Screw Jeep and Ford...I'm a Toyota guy!
I'm teasing. I won't get into a "better" argument, get what you like, mod it, and run it hard. "run what ya brung baby!" I am a Toyota guy and do prefer IFS so I have to admit the new Bronco does appeal to me better than a Jeep. But "better"? Nah, that's personal preference. If you wheel then you don't keep any of these stock so the argument is silly and most of the time people brand bashing don't even wheel.
I also have to add that the modular engineering design in the Bronco is seriously impressive. It's kind of like the SigP320 of rigs. I think they have set the bar on that. Oh and the offroad electronics like trail turn assist is