Re: Mark Larue has thrown down the guantlet
<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: palmik</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: ScottyS</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: AUJohn</div><div class="ubbcode-body">
What I wonder about is the cost of all this. In the end it all comes back on the customer. It HAS to. Maybe the overall loss is not so great once you factor in the advertising costs but I doubt it. It IS a good idea but I wonder when the money will be recouped. </div></div>
How much do lawsuits cost? </div></div>
Litigation is a real bitch. Even if you are absolved from any wrong doing, the legal fees alone can really add up. To put it into perspective, a few years ago a Korean couple in Wash DC who own a laundromat got sued by a JUDGE for allegedly ruining his pants. He sued for $60 million dollars. The presiding judge on the case actually allowed the case to proceed, which is preposterous. In the end, the couple was out about $90k in legal fees and court costs even though they were found not guilty of any wrong doing. It is a shame.
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This is precisely why Mark is doing this, I am sure.
If someone is going to stoop to using the Legal Industry to try to "win", then a word-of-mouth demonstration of product quality, customer service, and sheer American audacity is a great way to let the opposition know where you stand.
The idea here is to get people off of any ARMS brand loyalty train and try something else. If Mark's product is clearly superior in fit, finish, and durability, it will be obvious to the newbies soon enough.
People in the shooting world respond to open audacity (whether done in good taste like this, or bad taste like a lot of corner-store gun dealers). This tactic will work as far as increasing customer base, and it will also give LaRue something to further humiliate the aggressors.
If Mark is successful in giving ARMS black eye in the internet civi shooting world, then the only way that they can "win" is in the arena of large agency contract awards. The internet could give a sh$t about what the Legal Industry decides.