Would you pay 30% more again for better Ammo?
One thing, I think hasn't been factored into the equation.
Regardless what people spend on accurate rifles and optics. You can put the best equipment and ammunition into people's hands. Some people suck at shooting.
30%, 50% 88% better accuracy is wasted on them even if they have the best of the best in their hands.
Oh, they'll buy the ammo. Shit, why not, they can afford it and they may even luck into a few more hits (Xs), but they'll never be good or decent shooters because they fail to practice or learn new and better techniques.
I think these guys are your target customers.
Take golf for example. My clubs were decent when I bought them 12 years ago.
Rifle-wise, they would equate to a 700 BDL with a Vari-×-3 Leupold back then.
Could I have bought better clubs?
Could I have better clubs now?
Yes of course.
Would they do me any good?
Maybe, but in reality, probably not really.
The why.
I don't practice. I play once or twice a year, so I don't have any reason to upgrade.
I don't try to buy success.
Take my neighbor for example. He has two Mercedes, a hopped up golf cart and he just bought new clubs two months ago.
He still sucks because he thought he could BUY his game instead of learning and practicing it.
There are plenty of people around who think success comes in the form of purchasing power.
The majority of others know that success is earned through hard work and practice.
The former are your target audience.
The latter are the people that make your products work as advertised.