What he said ^Maybe not but when they don't win a solicitation, who do they rely on to get a return on their investment? It isn't like we are asking for a new type of rifle. All we want is a few lousy hats and shirts AND we are willing to pay for them. They can outsource the whole deal and just capture the net proceeds.
You spend thousands of dollars on a product because you are proud AND it is also advertising!! In the grand scheme of things...especially an international company, this should be a no brainer.