I offer this post only as honest feedback for SB as I am a potential new customer. I have always wanted a PMII, and had planned to step up from my current NXS (SFP) to the PMII (FFP) next year. When NF came out with their new super FFP scope it was priced like a PMII, so I figured why not just get the time-proven PMII I always wanted instead? It has taken me a while to "trade-up" to better equipment, and get to a point where I could make the final jump to what I considered to be the ultimate scope (for me at least, and by the way I'm not knocking NF, I love their scopes, but the PMII has a track record that the Beast hasn't had an opportunity to achieve yet).
However, I was saddened to recently learn of the 2 yr. warranty thing, and it has given me great pause. I am not ruling it out, but I want to know more. Perhaps it could be like Ruger - who provide NO warranty at all, yet are known to repair practically anything you send them at no charge. I can live with that, but I haven't seen anyone from the company really SAY that here. As to the given-reason for the warranty reduction having something to do with European regulations, that is almost certainly untrue. As has been stated, the regulations being referenced are to require a MINIMUM warranty of 2 years. NO ONE has produced any reference to a regulation that requires a company LIMIT their warranty to a MAXIMUM of 2 years. That's ridiculous, and unless someone can post the exact regulation and its wording here I refuse to believe it is true. I think it is a simple case of conflating the wording of the referenced regulation from "minimum" to "maximum." Even the factory rep (Jerry R) here was unclear on the details as he stated the following: "As stated in my earlier post it was dictated by the European directive. I know nothing else about it aside from that to give a more detailed explanation." On one hand I want to trust a company like SB to take care of its customers in the same way Ruger does (i.e. to fix defects in materials and workmanship at no cost to the owner regardless of the warranty limitations), but on the other hand, when they give a reason for the reduction in warranty that just doesn't add up, it really gives me pause.
Finally, regarding the new scope and price - I think they have every right to charge anything they want for it. It is definitely out of my price range, but as Jerry said, it isn't meant for most of us. It has features on it that I simply do not need. I understand it should and will cost more than other offerings of theirs with less features, and it is up to them to find the price point that will maximize its success. I applaud them for making progress in their product line and offering ever-improving features.
I sincerely hope that Jerry will read this and take it as it as meant - honest feedback and not knee-jerk criticism, and I hope he will pass it and the rest of this thread along to the company execs. Perhaps they will eventually see their way clear to re-instate their previous terms. I also hope that he will clarify a little better just what we can expect from SB service when a scope is past its 2 years and breaks through no fault of the user. That could go a long way to relieve some of the fears being expressed here.