LRJammer's post about the tradeoffs is spot on with what I would have replied with.
-More available than 308? False. 308 is readily available from many manufacturers. Yes, you can neck up or down several cartridges, but then you run into issues needing to turn the necks or you give up some case life by necking up as that brass has to come from somewhere.
-You cannot readily walk into any store in a pinch and grab match ammo for 260, though the 6.5 cm you can find some quite easily. Yes, you can get excellent 260 ammo from companies such as SWA, but how many places stock that locally? For me it isn't an issue because SWA is local, but for many it may)
-Yes barrel life of the 260 or 6.5cm for that matter are going to be reduced quite a bit over the 308. Anyone who claims otherwise is full of shit. Sorry, no way else to put it.
-It is easier to get components for the 308 as it is a more widely in use caliber.