Unpopular opinion:
Marketed properly, I think this could very well attract the urban hunter that goes west and spends a few grand on a guided hunt.
He’s got money, but he doesn’t have the kind of money that the Gunwerks groupies have.
He doesn’t even know what hand loading is, much less does he do it.
He’s an AR guy who owns Geissele products because to him they are the equivalent of a Gucci bag to girls who follow Kardashian women.
Crazy?
Not crazy at all. They want to sell an upmarket rifle, but simply putting together yet another nice-looking bolt action in a sea of nice looking bolt actions won't sell. So, get the next whiz-bang cartridge and put it into a tidy little package with said nice-looking bolt action and you've got a differentiated product that people with too much money and too little sense will be attracted to.
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