When I heard of the release my first reaction was, "Huh, that sucks." I said that because im finishing a 7mm-65PRC project right now, barreled-action is done and at the painter's, everything else, including custom dies from Whidden, is secured, just need to find and buy a stock. I was bummed because I've been putting all the pieces together for better than a year to this wildcat that is suddenly no longer a wildcat. Then I read on: It's not a necked up 6.5 PRC but a new case, a case thats 0.2" longer pushing into at least an XM action. Additionally I thought of how I can use the Lapua 6.5 PRC brass I have for my project, and IF Lapua gets on board with the 7 it'll take quite a while, same with Peterson, ADG, etc. And no, I'm not interested in running Hornady brass...at all. It's crap. I'm excited for this new cartridge, and it may eventually go on the "to build" list. But, it's not the direction I thought they'd go which disappointed me a little.