It's interesting that this one doesn't actually shoot for you which seemed to be the selling point of "Tracking Point". This one is like a more advanced version of the one Burris scope in that it just puts the reticle where the bullet is going after accounting for range and inclination and such. You still call and dial the wind (dial in what you think the wind is in MPH and it adjusts reticle). The "Tag" button seems pretty redundant considering you have to hold the reticle on target but they do need a button to activate the rangefinder so I suppose that's a wash. I agree with E Bryant, they are coming but this won't unseat the current optics we all use. I would like to take a look at it though, it has some good features all rolled into one device.
Justin
P.S. Just saw the matched bullets. The hunting crowd will have to opine on those, obviously 168gr Rem ammo is not the choice of target shooters but this isn't geared toward LR as it only works out to 500yds anyway.