Rifle Scopes Outlook for Premier

Capt Pat

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Minuteman
Jan 2, 2012
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Manassas VA
I've found a Premier Heritage 5x25-50 with a GEN2XR that fits my price range. With the churn that one reads about at Premier lately how much should I be concerned with ending up with a scope that has no tech support? Would I have less risk with S&B, the downside it is several hundred dollars more.

Thanks in advance

Pat
 
Re: Outlook for Premier

Well Im sure you will hear the guys say that Premier is not going anywhere! But some times those rumors are true! Just do some due diligence and come to the conclusion your self. I love my S&B. But I have heard premiers are great as well.
 
Re: Outlook for Premier

Well Schmidt and Bender has been around since 1959 and still going strong
wink.gif


You should be fine with Premier though. Paul put this out in December.

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Plange</div><div class="ubbcode-body">Good Morning Gentleman,

As stated in earlier posts, Premier Reticles is undergoing changes in management. Currently production in North America has been suspended, pending reorganization. Please be assured, we have adequate inventory to service our customers during this period of change.

Production in Germany is ongoing with no interruption planned; North American production will resume after the reorganization is complete.

Customer service is available to handle any questions or requirements you may have.

Premier Reticles will be exhibiting at the upcoming 2012 Shot Show in Las Vegas.

Thanks for your support, more information will be forthcoming as I can release it.

Paul

</div></div>
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Rob01</div><div class="ubbcode-body">Well Schmidt and Bender has been around since 1959 and still going strong
wink.gif


You should be fine with Premier though. Paul put this out in December.

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Plange</div><div class="ubbcode-body">Good Morning Gentleman,

As stated in earlier posts, Premier Reticles is undergoing changes in management. Currently production in North America has been suspended, pending reorganization. Please be assured, we have adequate inventory to service our customers during this period of change.

Production in Germany is ongoing with no interruption planned; North American production will resume after the reorganization is complete.

Customer service is available to handle any questions or requirements you may have.

Premier Reticles will be exhibiting at the upcoming 2012 Shot Show in Las Vegas.

Thanks for your support, more information will be forthcoming as I can release it.

Paul

</div></div> </div></div>


Sure would like to hear another update from Paul.....


Mick
 
Re: Outlook for Premier

He is still hard at work taking care of people. Has posted in other threads even yesterday I believe.

BUY THE S&B!

Tell me where I can buy a 5-25x50....I would get rid of my x56's in a heartbeat.
 
Re: Outlook for Premier

You guys and your Premeir going out of business stuff have hurt a American Company who employs Americans, that stupid fuck writer David Faggetierrr started it on BarfCom, and then somebody here blew Scott @ Liberty Optics in for selling Premier scopes at deep discounts, I like my Premier 5-25, its been a good scope, I'm trying to break it, but it still keeps going strong, as it should, I think S&B makes good scopes too, but there not better, at least the one I have used, S&B have problems too, nothing man made is perfect. Capt Pat if you like the Premier, and the price is agreeable buy it, if you having second thoughts buy something else.
 
Re: Outlook for Premier

Bought my first PR scope a couple or so years ago. It has been a very good scope for me and how I use it. Just bought a second one for a new build. I've become very comfortable with the Gen 2 XR reticle and the 5-25X56 works good for the ranges I shoot. Also I don't believe in "changing up the horse in the middle of the stream."

I don't really think Premier is going away any time too soon. Just look at the new scopes their introducing into their line up, and the place I buy them from can't keep them on the shelf. Also, I just spoke with their tech staff the other day for a stupid ass question I had. Seems to me like they're going to be staying around for quite awhile.
 
Re: Outlook for Premier

I spoke to Paul no more than a week and a half ago and as of then Premier was very much alive and kicking. Additionally they are planning to release their 1-8 very soon, or at least thats what I was told at SHOT. I wouldn't worry about them going anywhere, and I personally will continue to use their products.
 
Re: Outlook for Premier

Hi Guys,
Thanks to Rob01 for letting me know this thread existed. I appreciate it Rob!
I have been busy setting up the new Prenier Service Center here in Winchester. I have a nice little shop that can take of all your needs. There are enough parts and inventory available also to fill your needs.
I am sorry I have not been on here as much as I'd like, but getting everything ready and moving equipment has been my priority.
So to the OP- you can buy with confidence as I am here to service the brand and ATI is here to take care of any other issues or to supply new scopes for purchase.
If you have any questions please PM me.
Thanks again to all,
Paul
 
Re: Outlook for Premier

Let's consider this from a purely economical standpoint. Premier is not going anywhere. They have too strong of brand recognition, too much good product on the market, and too many government contracts to fill. Companies like this rarely go out of business, they just reorganize with new ownership that makes them more efficient and better prepared to continue business in the future - heck, we're already seeing that with Premier!

If Premier closed it's doors, I'd be right there along with 20 other people asking to buy the tooling, parts, and brand name along with the contracts for penny's on the dollar. I'd then restructure, and open the doors as quick as possible to continue business - the business of making money!

Businesses aren't around to make you feel good and to give good customer service. They're around to make money, and you make money by making a good product, servicing it, and taking care of your customer base. Mark my words - Premier is NOT going anywhere! It may not look the same as it once did, but it's not going away. If anything, the free market demands that it will get better over a long period of time. Sure, a company can cut corners to make money, but eventually catches up to you in the long run and you have to make changes or die. Look at Leupold! They have been running on cruise control for the last 15 years and finally relized that everyone was passing them by. So, they either had to stop what they were doing, or stepp up in full force and put some R&D behind their products. I think the new Mark 6 and Mark 8 series is proof that they knew they were getting left behind.

All this to say - you're fine buying the Premier. I learned a little about the restructure, and I think that the company is now MUCH better than what it was before.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Capt Pat</div><div class="ubbcode-body">I've found a Premier Heritage 5x25-50 with a GEN2XR that fits my price range. With the churn that one reads about at Premier lately how much should I be concerned with ending up with a scope that has no tech support? Would I have less risk with S&B, the downside it is several hundred dollars more.

Thanks in advance

Pat </div></div>

I thought Premier had been recently bought by the Canadian company that makes Elcan scopes?
 
Re: Outlook for Premier

i have a 5x25x56 and love it, actually it is a little to big for what i am using it. I will probably get one of the hunter versions before deer season. i think the lighted reticle is great for hogs at night and like the bigger knobs for windage and elevation. I did call up there a week or so ago and got my questions answered right away. you will love it.
 
Re: Outlook for Premier

Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases.
 
Re: Outlook for Premier

For all those Premier owners who have their doubts about the future of Premier as a company, please PM me to coordinate the disposal of your scope. I will provide an address for shipment, and cover your shipping costs.

Act quickly before it's too late, and your stuck with that terrible scope.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Unreconstructed</div><div class="ubbcode-body">Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases.</div></div>


Ha, I wonder how many products you own by companies that have done far worse to others and employees.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: UncleBenji</div><div class="ubbcode-body">Let's consider this from a purely economical standpoint. Premier is not going anywhere. They have too strong of brand recognition, too much good product on the market, and too many government contracts to fill. Companies like this rarely go out of business, they just reorganize with new ownership that makes them more efficient and better prepared to continue business in the future - heck, we're already seeing that with Premier!

If Premier closed it's doors, I'd be right there along with 20 other people asking to buy the tooling, parts, and brand name along with the contracts for penny's on the dollar. I'd then restructure, and open the doors as quick as possible to continue business - the business of making money!

Businesses aren't around to make you feel good and to give good customer service. They're around to make money, and you make money by making a good product, servicing it, and taking care of your customer base. Mark my words - Premier is NOT going anywhere! It may not look the same as it once did, but it's not going away. If anything, the free market demands that it will get better over a long period of time. Sure, a company can cut corners to make money, but eventually catches up to you in the long run and you have to make changes or die. Look at Leupold! They have been running on cruise control for the last 15 years and finally relized that everyone was passing them by. So, they either had to stop what they were doing, or stepp up in full force and put some R&D behind their products. I think the new Mark 6 and Mark 8 series is proof that they knew they were getting left behind.

All this to say - you're fine buying the Premier. I learned a little about the restructure, and I think that the company is now MUCH better than what it was before.</div></div>

I hope you are correct. Thats a big promise to make considering you are in no way affiliated with PR. I don't want them to go under. I think they have a great scope, for the most part. I don't agree with what you said about Leupold. Yeah they may have been on "cruise control" as you put it, but at the same time Leupold isn't finacially "broke". They have not had to be bailed out by anyone. You can't say that for PR.

I really wanted a PR 5-25, but all the discussion lately combined with numerous people on here dumping Premeirs a couple months ago, combined with what people have said about the parallax not working correctly (people that know more than me) led me to refrain from the purchase of a PR and instead go with a S&B PMII.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: trevor300wsm</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: UncleBenji</div><div class="ubbcode-body">Let's consider this from a purely economical standpoint. Premier is not going anywhere. They have too strong of brand recognition, too much good product on the market, and too many government contracts to fill. Companies like this rarely go out of business, they just reorganize with new ownership that makes them more efficient and better prepared to continue business in the future - heck, we're already seeing that with Premier!

If Premier closed it's doors, I'd be right there along with 20 other people asking to buy the tooling, parts, and brand name along with the contracts for penny's on the dollar. I'd then restructure, and open the doors as quick as possible to continue business - the business of making money!

Businesses aren't around to make you feel good and to give good customer service. They're around to make money, and you make money by making a good product, servicing it, and taking care of your customer base. Mark my words - Premier is NOT going anywhere! It may not look the same as it once did, but it's not going away. If anything, the free market demands that it will get better over a long period of time. Sure, a company can cut corners to make money, but eventually catches up to you in the long run and you have to make changes or die. Look at Leupold! They have been running on cruise control for the last 15 years and finally relized that everyone was passing them by. So, they either had to stop what they were doing, or stepp up in full force and put some R&D behind their products. I think the new Mark 6 and Mark 8 series is proof that they knew they were getting left behind.

All this to say - you're fine buying the Premier. I learned a little about the restructure, and I think that the company is now MUCH better than what it was before.</div></div>

I hope you are correct. Thats a big promise to make considering you are in no way affiliated with PR. I don't want them to go under. I think they have a great scope, for the most part. I don't agree with what you said about Leupold. Yeah they may have been on "cruise control" as you put it, but at the same time Leupold isn't finacially "broke". They have not had to be bailed out by anyone. You can't say that for PR.

I really wanted a PR 5-25, but all the discussion lately combined with numerous people on here dumping Premeirs a couple months ago, combined with what people have said about the parallax not working correctly (people that know more than me) led me to refrain from the purchase of a PR and instead go with a S&B PMII. </div></div>
I don't think you can go wrong either way. I've shot though both, on friends rifles and they are great.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Unreconstructed</div><div class="ubbcode-body">Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases. </div></div>

You must not own a vehicle. It is amazing that a Chrysler dealer invoice price is the same in Detroit as it is in Los Angeles, Ca. Should cost way more in Ca due to shipping and higher rents alone, but price is same.
Oh wait, you're accessing SH from a cave through conscious thought. You think utilities and Internet access have no minimum pricing.
Think about how many of the items you use/eat daily that have MAP pricing.
 
Re: Outlook for Premier

Is a Reticle change possible now? If not, and if it's possible, when would is a good time for this?

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Plange</div><div class="ubbcode-body">Hi Guys,
Thanks to Rob01 for letting me know this thread existed. I appreciate it Rob!
I have been busy setting up the new Prenier Service Center here in Winchester. I have a nice little shop that can take of all your needs. There are enough parts and inventory available also to fill your needs.
I am sorry I have not been on here as much as I'd like, but getting everything ready and moving equipment has been my priority.
So to the OP- you can buy with confidence as I am here to service the brand and ATI is here to take care of any other issues or to supply new scopes for purchase.
If you have any questions please PM me.
Thanks again to all,
Paul </div></div>
 
Re: Outlook for Premier

They make bad ass scopes. I now get almost annoyed looking through any other brand of scope because the Premier's glass quality is that good. I'm currently saving for my second 5-25x56 and couldn't be happier with the product. Premier will be around for a long time.
 
Re: Outlook for Premier

Yea well I could tell you about my Leupold scope with a Premier Reticle in it and the ugly phone call I received when I called asking for support after the install. Maybe a closed chapter for some. But I would not trust these folks to provide service after the sale again. Maybe this chapter will turn out differently..time will tell
 
Re: Outlook for Premier

I just purchased a Premier LT from CS Tactical. I absolutely love this scope!! You will have no regrets Purchasing a Premier!! Im saving my pennies for another one now..
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: knockemdown</div><div class="ubbcode-body">Yep.
In the very near future, I'll be listing an NXS or two in the classifieds & put funds toward another Premier purchase. </div></div>

Let me know when you list Freddy, I may be looking for another.
Now back to the premier deal, I am sure they aren't going anywhere anytime soon. I am going to be looking for one in the near future also! I would buy with confidence.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: dieselgeek</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Unreconstructed</div><div class="ubbcode-body">Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases.</div></div>


Ha, I wonder how many products you own by companies that have done far worse to others and employees.
</div></div>

I couldn't care less what you wonder. Your comment contributes nothing.
 
Re: Outlook for Premier

I spoke with the staff at ATI today. I wanted to get the 1x8 info so I could get it listed on the Triad site with the other PR scopes. I talked to them at SHOT about the rumors running around 1-2 months ago, same thing then as now, unfounded rumors.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Simo Hayha</div><div class="ubbcode-body">Yea well I could tell you about my Leupold scope with a Premier Reticle in it and the ugly phone call I received when I called asking for support after the install. Maybe a closed chapter for some. But I would not trust these folks to provide service after the sale again. Maybe this chapter will turn out differently..time will tell </div></div>

I am sorry that I could not do any better for you, but I just don't have the parts or the knowledge to fix your scope.
Was it me you talked to? I would not consider myself as being "ugly".
I apologize and wish I could do more but I just can't.
With no factory support from Leupold I cannot honor the warranty or fix anything, I wish I could as I know there are a lot of scopes out there but I am trying to do my best.
Thanks,
Paul
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Plange</div><div class="ubbcode-body">I would not consider myself as being "ugly".</div></div>
But you do need to smile more. :)
 
Re: Outlook for Premier

The plus side to all this rumor milling regarding Premier is the market for used ones seems to be softening. I just bought a flawless 3x15 for about $500 less than a used SB would sell for that had a new price similar to the Premiers.

I got top tier glass for bargain basement pricing. Considering the way this thing is built, I can't imagine what I'm ever going to be able to do to hurt it where I'll need servicing anyways.
 
Re: Outlook for Premier

I can attest to the quality customer service on the PH scopes. Paul looked after me a little over a year ago after I purchased a used 5-25x. When I got the scope...it looked as if it had taken a pretty good fall or was driven over by something. Scope was Not purchased from this site. Anyway, Paul went over the scope,fixed what needed attention, cleaned it and gave a clean bill of health. It's functioned flawlessly ever since.

I'm thankful for the customer support at PH and from Paul. With the new scopes being launched and the continued excellence in service...I can't see PH going away any time soon.

Wayne
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Triad</div><div class="ubbcode-body">I spoke with the staff at ATI today. I wanted to get the 1x8 info so I could get it listed on the Triad site with the other PR scopes. I talked to them at SHOT about the rumors running around 1-2 months ago, same thing then as now, unfounded rumors. </div></div>

Now...for the <span style="font-style: italic">important</span> stuff: What did you find out about the 1-8 ???
 
Re: Outlook for Premier

Expensive, nice, and at least 4 months out....

They still have not release the specs for the scope. What was seen at shot should be the final product, but it is not as of yet locked in.
 
Re: Outlook for Premier

Kahles is the oldest scope manufacturer, since 1898.

I will trade my Kahles scope for a Premier scope.

I have an old Leupold that was boosted by Premier, and they really did a good job.
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Capt Pat</div><div class="ubbcode-body">I've found a Premier Heritage 5x25-50 with a GEN2XR that fits my price range. With the churn that one reads about at Premier lately how much should I be concerned with ending up with a scope that has no tech support? Would I have less risk with S&B, the downside it is several hundred dollars more.

Thanks in advance

Pat </div></div>

The PH5-25 w/Gen2XR is a world class long range tactical scope. Buy it cheap while you can, that is what I did.

I doubt Premier is going away any time soon.

HTH!
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Mescalito</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Unreconstructed</div><div class="ubbcode-body">Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases. </div></div>

You must not own a vehicle. It is amazing that a Chrysler dealer invoice price is the same in Detroit as it is in Los Angeles, Ca. Should cost way more in Ca due to shipping and higher rents alone, but price is same.
Oh wait, you're accessing SH from a cave through conscious thought. You think utilities and Internet access have no minimum pricing.
Think about how many of the items you use/eat daily that have MAP pricing. </div></div>

You must not own a brain.

MAP is arguably legal.

MSP is illegal, immoral, and Premier will continue to pay dearly for its bulling and tactics. Premier could go out of business tomorrow and no one would care, most would be happy.

I hate to tell you this, but the Chrysler in Detroit is the same heap of shit as the one in LA, and the one in detroit is paying for the shipping, rents and other indirect costs for the one in LA.

Chris
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Crnkin</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Mescalito</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Unreconstructed</div><div class="ubbcode-body">Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases. </div></div>

You must not own a vehicle. It is amazing that a Chrysler dealer invoice price is the same in Detroit as it is in Los Angeles, Ca. Should cost way more in Ca due to shipping and higher rents alone, but price is same.
Oh wait, you're accessing SH from a cave through conscious thought. You think utilities and Internet access have no minimum pricing.
Think about how many of the items you use/eat daily that have MAP pricing. </div></div>

You must not own a brain.

MAP is arguably legal.

MSP is illegal, immoral, and Premier will continue to pay dearly for its bulling and tactics. Premier could go out of business tomorrow and no one would care, most would be happy.

I hate to tell you this, but the Chrysler in Detroit is the same heap of shit as the one in LA, and the one in detroit is paying for the shipping, rents and other indirect costs for the one in LA.

Chris</div></div>

Bulling and tactics? What are you talking about? Enforcing MAP is what saves the little guys from being put out of business by the big box guys. I dont know how your economy works in New Zealand, but thats how it works here. I dont know the whole story behind what happened, and neither do you I would bet. Both sides feel the other is wrong. Its Premiers decision whether or not they want to sell or stop selling to any dealer for any reason. Again, thats the way the economy here in the US works... I dont think anyone would be upset if you didnt buy a Premier. More for the rest of us.

Bill
 
Re: Outlook for Premier

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Crnkin</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Mescalito</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Unreconstructed</div><div class="ubbcode-body">Premier Reticles' Minimum SELLING Price decided my outlook on PR.

The last PR product I have is a Leupold M3 3.5-10x40 with a PR Gen2 mildot FFP reticle. I'll be selling that as soon as I have its replacement. I really like the reticle and I bought it years ago back when PR sold Leupold scopes, but I'm not keeping anything made by PR.

I'll be checking with Liberty Optics for future scope purchases. </div></div>

You must not own a vehicle. It is amazing that a Chrysler dealer invoice price is the same in Detroit as it is in Los Angeles, Ca. Should cost way more in Ca due to shipping and higher rents alone, but price is same.
Oh wait, you're accessing SH from a cave through conscious thought. You think utilities and Internet access have no minimum pricing.
Think about how many of the items you use/eat daily that have MAP pricing. </div></div>

You must not own a brain.

MAP is arguably legal.

MSP is illegal, immoral, and Premier will continue to pay dearly for its bulling and tactics. Premier could go out of business tomorrow and no one would care, most would be happy.

I hate to tell you this, but the Chrysler in Detroit is the same heap of shit as the one in LA, and the one in detroit is paying for the shipping, rents and other indirect costs for the one in LA.

Chris </div></div>

You may not like it, you may not support it. That being said if both parties go into a contract which is not inherently illegal and one party fails to live up to their end of the agreement, I fail to see why the other party is at fault?