Kinda agree with you but in all fairness it's not just L3i. It's marketing strategy amongst the industry. Take MDT and the new ACC gen2. They touted it as highly improved for less money, yet it's just a stripped down gen1. An adjustable mag latch is as necessary as ammo these days, yet they left it off and you need to pay to upgrade it. They have everyone, well almost everyone...not you or I apparently, convinced that you have to have 3 or 4 $K into a rimfire build, twice that if you compete in centerfire, before optic, which is another shit show... or you can't be competitive or you're "not in the loop". Don't get me wrong it's great to see the industry grow, and in the end it's the individual end user who decides to part with their hard earned money or not, so I don't see the trend changing anytime soon. The L3i is a beautiful full featured chassis,but with weight kits and other add on's it can run you near 2K just like an ACC Premier. Don't see my accuracy improving any by "upgrading" my $500 chassis setup, others might feel differently and drop the coin...$1500 buys me a lot of quality ammo, if I can ever find any of that again !