I like the new EBR-7D reticle. They cleaned the 7C reticle up quite a bit, it was unnecessarily busy. Much cleaner lines now. It may be on par with Leupold's PR2 reticle (my favorite). And I agree, they're gonna sell plenty of these. Hopefully the glass is on par with the mid-top tier scopes. I'll be interested to see how it stacks up with the 7-35 MK5 at about $1k more
I don't mind the brown color but Vortex is just stupid for not offering razors in black. They've got to miss out on a lot of sales due to their loyalty to that color. It can make a sexy rifle ugly.
Meh I bet they sell way more than they lose out on because of it.