TRAC, great illustration, maybe it would help a little for you to have some additional facts. The BT10 and BT10-NC cost is 219.95, adding the ADM Lever is 60.00, or about 21% of the BT10-LW17 cost. So for your illustration it would be more accurate to use the BT10 price at 219.95.
Also, I trust you know that machine time, materials, finishing and treatments determine cost of a given part, times the number of parts to make the whole product. Meaning it might take twice as long to run a small complicated part as it does a larger simpler part. Meaning I suspect you would value 1/4 pound of face flesh higher than a pound of flesh off your butt. And just for grins, there are 64 parts in the BT10.
It amazes me when members state they have no concern for intellectual property rights if it means they can buy a fake counterfeit for less money. I suspect if you ever have a "velco" idea you'll want some protection for that idea and that protection is called the law. And like all laws, they are only as good as the members of that society are willing to abide by them. No pass is given if it breaking that law benefits you as an individual somehow, it's the law. How about its okay for you to get gang raped because it kept the gang out of my yard, thus benefiting me?
Pricing, I could, as of today change our business plan, go to a "life expectancy" model, buying the least expensive materials, forgo the heat treating and hard anodizing, have our products manufactured "off-shore" fire our 13 employees, drop all benefits, hire green card workers and run a sweat shop to gain customers that buy on price alone.
I'll pass.
If life was nothing more than about money, I'd be dealing in drugs.
FWIW - We've not increased our prices since 2006, the Atlas, introduced in 2008, remains at the same price. This is common in the marketplace... that's why every November/December we get contacted by dealers asking for our price increases for the following year.
On the cost of doing business, now due to the counterfeits, we are getting weekly emails and phone calls about these fakes failing, not working, breaking. We have had a few customers rage that they bought a real Atlas at a gunshow for 275.00 cash only to find out its a fake.... A no-win for us as we are suppose to "do something about it", Like what? Ask Americans to say no to buying fakes? The FBI says it is too small of a case for them, our Government is too busy socializing our nation to be concerned about the livelihood of 14 Americans and their jobs. So even if we sold out and went off shore, we'd still have the additional cost of doing business stated above with zero benefit.
The moral position stated by some members here is symbolic of what is wrong with America. After all it is all about me.....
