Yes, that's exactly what they did Bill. These scopes have 7x erectors. The 30x scope they are releasing could have easily been run all the way to 35x.
How many times have we heard that Brand X scope "looks pretty good, until you get over X magnification, then the glass quality/eyebox quality diminishes".
Burris made a decision to not utilize the full length of travel of the erector system and potentially compromise the quality of the sight picture and eyebox. I think the eyebox and the glass were the two most often mentioned detriments of the XTR II, and the decision makers in Greeley are determined to overcome all the weaknesses of that scope line and bring a solid, well-rounded, well-liked scope to market.
There are several kinds of "bests".. When you think of the best scope out there, you think of the big hitters like TT and S&B. But there are also the best scopes in their price point. And that's what makes the XTR II so successful. It's a solid scope at its price point.
The XTR III is moving into a new price point. And the goal is to be the best scope and a solid choice for scope buyers at that price point.