Rifle Scopes Steiner M7XI IFS Why isn't it more popular?

[CrazyDoc]

So I pretty much only shoot at night with either thermal or NV clip on's. I've seen the Stiener M7Xi IFS 2.9-20x50 pop up several times over the past few years. I keep coming back to looking at them and wondered why are these not more popular for nighttime shooters running a clip on? Obviously, folks who run a dedicated thermal scope wouldn't have a need, but I shoot out to 1k on deer each summer and being able to dial and have the HUD once I have a range and seems like it would be awesome.

What is the downside (cost aside) I am missing?

 

[ShootnFool8]

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[TheHebrewHammer]

Not compatible with other systems. Basically you have to use the M8x30r 1535nm binos if you want seamless integration, and those are another 10-13k. I know a couple guys who got the IFS and 1535nm binos, they were very happy. You can get a new AI rifle w/ S&B glass for the cost of the complete IFS & binos system. I use to sell Steiner, was not a easy sell. The binos on their own are awesome and occasionally pop up used for $3-6k.