I think the bigger point is that the NRA has a vested interest (literally a life or death interest) in not making progress on 2A rights. To keep gun owners perpetually frightened that their rights could be stripped is to ensure the future of the NRA. They bill themselves as the solution, but are 1/2 of the problem. The book, Glock: The Rise of America's Gun by Paul M. Barrett goes into some depth about this and the complicity of the NRA and gun manufacturers in the writing of gun control laws. Let's face it, scared gun owners buy guns...
Added to that, a company should be able to end a partnership without a huge brouhaha ensuing. Why does the NRA expect special treatment from Yeti? Why do NRA members expect special treatment from Delta? How about a big "hey NRA, we love ya, but our partnership isn't working out anymore so we're ending it. It's not you, its me. No hard feelings."
The above notwithstanding, I think Yeti stepped on their dicks- big time!!
No, I don't own a Yeti or any other "high end" cooler. Ice is like $1.50 per bag, and my refrigerator makes it for... FREE... If my cooler runs out of ice- why the fuck would I let that happen- I'll drain some water and add more ice. "Well, well, what if you're 50 miles in the back country when you run out of ice?" I didn't get that heavy assed cooler back there on my back, so I'll get in my pick up and go get some more ice. But, if I'm that far back I probably planned ahead for ice needs anyway. "Well, well, what if your 4 hours out on a charter fishing expedition?" I paid the charter a good chunk of change to plan ahead. They can buy, fill, and carry the cooler...