This thread is pure speculation because there are entirely too many variables that people see differently or rank differently. Just for me alone, US Optics would receive either a 'average to ok' overall rating with their SN 3-17 yet I am very impressed with the 1-8 for the purpose I use it for on my SPR (after getting a replacement because the first one was screwed up). So depending on which USO optic we're talking about, I'd be on almost both sides of a high or low ranking for USO.
Also, a lot of people have NO IDEA what they have or don't have in their optics. We've seen countless posts where totally clueless people have bought the latest and greatest S&B or whatever and had no idea what they had because they bought it based on brand and/or hype. The same goes for people who are on a tighter budget (nothing wrong with that) and don't spend $3k on optics; how the hell are they going to rank S&B against their Vortex/Bushnell/whatever?
This guy is ABSOLUTELY RIGHT!!
Well, we all have our likes and dislikes in scopes. The game I am currently shooting sees guys winning with a lot of different rigs and it seems to me that the REAL question is how much money does a guy have to spend to obtain an optic that he can somewhat "grow into" as his ability to shoot grows and not be limited too much by the optics. As with many sports, the equipment CAN limit the human if it does not meet a certain minimum level of capability, but mostly it is the ability (whether natural or maybe come by due to hard work and PRACTICE) of the HUMAN involved that will be the limiting factor. I see guys with $300 scopes that win matches and I see guys with $4000 scopes that are also-rans. There are guys that can take any gun/optic, as long as it meets a set of "minimum standards" and do pure magic with it.....then there are guys that approach their chosen sport as if it were nothing more than an equipment race, but never attain success, other than burning trough untold amounts of money.
So..for the average guy...it pretty much comes down to a few things: (1) How good a shooter is he (and/or how hard is he willing to work to overcome or develop whatever amount of natural ability he was blessed with); (2) What are the shooter's expectations and needs as dictated by matching the optic to the task, and; (3) How much money he has to spend.
So..going with those last three things in kind of reverse order..if money is NO object (as it would be for me if I ever win the lottery), a guy can just buy the very best scope out there, no matter if it DOES cost 5000 or 6000 bucks! The thing that seems to me to be very important is to be able to REALISTICALLY match the tool (the optics) to the mission without having to throw in the "bling" or the "Hey, look what I'VE got" factors. Then the question is how good am I/how good can I be/how much time or money can I invest in GETTING the PRACTICE to be good?
Seems to me that a person has to be able to answer all of these questions honestly before making a scope choice, but it never hurts to have the data and various opinions/experiences of others at hand when it comes time to make that choice and that data can sometimes come from a forum such as this one. A person does HAVE TO recognize that others' opinions are two things: (1) OTHERS' OPINIONS and (2) Subjective due to many, many backgrounds, experiences and who knows what---. A lot of decisions are made based upon "a guy told me" or "I read somewhere" or "the keyboard commandos on the internet say" rather than upon PERSONALLY looking through, using and experience with various scopes.
Granted, it is kind of fun having a "Picasso of rifle world" if you can afford it and I will admit to owning tools and guns that are capable of performing at a level somewhere above what I can get out of them....but, like a lot of others, I run into the "green ceiling" way before I run out of imagination.....and I DO HAVE a pretty danged good imagination

!!!
Seems to me that choosing a scope is more complicated than choosing a spouse!!
My list looks like kind of like this:
Schmidt and Bender
Laura
Susie
Nightforce
Ramona
US Optics
SWFA
Leupold
Nancy
Yoshiko
The Swedish Bikini team
The Dallas Cowboy cheer leading squad
NOTICE: Positions on the above list are only current as of RIGHT NOW and could change based on luck, my date tonight and/or tomorrow playing with/shooting with the optics owned and used by my friends/competitors/neighbors. YMMV