Gents, this is the difference between big business and small business. Those who have worked in corporate American, or been in the .mil, have experienced this. Ever wonder why the stupid, out of touch with reality and wrong decisions continually come down "from above"?
People who sit around in meetings all day, because that is their "job", have absolutely positively no idea what is going on out here in the world. The bubble they live in is completely insular, they are surrounded by sycophants and yes men who only want to advance themselves by currying favor with the higher ups. And, for the most part, they got where they are by doing much the same: sucking up, schmoozing, glad-handing, and other, less savory techniques related to the treatment of other people in their drive to get to the top.
We have this discussion over at beeradvocate.com occasionally, as it relates to Bud/Coors/Miller ("the BCMs") and their efforts to stem the growing market share losses they are taking to the burgeoning craft beer industry. They absolutely, positively don't "get it", and from my own time in corporate American I can tell you they never ever will. Actually responding to small market segments is completely alien to them. They are incapable of actually working at ground level out here with the unwashed masses. They would be lost. Their business model is to drive demand, not to respond to it.
Do not wait for Remington to wake up. It will not happen.