What The Pros Use -Best Rifle Scope For Long Range Precision Shooting 01/20/25

I can tell you 1000% that if there are any completely free or even ridiculously discounted ZCO optics out there, it’s extremely rare.

There’s “help” that’s afforded on case by case basis, but it’s not even remotely close to enough that would make you sway from a Tangent, NF, or Leupold. You’d still be paying more for a ZCO with help than you would a Leupold at full retail.

And if you can afford the ZCO with the help, you can afford the Theta.

Leupold on the other hand, there are quite a bit of big time help or free optics. Especially when the mk5 released.

And that’s not a knock against Leupold. It’s genius marketing to flood the sport with the mk5 when for so many years they didn’t have a good FFP for this kind of stuff. And they are an ancient and experienced company. ZCO definitely wasn’t in a spot where flooding the market with free alpha tier optics would make any sense financially.

We sell a lot of mk5 optics. They are very good for the price. And deserve the credit for where they are at.


But I think it’s worth keeping the air clean about Jeff, Nick and everyone else at ZCO. Their current status in the market is almost solely on merit, performance, and plain hard work.


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Funny S&B gets into the discussion. I sat with them Tuesday for about an hour and a half. They genuinely wanted to know how to get back into the top considerations for PRS and back into the top 5 most used. They actually seemed to take a lot of the feedback rather well.
That’s good. A total change from when we shot for them back in 2010-2012. More of a hinderance back then to them telling them what works. Hopefully they turn it around.
 
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Funny S&B gets into the discussion. I sat with them Tuesday for about an hour and a half. They genuinely wanted to know how to get back into the top considerations for PRS and back into the top 5 most used. They actually seemed to take a lot of the feedback rather well.
Uncucked 6-36 with a good simple reticle with .2 or .25 hashes with ZCO/TT quality glass, sub $4k and good US support with fast turn around/repairs.
 
We spent a good amount of time talking about the unlocked 6-36. They know it. Spoke to them about reticles. The current TR2ID and some modifications for hopefully future reticles with some nice changes. I think the glass has always been really nice on the 6-36 line. We discussed price point but that I don’t think they’ll budge on that. They’ll sit mid $4k so less than Tangent. A smidge less than Kahles 5-40. Smidge more than ZCO. Told them it will be a slow churn to crack that top 5, but it’s possible if they really want to go after it.
 
We spent a good amount of time talking about the unlocked 6-36. They know it. Spoke to them about reticles. The current TR2ID and some modifications for hopefully future reticles with some nice changes. I think the glass has always been really nice on the 6-36 line. We discussed price point but that I don’t think they’ll budge on that. They’ll sit mid $4k so less than Tangent. A smidge less than Kahles 5-40. Smidge more than ZCO. Told them it will be a slow churn to crack that top 5, but it’s possible if they really want to go after it.
Did they give any indication of when they’ll unlock/uncork the 6-36 FOV?
 
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