Sigh... the amount of conjecture here never ceases to amaze me. I will interject some facts for those with earnest interest, and simply ignore those whose only interests are to make continued personal character attacks and draw attention to themselves. We are also not going to engage those attempting to tell us how they think it's done, when frankly they have extremely limited knowledge of manufacturing, operations, costs, nor exactly how much "market share" Defiance actually has/had, basing their assumptions on a poling of a demographic that makes up for <1% of the market. And don't bother looking up the ATF numbers, as they will only tell you how many actions were produced under the "Defiance" label, not the huge amount of variants we produce for others.
While we had absolutely not intended nor wanted to adjust pricing, upon investigation and discovery of operations and financial solvability, it became NECESSARY and IMMEDIATE to do so... and by immediate, there was question of whether Defiance could even exist beyond the month had we not acted quickly. For the last two weeks, we have had to call long standing clients, and many we even consider very close friends, to break the unfortunate news. It gave none of our team pleasure in doing so, from the guys on the phone to the new Owner who had to make some extremely, extremely hard decisions with a company he had just acquired. At one point, a choice had to be made to try and do the right thing by many of our smaller dealers and individual customers, which meant honoring a price, a price that at which Defiance would actually LOSE MONEY in continuing to honor that commitment, and we will. Others, who did not have confirmed orders, meaning there was no deposit placed (mostly dealers), were told the price would need adjusted accordingly.
We will not go into the details of everything discovered leading up to recent events and changes, because frankly no one is entitled to that information outside of Defiance, and it's not open for discussion. We are doing our best to continue on despite, and going forward into 2023 we are going to put our nose to the grindstone to try and build Defiance back into a financially healthy company. We understand there are many people angry with the situation, us and the Owner included. But this is where we are at, and it regrettably had to happen to keep the doors open. You can choose to agree or disagree, but the fact is had it not happened, both customers and dealers would have still been upset when the doors closed and Defiance ceased to exist. We recognize there are numerous great options out there for actions, and we are friends with many of those competitors. For some of them, it will undoubtedly increase their business, but we have already begun to see an increase in productions with some changes in operations, and we look at this as an opportunity to do better going forward.
All that said, Happy New Year's guys. Enjoy your weekend.