IMO, Hornady is struggling to keep up with demand. When they pop out a batch, alluvasudden, everybody has the exact same variety at "blowout" prices (~$1.40 CPR), lasts about a week, and then it's gone for another couple of months. Yeah, I'm not a reloader, yet.
I'm not a hunter, I shoot at a local long-distance rifle range (1,500yds), the nearest target is about 600yds-or-so, so for me, 6.5CM, in AR-10 admittedly, does the job cheaper. Although I do have a couple of precision-build AR-15's in 6ARC, it's just not cost-effective in comparison to 6.5CM. yet. maybe one day ...