Hornady is making knockoff/clone bullets (Aeromatch)

The_Steward · Oct 16, 2024

So, if I'm seeing this right, they are just popping out clones of SMK and Bergers now. Theory is that if you have difficulty finding what you want in stock, you just get an Aeromatch bullet and you can use your same load.

Super weird though.... I guess bullets aren't protected IP unless they are patented. Or maybe I'm misunderstanding this product.

AEROMATCH™ - Hornady Manufacturing, Inc

The new Aeromatch™ bullets feature the most popular match bullet profiles and weights from across the industry – now perfected and available from Hornady

www.hornady.com

Hickswr · Oct 16, 2024

For years now I’ve often wondered why Hornady wasn’t doing this

.

Rocketmandb · Oct 16, 2024

It will be interesting to see how well they stack up. The profile isn't the only thing they need to get right.

abn31c · Oct 16, 2024

I may or may not be Hornady's biggest fan, but they do keep up supply well. If these atleast match the shitty consistency of the ELDM line they will sell a ton of these, especially if they are a nickel cheaper.
I'm not a hater, I do like and use ATIP's and am a fan of their dies since QC at Redding has gone downhill. A problem seen across the board in today's world.

Punkur67 · Oct 16, 2024

We want 109's!

ma smith · Oct 16, 2024

This explains the purported "Hordady 77 gr bullets" in mk262 clones by Black HIlls

It was reported they were not using SMKs but people were scratching their heads as to what bullet that was...

lead ƒarmer · Oct 16, 2024

So are they all Sierra knock offs, or are they going to try Bergers too? Across all the rifles I've loaded for over the years Berger has been the standout in consistency and accuracy.

sierracharlie338 · Oct 16, 2024

The brains at Sierra need to get their crap together to keep up or they will be left behind.

If these are cheaper than most other brands like some of their line and they are in stock and shoot well, they will be hard to pass up for a lot of people

ma smith · Oct 16, 2024

lead ƒarmer said:
So are they all Sierra knock offs, or are they going to try Bergers too? Across all the rifles I've loaded for over the years Berger has been the standout in consistency and accuracy.

This looks to me like they will clone any bullet profile.

The 105 and 140 are presumably Hybrids.
They have some other name like double or complex profile or whatever...

I'm guessing the .mil is behind this since they supply chain redundancy
Demand for hybrids and smks was probably thru the roof

Also new 6.5 ammo people were wondering what the 140gr bullet was
this would explain alot of missing info on that bullet

Rocketmandb · Oct 16, 2024

lead ƒarmer said:
So are they all Sierra knock offs, or are they going to try Bergers too?

It looks like the 105 is a Berger "clone."

spife7980 · Oct 16, 2024

The_Steward said:
So, if I'm seeing this right, they are just popping out clones of SMK and Bergers now. Theory is that if you have difficulty finding what you want in stock, you just get an Aeromatch bullet and you can use your same load.

Super weird though.... I guess bullets aren't protected IP unless they are patented. Or maybe I'm misunderstanding this product.

AEROMATCH™ - Hornady Manufacturing, Inc

The new Aeromatch™ bullets feature the most popular match bullet profiles and weights from across the industry – now perfected and available from Hornady

www.hornady.com

How is it a copy and where do you get that impression from?

Niles Coyote · Oct 16, 2024

spife7980 said:
How is it a copy and where do you get that impression from?

"designs from across the industry" I assume.

simonp · Oct 16, 2024

I'd be curious to see how their 77's compare to Sierra's, Sierra QC and consistency isn't always the best, certainly not anywhere near Berger quality. If they are close and cheaper than Sierra then good deal.

I would be very surprised if Hornady was making any Berger knock off that matched Berger's quality though.

Niles Coyote · Oct 16, 2024

^^ same, but I'll be trying some horny hybrids when they make it to market.

Aftermath · Oct 16, 2024

lead ƒarmer said:
So are they all Sierra knock offs, or are they going to try Bergers too? Across all the rifles I've loaded for over the years Berger has been the standout in consistency and accuracy.

Same here. I'm to the point that I almost exclusively shoot Berger bullets for centerfire.

Punkur67 · Oct 16, 2024

Niles Coyote said:
^^ same, but I'll be trying some horny hybrids when they make it to market.

You should submit that name to Hornady marketing. The new "Horny Hybrids" from Hornady!

Rocketmandb · Oct 16, 2024

Regardless of whether these bullets perform up to the level of those they're replacing or not, one great thing about this is that this will open up inventory for certain Berger and Sierra bullets.

lonestar1845 · Oct 16, 2024

Wait until yall see their new high speed case trimmer. lol

Rumblestrip · Oct 16, 2024

338 ARC

BLEE · Oct 16, 2024

They'll charge an arm and a kidney. Small batch = Expensive

MK20 · Oct 16, 2024

If the price is good this will be awesome. Sierra has gotten far too proud of their bullets.

RFutch · Oct 16, 2024

Hornady:

"We're gonna shut down our machines from making ELDs and Atips to make some bullets that everyone else already makes"!

MK20 · Oct 16, 2024

I am on the phone with Hornady now.

Bullets are color coded by box to allude to the manufacturer they are "similar" to.

The 6.5 140 is coded yellow.

The .30 175 is coded green.

Still waiting for an answer on jacket thickness.

MK20 · Oct 16, 2024

Jacket thickness will mirror the bullets they are copying.

ma smith · Oct 16, 2024

MK20 said:
Jacket thickness will mirror the bullets they are copying.

They said something about not having to change any load dev, so
if that all makes sense... it sounds like....these are true clones.

Andrew863 · Oct 16, 2024

I'm interested. They need to do some 109s.

oldnewguy · Oct 16, 2024

lonestar1845 said:
Wait until yall see their new high speed case trimmer. lol

At least it's already red...

The_Steward · Oct 16, 2024

spife7980 said:
How is it a copy and where do you get that impression from?

Are you serious? Did you look at what I posted? They literally deadass state they are using bullet profiles from other companies and making the bullets so similar that you won't need to adjust your loads when you switch to the Hornady version of the bullets.

Hickswr · Oct 16, 2024

BLEE said:
They'll charge an arm and a kidney. Small batch = Expensive

Podcast today said 10-20% cheaper than competitors.

spife7980 · Oct 16, 2024

The_Steward said:
Are you serious? Did you look at what I posted? They literally deadass state they are using bullet profiles from other companies and making the bullets so similar that you won't need to adjust your loads when you switch to the Hornady version of the bullets.

Example 1:

Example 2:

I take that to mean a hpbt in a normal weight such as a 105 which basically everyone has.
I assumed they were going to be phasing out their old match line and replacing it with this for a few cents more, ala the ~~atip~~ amax> eld

Theres not exactly a lot to go off of there and they are pretty generic weights, such as are/have been made already by hornady before as well

wind gypsy · Oct 16, 2024

spife7980 said:
Example 1:
View attachment 8525839
Example 2:
View attachment 8525841
I take that to mean a hpbt in a normal weight such as a 105 which basically everyone has.
I assumed they were going to be phasing out their old match line and replacing it with this for a few cents more, ala the atip>eld

Theres not exactly a lot to go off of there and they are pretty generic weights, such as are/have been made already by hornady before as well
View attachment 8525843

they say “don’t change your load, seating die, or dope”.. they are 69, 77, 168, 175 smk clones and 105 and 140 hybrid clones. Look at the gol darn BCs. They aren’t being sneaky about it, they are outright saying we’re making the same thing for cheaper and it’s going to be more available.

spife7980 · Oct 16, 2024

wind gypsy said:
they say “don’t change your load, seating die, or dope”.. they are 69, 77, 168, 175 smk clones and 105 and 140 hybrid clones. Look at the gol darn BCs. They aren’t being sneaky about it, they are outright saying we’re making the same thing for cheaper and it’s going to be more available.

So which is it? A smk or hybrid clone?

wind gypsy · Oct 16, 2024

spife7980 said:
So which is it? A smk or hybrid clone?

Read my post again.

ohiofarmer · Oct 16, 2024

@spife7980 , if you watch the video, it’s obvious the 105 and 140 are hybrids.

ohiofarmer · Oct 16, 2024

And, even without watching the video, how would it be possible to nail the ballistic coefficients exactly and not have to adjust seater stems if the bullets weren’t identical?

spife7980 · Oct 16, 2024

ohiofarmer said:
And, even without watching the video, how would it be possible to nail the ballistic coefficients exactly and not have to adjust seater stems if the bullets weren’t identical?

The same can be said for almost any non secant match bullet from this millennium, my 105 rdf, 105 hybrid, 105 barnes are all within .010 of each other on the seating micrometer. And all have the same .270-.290 bc along with the 108 eld, only its more secant so it touches my seater stem a smidge different, comparator tool puts it in the same general range as the other 105s.

Remember, the claim is coming form the company that says load development is a waste of time because you cant shoot enough to prove it works and to just buy their stuff.

stello1001 · Oct 16, 2024

They can make berger clones all they want but the reason why we buy berger is for quality and consistency no? They're not perfect lot to lot but they're probably a lot closer to consistent than hornady is.

Unless you are able to buy enough of one same lot, at hornady price, to burn out a barrel, I'm not so sure about them.

Maybe @Ledzep can share some light. Is hornady just trying to clone these shapes and bullet profiles? Or is it trying to do that and also improve and refine the process to match consistency of the other manufacturers?

**edit for grammar*

rijndael · Oct 16, 2024

I wonder if their new marketing hires are from Temu.

SD Carpenter · Oct 16, 2024

They also dropped their new rebranded Henny going for all the copying

ohiofarmer · Oct 16, 2024

spife7980 said:
The same can be said for almost any non secant match bullet from this millennium, my 105 rdf, 105 hybrid, 105 barnes are all within .010 of each other on the seating micrometer. And all have the same .270-.290 bc along with the 108 eld, only its more secant so it touches my seater stem a smidge different, comparator tool puts it in the same general range as the other 105s.

Remember, the claim is coming form the company that says load development is a waste of time because you cant shoot enough to prove it works and to just buy their stuff.

.27-.29 is a pretty big spread. Even if it’s not as good for our purposes, I’d argue it’s hard to nail, to the third decimal, the G1 b.c. without them being IDENTICAL. Only time and folks measuring, and shooting them, will see if that holds true.

Jcarpenter223 · Oct 16, 2024

Don’t forget their new 3 way high performance trimmer *wink henderson*

CMP70306 · Oct 16, 2024

lonestar1845 said:
Wait until yall see their new high speed case trimmer. lol

Jcarpenter223 said:
Don’t forget their new 3 way high performance trimmer *wink henderson*

Not gonna lie I’ve had a Henderson for years and I thought it was interesting, curious to see how much it goes for and how easy the cutter angles are to change.

Jcarpenter223 · Oct 16, 2024

CMP70306 said:
Not gonna lie I’ve had a Henderson for years and I thought it was interesting, curious to see how much it goes for and how easy the cutter angles are to change.

It’s definitely chonkier than the henny and the cutting depth settings are different but it’s about the same same

Jcarpenter223 · Oct 16, 2024

@EbTac

EbTac · Oct 16, 2024

tarheel7734 · Oct 16, 2024

simonp said:
I'd be curious to see how their 77's compare to Sierra's, Sierra QC and consistency isn't always the best, certainly not anywhere near Berger quality. If they are close and cheaper than Sierra then good deal.

I would be very surprised if Hornady was making any Berger knock off that matched Berger's quality though.

Just get Black Hills red box or aac 77gr and you can find out how the Hornady 77gr are. All aac rifle rounds have hornady bullets unless specified otherwise.

EbTac · Oct 16, 2024

wind gypsy · Oct 16, 2024

EbTac said:
View attachment 8525905 View attachment 8525906

Except the 105 hybrid clone is probably an accurate bc. The bthp are not.

EbTac · Oct 16, 2024

wind gypsy said:
Except the 105 hybrid clone is probably an accurate bc. The bthp are not.

I don't believe it's a clone at all. All they did was rename the BTHP Match line and slapped a new BC number on all of them.

EbTac · Oct 16, 2024

I could be totally wrong on my assumption but it looks like a very convenient way to boost your sales on a not so popular product line within the precision rifle community.

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Hornady is making knockoff/clone bullets (Aeromatch)

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