I mean even at msrp at this point I’d say it’s hard to beat. It’s competing in spaces well above its price range. I guess what I’m saying is for comparable or better performance you can either spend $200 more for Minox or $800-2000 more for NF, S&B, ZCO, and TT
At MSRP I don’t really have a problem stepping up to a ZCO. What’s $1K in this sport, especially over the amount of time/useful life of a scope?