The Gen III was never Sub $2k officially as that is less than dealer’s cost, Scott at LO programmed many to believe that. But…
Some people did get free ones at matches and flip them or some people grabbed 50% off certificates on the prize tables.
All the above happened at a large scale and devalued the Gen III unfortunately, which is a fantastic scope under $3k.
Now Scott seems to be on the run and Vortex’s sales are hurting, IMO the best thing to do is not repeat lines like this, “ The Gen III was awesome at sub $2K but now with their crazy price increase I don’t know. ”
Their MAP pricing never changed, their MSRP to calculate discounts has.
When it launched, it was standard to get one for $2100. Rare is the guy that's buying Nightforce, vortex, Leupold, USO, etc for regular pricing. Everyone knows what the mil/leo or cert prices are. The used prices on all of these is reflected.
On launch, every video on it talked about it being a $2k tangent. It was suddenly stupid to buy an $1800 xtr pro, $1900 FDN, $1800 mk5, $2700 atacr, $3200 kahles, etc., because *for the price* the g3 out performed everything. Yes, MSRP was $4k, but only chumps at Cabela's we're buying moa ones at MSRP.
MSRP hike puts it where it should have been all along. I'm keeping my atacr, because I like the reticle and controls (and color).
The group think and hype around the g3 were real, and it threw a wrench in the
market share.
