Being in sales/marketing myself, perception of "being able to" holds extraordinary value with a product. The XTR III's price is "so close" to the cut off that it doesn't make sense why Burris wouldn't cap the MSRP and even taut that this scope is a "new option for any class of competitive precision shooting".
I go out, I get a RPR in 6.5 or 6, grab me a Burris XTR III, practice a little. Then nut up and show up to a PRS match and do well enough to want to do it again... then spread the word about Burris and probably remain loyal to them with a incredible scope for a very long time. Or, I get an RPR and grab me an Vortex PST Gen II and never think about Burris again because by the time I realize I could do better, I totally skip over the Burris XTR III and it's pseudo price point.
Regardless, I'm sorry, but a $2,200 MSRP scope should have some form of illumination. 99% of people won't use it, but the competition has it.
A $1999.99 scope with uniquely excellent glass (i.e., large FOV) without illumination can do well if it's allowed to generate a following.
Especially since the XTR II is so much cheaper, to many people are going to assume a generational iteration, not a totally different class of scope.
XTR III Pro is what this should be called. And we need to stop charging more for tree reticles, especially if there's only one. Common now.
Rant over.
I go out, I get a RPR in 6.5 or 6, grab me a Burris XTR III, practice a little. Then nut up and show up to a PRS match and do well enough to want to do it again... then spread the word about Burris and probably remain loyal to them with a incredible scope for a very long time. Or, I get an RPR and grab me an Vortex PST Gen II and never think about Burris again because by the time I realize I could do better, I totally skip over the Burris XTR III and it's pseudo price point.
Regardless, I'm sorry, but a $2,200 MSRP scope should have some form of illumination. 99% of people won't use it, but the competition has it.
A $1999.99 scope with uniquely excellent glass (i.e., large FOV) without illumination can do well if it's allowed to generate a following.
Especially since the XTR II is so much cheaper, to many people are going to assume a generational iteration, not a totally different class of scope.
XTR III Pro is what this should be called. And we need to stop charging more for tree reticles, especially if there's only one. Common now.
Rant over.