't have to sell our products, those that do then don't abide by the MAP get fired. It's simple.

The MAP policy is designed to protect the interests of all who invest in the product....including the users!

It is NOT price fixing, it does not prevent distributors or dealers doing deals face-to-face wit their customers. What it is is a Minimum <span style="color: #CC0000">ADVERTISED</span> Price Policy - designed to prevent price dumping /unfair competition or grey imports (especially in e-commerce environments).

Sadly there are always those who want something for nothing (life is tough, get over it!) or those who will seek to grab an advantage over others despite the effect their greed and stupidity has on legitimate businesses.

Bottom line is: if you want high quality, you should be prepared to pay a fair price for it and support those who provide it!

Rant over!</div></div>

I think we may be in the same business.. well put.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: ToddM</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body">

MAP = MINIMUM ADVERTISED PRICE...emphasis on ADVERTISED!!!!

This does not mean that retailers can't do deals in their store or face-to-face, it governs how they ADVERTISE prices! </div></div>

This is it EXACTLY! People are confusing the issue that started this whole thing.

MAP in and of itself had nothing to do with what happened with Liberty Optics and vortex. All MAP says is that they could not advertise their scopes below a certain price. They never violated MAP and it wasn't the problem.

The problem was that Vortex won't allow them to do private face to face sales for any price less than the MAP price, which is Minimum Resale Price Maintenance and has nothing to do with the MAP policy. That was the issue that caused the whole thing in the first place, nothing to do with an advertised price.

</div></div>

As you say RPM is a different thing altogether and, just as I believe there is legislation against it in the US, it is contrary to EU Competition Law.
 
Re: MAP Pricing Structure

MAP almost always carries with it an agreement to sell only at that predetermined set price. Otherwise what is the point of calling it anything other than MSRP? Surefire is the worst company when it comes to MAP in the sporting sector. The issue is how or if the manufacturer goes about enforcing that policy. Surefire actively pursues investigations of suspected MAP violations all on their own. Try getting a Surefire dealer account. Don't get me wrong, I love their products, but they are a royal pain to buy stuff from.

I've seen some Vortex bashing for having MAP. Surgeon Rifles has MAP. Almost everyone seems to now. Should we bash them all?

Something that it doesn't seem a single person who has posted so far understands. MAP is not at all designed to protect the little guy. It's to protect the big retailers.

THE SOLE PURPOSE OF MAP IS TO KEEP SMALLER RETAILERS FROM EATING AWAY AT MUCH LARGER RETAILERS POTENTIAL PROFITS AND SALES.

I can guarantee you a larger retailer than Scott had to complain to Vortex for them to bother doing anything about it. That's how MAP works. Larger retailers purchase at lower price points in larger quantities. Manufacturers rely on those purchases to keep production running and allow for excess to sell off to smaller buyers. Think of it like, those are their most valued high roller rich-ass customers. In essence that's what they are. They buy the most, spend the most money, are the most reliable in payment, and the profit margins are higher than dealing with smaller retailers over a few sales. A manufacturer makes their money when their dealer network buys products to resell. At that point they are done. They are interested in keeping those big purchasers happy at the expense of the little guys. They already have to deal with the little guys running into capitalization issues and selling off all remaining stock at dealer cost or just above it to stay in business. MAP just provents the smaller guys from making a larger nuisance of themselves than they already do.

Manufacturers do not use MAP to maintain retail price points, as those are maintained through advertising or restricting availability or some combination thereof. Beretta is not importing Sako Quads because they were unhappy with the price they were selling at. They will be imported again once the price has been driven up to their desired original price point. No amount of manipulating MAP would have accomplished this. Only manipulations of supply or increasing demand can get this accomplished.

MAP is legal in this country as it is only used to make justifications as to who to cease doing business with in the future. Which is legal in this country. You violate MAP, no more dealer account. After spending 60+ hours to open a surefire dealer account, just to have the opportunity to send them money, you can see what a big deal this is. It's not always about losing potential sales as losing past investment before it can be absorbed by earned profits.
 
Re: MAP Pricing Structure

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: ToddM</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: BasraBoy</div><div class="ubbcode-body">

MAP = MINIMUM ADVERTISED PRICE...emphasis on ADVERTISED!!!!

This does not mean that retailers can't do deals in their store or face-to-face, it governs how they ADVERTISE prices! </div></div>

This is it EXACTLY! People are confusing the issue that started this whole thing.
wink.gif


MAP in and of itself had nothing to do with what happened with Liberty Optics and vortex. All MAP says is that they could not advertise their scopes below a certain price. They never violated MAP and it wasn't the problem.

The problem was that Vortex won't allow them to do private face to face sales for any price less than the MAP price, which is Minimum Resale Price Maintenance and has nothing to do with the MAP policy. That was the issue that caused the whole thing in the first place, nothing to do with an advertised price.

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As you say RPM is a different thing altogether and, just as I believe there is legislation against it in the US, it is contrary to EU Competition Law.
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So can somebody explain how Coke and Pepsi set my cost for their products based on my selling retail price. Or how Phillip Morris and RJR tells me how much to sell their products for......

I'll tell you how. Their lawyers have marketing agreements and retailer contracts that they force you to sign if you wish to purchase their products for resale. Many times I'm forced to sell at a loss and then wait for rebates from the manufactures to realize a profit. Voilate their contract and you won't see a rebate check or even a thank you from the manufacturer for paying over retail for their products.

Now would some of you "free market" folks get some lawyers together for me and all the other little guys and make these huge corporations stop violating the LAW.
 
Re: MAP Pricing Structure

Have you tried asking Pepsi or Coke?

I'm only giving examples of how I operate in my business.....

As alread said...other sectors/companies may act or interpret MAP differently.

But we set NO restriction on sales price only advertsied price and anyone entering into a contact with us has the choice to accept the way we operate or not get involved with us.

There seems a lot of input in these threads that make me wonder how to equate buying US manufactured products with the desire to drive the price down to the lowest possible point.

Living (and being engaged in a home-market based manufacturing business) in a country where the traditional manufacturing base has all but been destroyed, I am dumbfounded at the apparent desire by some posters here to create a similar situation elsewhere.

Wanting the best quality possible WITHIN a given budget is normal.

Aspiring to better, more capable products than we own is normal

Wanting the BEST but not wanting to pay for it or resenting those that uphold the value and quality of their product, is just sour grapes and the road to mediocrity for all.