Funny you should mention that.Two words: reactive targets
steel (odviously)
Clay pigeons
Eggs hanging by fishing line (try them at 300 or so)
Shaken up 2 liters
Shaken up 20 ozs sodas
Nothing hooks new shooters like targets they can see and hear react. Whoever hits the the most is the best shooter that day. The farther the better.
Keep it simple, stoopid
At the range we go to, from 500 to 1400 yards have always been steel, but now they are setting up lights so you can be your own spotter(ish).
Once a year, they have the great pumpkin shoot:
The idea would be to have some lightweight competition for bragging rights back at work, which would enable them to relax and have fun plinking on their own schedule without having to wait to be timed, or restricted in shots while still having a lightweight goal to aim for (pun intended).