The reason I brought this up was for 3 reasons. 1. Speedy Gonzales tried some of their PPC brass, and he approved. Now I know how you guys view benchrest shooters, but you cant argue with someone in the benchrest hall of fame; if that guy measures the brass and tries it for consistency and it passes, then you know its good. The only brass to get their stamp of approval in the past was the Lapua. 2. Lapua decided to help fund the Ukraine instead of delivering to their civilian base. Now I know they probably have tons of defense contracts and why wouldnt they? But, in their absence, an AMERICAN company that doesnt have that problem stepped in and helped provide excellent brass. For a lot of shooters, that void was filled permanently; they're not going back. And 3. The Ultimate Reloader torture tested their 308 cases and they came out quite well! I'd say outstanding. You know how many people run 308 ARs hard, that beat down their brass, and now have a great alternative to lake city range pickup? If you didnt run it hard, this brass could you last WAY longer, AND sometimes its CHEAPER than the foreign Lapua, yet another plus.
I feel Alpha showed up at the best possible time, and edged out Lapua. This is just my personal opinion so I wanted to see how others felt. It's true, Lapua makes excellent shit, but their availability (due to the war is what they told me) is spotty, they're expensive, and not U.S. made. Up until this point, there was no U.S. made brass that had their out of the box consistency-now there is, and I think they're going to 'be the best'. Yea, I know there doesnt always HAVE to be the best, but, there still is in a lot of subjects.