I agree... Let it stand on its own merits... But the fact is, comparable rounds have existed for 60 years. And those older cartridges are not getting a fair shake being compared to these newer cartridges. At least not with the modern powders we have had the last 20 years to massively improve their performance and bring them into the 21st century, but those "retirement rounds" are still extremely viable when you compare apples to apples, and not 2022 technology to 1980's load data that books refuse to upgrade.
I also feel SAAMI is flawed, because they are still using CUP pressure capabilities from brass and barrels made during the old days, back when brass and steel alloy production was archaic and kind of sucked, and metallurgy was not-so-scientific. Most of these older cartridges need a HUGE update with modern powders, brass, and barrels, and that will put LOTS of things into perspective for newer and recent shooters/reloaders. When you have data that says a 26" 7mmRM should be pushing a 160-class bullet at ~2,900 FPS, you have some seriously outdated data points. That's about 200 FPS slower than it can safely push a 168 with modern brass, powders, and rifles.
Don't get me wrong, I use Hornady brass, bullets, and products. My beef is not just with their marketing, it's with a whole lot of things in the entire industry and the way it's been going the last 10+ years. It's become the new tech industry... "Oh, this cartridge is from 2 years ago... Throw it in the trash, it's not worth anything. What you need is THIS new cartridge that we just launched..."
The disposable society we live in, has made people's attention spans virtually nil, and people are so obsessed with having the newest, shiniest, "bestest" thing, and the old thing is now 100% useless in their eyes.