Rifle Scopes Vortex GEN 3 Razor Price increase.

It’s still a little below, but typical discounts vendors offer is considerably better now, a 30% off MAP cert is WAYYYY better. It works out to not even being 5% below MAP. Or on the G3 you can buy the Euro Optic version for over $400 less than the EV price and get one that’s not the color of dog shit glistening in the morning light.

It’s kinda shitty they’ve done this and to first responders at that. Vortex might want to rethink this strategy.
Totally agree and it will drive LE and mil eligible buyers to Athlon, Burris, and Bushnell because of it.
 
I have a Gen II and hoping to buy a Gen III this year. I am not all surprized that companies are being forced to raise prices in this economy. An economy out there that every liberal will tell you is fantastic, but I’m here to tell you it’s not so great. I run a small business and my costs have gone through the roof!! That’s not even mentioning my personal household expenses which have doubled or tripled.

Doing business with Vortex has been one of the great pleasures of this craft. They are by far the most professional and generous company, I have ever dealt with in my life. They have gone above and beyond for me more times than I can count.

They are also company that makes no bones about being solid behind the second amendment and fully supporting the shooting community.

Furthermore it is sad to see this demographic have such an entitled attitude when it comes to discounts. As far as I can see, Vortex has been extremely generous to this community in many ways, including industry discounts. If they are tightening their belt, you can bet your bottom dollar, there is a reason for it.

The dust hasn’t even settled on the Liberty Optics fiasco, and this thread pops up. No one likes it when prices go up. One thing I’m confident of, is that when Vortex goes up on prices it’s because they need to, not because they want to price gouge this community.
 
A lot of "You're welcome for my service" types in here.

I don’t think it has anything to do with that. They’ve built a reputation of providing good discount to first responders and now they just slapped only them in the face with this MSRP increase and anyone can go save 5-10%+ more just calling a vendor and asking for a discount than what their mil/le price is.
 
A lot of "You're welcome for my service" types in here.
I don't think that's the case at all. The simple fact is the first responder segment is a HUGE portion of the Vortex market and happens to take the biggest hit with the change. I don't think anyone asked for or expects the discount, it's just something that has been the case since forever. You would buy at the same discount if you could, everyone would unless you just hate money. The other companies are now superior in their discount programs so people will spend their money elsewhere. That simple.
 
I have many Vortex Scopes. They have become my go to company for all my optics needs. I can look in all the price points and pick the pain level I can handle for the particular need and get an optic that works great and has lifetime warranty.

My Gen 3 6-36 scope is freaking awesome My 5-25 PST is a workhorse and my 1-8 Strike Eagle shocks me how well it works

How Vortex handle the Liberty Optics thing impressed me beyond belief.
Lots of great brands out there and to each there own but I am pretty happy running Vortex
 
The warranty is something else. Vortex absolutely crushes everyone else in that regard. The problem is far, far too many people get to use it. As the price gap narrows, one has to ask themselves if it's worth playing the Vortex lottery at all?
 
I don't think that's the case at all. The simple fact is the first responder segment is a HUGE portion of the Vortex market and happens to take the biggest hit with the change. I don't think anyone asked for or expects the discount, it's just something that has been the case since forever. You would buy at the same discount if you could, everyone would unless you just hate money. The other companies are now superior in their discount programs so people will spend their money elsewhere. That simple.
I can only speak for myself being retired LE. I never expect a discount and my equipment choices were always based on what I wanted not the amount of discount given
 
  • Like
Reactions: DubfromGA
The warranty is something else. Vortex absolutely crushes everyone else in that regard. The problem is far, far too many people get to use it. As the price gap narrows, one has to ask themselves if it's worth playing the Vortex lottery at all?
I have broken every brand of scope worth talking about over the years I have seen companies handle repairs very well and others play games. I do not believe Vortex has any more warranty claims per 1000 scopes sold than any other brand out there.
 
  • Like
Reactions: Holliday
I have broken every brand of scope worth talking about over the years I have seen companies handle repairs very well and others play games. I do not believe Vortex has any more warranty claims per 1000 scopes sold than any other brand out there.

Agreed. You can't have a no questions asked warranty, and then put out a product that is continually costing you free scopes or free repairs. It would be cheaper to just make good optics.

People really underestimate just how many optics Vortex sells. A simple google search will show you how big of a company they are....and that's just what you'll find publicly.
 
Agree completely. No one using for real duty will go to those companies. Market share of duty scopes are between Leupold, Vortex and Nightforce because they are all great tough scopes
More scopes are purchased for hunting and recreation than for actual duty. I wasn't taking just about $2k plus. That's where the Athlon (Cronus, ETR) , Burris (xtr iii) , and Bushnell (MPED) come in. Other than the Razor, Vortex doesn't have what most would consider to be duty rated options. Nightforce rules that department.
 
More scopes are purchased for hunting and recreation than for actual duty. That's where the Athlon (Cronus, ETR) , Burris (xtr iii) , and Bushnell (MPED) come in. Other than the Razor, Vortex doesn't have what most would consider to be duty rated options. Nightforce rules that department.
Actually from the LE students I have seen Leupold is first, Nightforce is second and Vortex has been making huge increases every year. I agree Vortex needs more high end options but look where they are now compared to ten years ago.
Leupold has been around forever and Nightforce is 30 years in the making

LE and Mil change slow because they want history of good products before change.
 
  • Like
Reactions: GhostFace
Interesting, it appears Leupold also offers a first responder program. Lots of love for their new MK4 HD and it's not even released yet. It's another example of how saturated the market is with great options. It's a good problem to have. Back to the point of the thread, that's why Vortex needs to be careful with the pricing.
 
  • Like
Reactions: LMTMWS
Good point. I am just teacher of the products these days and terrible business man.
Leupold and Nightforce have discount programs as well. I recommend all of them because the three mentioned have great products
 
Interesting, it appears Leupold also offers a first responder program. Lots of love for their new MK4 HD and it's not even released yet. It's another example of how saturated the market is with great options. It's a good problem to have. Back to the point of the thread, that's why Vortex needs to be careful with the pricing.
The problem is, they are never in stock, especially any model you want.

And the MK4HD, I would steer way clear off. I heard all the same stuff until I got to play one with this last weekend in texas. We popped the turret off and lets just say that optic is going to be a HARD no. Shame too, I was planning on buying one.
 
  • Like
Reactions: FNG1001
The problem is, they are never in stock, especially any model you want.

And the MK4HD, I would steer way clear off. I heard all the same stuff until I got to play one with this last weekend in texas. We popped the turret off and lets just say that optic is going to be a HARD no. Shame too, I was planning on buying one.
Too bad we had high hopes for a modern Mk4
 
I responded to your PM as well but the prices have absolutely dropped on both the XTR3i’s and the Pros over the last couple months. The MSRP was definitely higher on them when I looked before I ordered one in November. Now magically all of them are listing and selling for less. That doesn’t add up. Cost and MAP are both based on MSRP across the retail industry and something clearly changed but you’re here saying it didn’t.

Here’s two receipts where I purchased the same exact thing. The one for $1106 on 11/18/23 and then one for $799 on 1/27/24. Both times all those drop shippers had roughly the same pricing. Also both times the pros were different pricing, in November $18XX was the lowest you can get a pro for and now you can get them for a little over $1400 before shipping. These places all operate at a couple percent over cost, so how could have prices dropped 30% yet there’s supposedly no change in pricing at the manufacturer level?

I’m not complaining because now I think these things are priced where they should for their performance, I’m just pointing out that pricing has changed and in the opposite direction that it normally does and in the opposite direction it should be if sales are so great.
I’d be interested to know where you got the XTRIII for $799, I’d be interested in purchasing one. Thanks
 
Out of curiosity I checked yesterday, EO was $1250 and cameraland was $1350. I know they’d each go a bit lower with a phone call, but it’s not the blowout prices I was expecting to see.

They aren’t the places I’m talking about. I have a 5.5-30 in my cart right now at one place for $918.22 and they charge $25 shipping. Going to order one tomorrow once my 3.3-18 gets delivered as long as it’s not total trash.
 
Already posted in here how to find the pricing. The 3.3-18’s are sold out but there’s still 5.5-30’s and pros cheap.
If we want to keep getting these deals we need to start doing this stuff by PM. It's highly likely that certain manufacturers are pressuring some of the deal sites on what stores they allow listings for based on prices they offer.

Vortex is a good example of this, you won't find a single PST Gen 2 5-25 7C MRAD listed on GunDeals for less than $1099.99, but several of the common stores with the best prices there still offer them, and have them in stock, they just aren't being listed on anymore for vortex products for some reason. Those that are still listed are all towing the much higher price line, it seems like Vortex went on a pricing rampage of a wide range for 2024.
 
Not out here to start crap, but the store that I've bought most of my scopes from over the last two years (EuroOptic) raised their prices on the Gen 3 by about $475 with the mil discount.

You can still get their exclusive black for the same price before the increase.

Better shit now or get off the pot.
 
  • Like
Reactions: Terp and DubfromGA
Not out here to start crap, but the store that I've bought most of my scopes from over the last two years (EuroOptic) raised their prices on the Gen 3 by about $475 with the mil discount.

You can still get their exclusive black for the same price before the increase.

Better shit now or get off the pot.
Ummm, yeah everyone knew mil discount is based off of msrp. Us regular non entitled poors price hasn't changed a bit.
 
  • Angry
Reactions: Bigjake83
Best deal now for a new G3 is to either get the black Euro optic exclusive model, or you can save a couple hundred more by buying a 30% off cert from the PX for about $90 and use that on the standard model... Provided the $2999 street price holds, that means you can get it for $2099 plus whatever you paid for the 30% coupon.

Seems weird how vortex is handling this, but maybe a lot of people were abusing the le/vet/mil discount program and this is how they're putting a stop to it.
 
Best deal now for a new G3 is to either get the black Euro optic exclusive model, or you can save a couple hundred more by buying a 30% off cert from the PX for about $90 and use that on the standard model... Provided the $2999 street price holds, that means you can get it for $2099 plus whatever you paid for the 30% coupon.

Seems weird how vortex is handling this, but maybe a lot of people were abusing the le/vet/mil discount program and this is how they're putting a stop to it.
I don’t have enough fingers to count the number of friends that have offered to buy shit for me at a discounted price, be it mil, leo/first responder, guiding, or whatever. No doubt people are abusing it.
 
Best deal now for a new G3 is to either get the black Euro optic exclusive model, or you can save a couple hundred more by buying a 30% off cert from the PX for about $90 and use that on the standard model... Provided the $2999 street price holds, that means you can get it for $2099 plus whatever you paid for the 30% coupon.

Seems weird how vortex is handling this, but maybe a lot of people were abusing the le/vet/mil discount program and this is how they're putting a stop to it.
I thought certs were based on MSRP? Are they based on retail price now?
 
Seems weird how vortex is handling this, but maybe a lot of people were abusing the le/vet/mil discount program and this is how they're putting a stop to it.

They went beyond that. Mil/LE price now is only $120 less than MAP which is crazy. There’s plenty of dealers that will give you a better deal than that just by calling.
 
  • Like
Reactions: TheBigCountry
Unfortunately, too many people have blabbed about the price they paid and decided to announce it everywhere, I've said in the past that if it continues to happen then discounts by manufacturers will decrease or get shut off completely. Some people need to stop pretending they are "The cool guy" and just be happy if they got a great deal. Move in silence and enjoy your benefits when they happen.

-Richard
 
Ones bitching about a discounted price? Yeah, I'd say so. Companies don't have to offer them a discount, yet they do. No one should feel entitled to that.

The last three G3 Razors I personally purchased came from Exspirt Voice which does not require any Mil or first responders background and as many have already stated there are several companies who offer direct discount pricing to people from all walks of life at the same rate that you as a "poor" have access to, so don't bring your pity bullshit comments on here labeling Active and retired Veterans as Entitled! Just because you never had the sack to do something something greater with your own self absorbed life.

I don't charge Snipershide Members that are Vets anything for my services, they send me a box of parts and I build them what they want without expecting anything in return, but that's my way of giving back.

MIL/LEO and first responders pricing is a courtesy that many Vendors offer and is by no means a right!, but labeling Vets as entitled for highlighting changes in current programs is bullshit and if you could take a second to do your own due diligence and spit that pity dick out of your mouth you'd find out that there are several avenues for civilians to get the same pricing if not better.
 
Last edited:
  • Like
Reactions: DeathBeforeDismount
1708478267571.gif

Vortex still be like
 
The problem is, they are never in stock, especially any model you want.

And the MK4HD, I would steer way clear off. I heard all the same stuff until I got to play one with this last weekend in texas. We popped the turret off and let’s just say that optic is going to be a HARD no. Shame too, I was planning on buying one.
I have been looking at these also, the PR3 reticle looked really good. I thought the turrets would be similar/same as the Mark 5HD? I know they don’t have the same rev indicator. But what was major drawback you saw?
 
The G3 is extremely popular in PRS, no one is going to be buying a LRP S3... Just like no one is buying one now. IMHO.

Price won't change purchasing decisions.
See I feel like only vortex shooters are running a gen 3 or a vortex in general for that matter I don’t see many of them